There is a dramatic as well as drastic increase of mobile internet users in the last couple of years. This means more and more people are now accessing the internet via their smart phones and tablets. For those doing business online, mobile website optimization (or ensuring a company has mobile-friendly website) is critical to reach consumers and effectively promote products or services.
Many Internet institutions, Google included, have said that by 2015, almost every single individual in the planet will own a mobile device, particularly the smart phone. That equates to nearly 6 billion users, a very enticing and large market of online shoppers and consumers. This is also means having a desktop-anchored website is no longer enough for small businesses to large scale companies.
If you run a company in this day and age, having a mobile-friendly website is a necessity. But with the huge potential presented by the mobile internet users, establishing a strong and reliable mobile web presence is now an imperative.
This is because traditional websites are configured for mobile platforms and this leads to bad user experience. In a recent study, 57% of the world’s Internet users say they would not recommend a site that has a bad mobile web presence while another 40% say they will seek another service after a bad mobile internet experience.
There is now a trend that companies are pursuing for mobile website optimization. These are basically websites specifically designed to provide excellent user experience for the mobile internet users.
Since screens are smaller in phones and tablets, the structure, design, and schematics of mobile websites differ greatly from traditional websites. Less text, more buttons, larger fonts, and features like maps and click-to-call graphics are the major attributes of a mobile website design. Website optimization ompanies like the Web Presence Group are making a push toward mobile website optimization and user-intuitive web design.
There are several elements that make a company's mobile website design successful. These are ease of access and navigation, fast loading speed time, redirects that lead to the mobile version of the page, and readable content.
But more than just the actual look and feel of the mobile website, your company’s mobile web presence also hinges on SEO. Thus, building a mobile web presence require successfully implementing SEO and web design elements as well as offline and offsite components.
As the rapid increase of mobile internet users continues, it becomes more important for businesses to form a strong mobile web presence. Because this new breed of internet users are able to access the Internet anytime and anywhere, it is crucial that your company integrates mobile website optimization into its strategy.
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