Law Firm Web Marketing


Expand Your Firm's Traffic Potential Via Web Presence Optimization

Web Presence SEO TraverseIn the current world of online marketing, having a website alone is not enough to ensure your law firm gets found by potential clients online. You can buy or even build your own visibility for your law firm through a variety of tactics, from social media marketing to SEO and PPC advertising. However, through web presence optimization (WPO), you will help your law firm get discovered by clients all around the web.

Common social media optimization (SEO) strategies will help your law firm website get discovered by clients on search engines like Yahoo, Bing and Google. WPO takes this concept further. Web presence optimization refers to the practice of making your entire law firm brand (not just the website) visible anywhere clients are active online, beyond just on search engines.

The All-Encompassing Approach to WPO

Your law firm can then get visible on review sites, blogs, local listings, press releases and in social sites such as YouTube, twitter and facebook. Therefore, by embracing WPO over SEO, you will be able to maximize your law firm's ranking on all touch points that internet users can use to interact with your brand.

WPO combines aspects like public relations, social networking, content development, digital advertising, SEO and marketing communication efforts in making a law firm as ubiquitous as possible. The following are the primary components of web presence optimization that will help you achieve sustainable results via WPO.

Create a powerful content marketing strategy

Content marketing refers to the practice of producing and sharing some great content on the web. The chief objective of this is to inbound lots of traffic to your law firm website, while building credibility in your brands.

Irrespective of whether your company is generating infographics, videos or articles, the content you publish is very important for a great web presence. Keep your content fresh and dynamic. Conduct an extensive campaign. 

The idea behind this WPO strategy is to reach out to authoratitive and relevant websites for guest blogging. The aim of publishing your content on other sites is to help generate link popularity back to your site.

When done correctly, reaching out for guest blogging platforms will open the door to many new opportunities. In addition to generating link popularity, guest blogging can also increase your law firm’s social media presence and can open new marketing opportunities.

Engage highly in social media

When it comes to web presence optimization best practices, social media will have a great impact on the firm’s WPO strategy. Social signals like tweets, shares, google + and likes are beginning to play an important role in the ranking algorith. It is therefore important that you integrate social sharing and other major marketing strategy to fully exploit your following.

The social media component of your WPO plan will be aligned directly to its content marketing strategy. This is because most of the content you produce and publish will be shared and promoted through social media. This will serve in engaging your target audience and increasing traffic to your site.

Clients will never know about the existence of your law firm and website if you do not go the extra mile of crafting a web presence optimization strategy. Gone are the days when we used to rely on common SEO strategies in marketing our online law firms. WPO is the new strategy that everyone is talking about.


No comments yet

Leave a comment

Fill out the above security question to submit your form.

Recent Posts

  • Big-Picture SEO: Building Brands & Cultivating Audiences
    Digital marketing and SEO have become a major ... read more
  • Local SEO: Top Citations to Boost Google 3-Pack Rankings
    Since the Google local 3-pack rankings replace... read more
  • How To Prepare Your Law Firm SEO Strategy for 2016
    SEO strategies for law firms require in-depth ... read more
  • Proven SEO Tips to Uplift Your Law Firm's Rankings in 2016
    If there is one thing that is constantly chang... read more
  • 5 Local SEO Resources That Provide Honest ROI for Attorneys
    The process of search engine optimization can... read more

Blog Tags

Legal Marketing Resources

Epic Entrepreneur

An insightful blog that offers creative ideas for entrepreneurs and business owners.


One of the most trusted legal resources for attorneys, peer reviews, online legal communities, and more.

An online educational platform that offers web-based training courses in Google Ads, SEO, and more.

Yisoo's Google Ads Training Course

The direct link to Yisoo's Google Ads online course.

Lexis Nexis | Martindale Hubbell

Lexis Nexis legal directory of Martindal Hubbel law firms and legal professionals

WSJ Law Blog

The law blog of the Wall Street Journal

Organic SEO Copywriters

Need optimized content for you legal site? Organic SEO Copywriters offer high degree of experience writing copy for legal contexts, particularly local SEO copywriting for lawyers and law firms. 

Business Blogging Tips

Know the SEO & Web Marketing benefits as well as best practices to owning and managing an external blog for your legal practice.

Web Presence Management

SEO & Website Optimization Solutions

?Full service website optimization company for SEO, PPC, on-site website optimization, development, web design, and content marketing services.

Screen Printing for Marketing

Law firms can empower their marketing strategy with tangible promotional products from local suppliers like this fine company.

AdWords PPC Campaign Management Solutions

Get expert PPC campaign management services from the trusted Google AdWords Experts.

PPC Optimization Tips

Brilliant insights to help you better manage and optimize your PPC campaign.

SEO Friendly Web Design Blog

Learn tips, insights, and strategies to make your website's design more SEO-friendly.

Resource dedicated to local SEO consulting programs and educational-based resources for all levels.

Righteous Business Blog

Want to make your law firm business more purposeful? Become enlightened by visiting the Righteous Business Blog.

Employee Thank You Gifts

Discover some of the best employee thank you and appreciation gifts for your law firm by visiting this unique website called BookWear!

Legel-friendly Recruiting Giveaways

Recruit top-notch talent with great efficacy with recruiting gifts that are legal friendly.