Law firm web marketing is one of the greatest channels to gain a competitive advantage in the legal profession.
Internet marketing for law firms places significant focus on search engine optimization, which is essential to be found on Google, Bing, and other major search engines.
Implementing the best practices of law firm web marketing and SEO is one of the best ways capture prospective customers. A high ranking website that is visible on many relevant search phrases can provide incredible opportunities.
Below we've outline the top 3 tips for law firm Internet marketing, and how to get the most SEO benefit from a legal website.
The content of a website is an essential element to SEO. By intricately weaving relevant keywords into the copy of your website, you help search engine spiders (or crawlers) index your site according to those keywords. As a result, your website will have more relevance to the targeted keyword phrases that drive you business.
In today's competitive SEO game, it is important to choose keywords that are very specific to your legal practice. Generic keywords, such as "business lawyer," can be too broad and too competitive.
Not only should you consider highly specific keyword targets, such as “business tax attorney,” but also consider local variations, like “Atlanta business lawyer.”
This leads us into our next point about geo-local SEO.
The local search results, such as Google Places, are becoming increasingly important for SEO. Because most law firms represent clients in specific regions, it is wise to reference geo-specific keywords in your SEO efforts.
Be sure to include the local information about your law firm on your website. A solid tip here is to include the firm’s address in the footer of the website. It also doesn't hurt to mention your city or local service areas within the content of the site, such as "contact your trusted family lawyers in Chicago, IL."
Additionally, you can really maximize your local SEO strategy by including geo-references in your link building efforts, which is described in more detail below.
Inbound links, or backlinks, are the powerhouse to higher organic search engine rankings. Link building has become very important to compete in SEO, and now there are a number of platforms available to build backlinks.
Some of the most effective resources to build links to you law firm's website are legal directories, forums, and blogs. Whether you want to start your own blog, or surf other related blogs to write comments (and add links to those comments,) the channels are almost endless. They just require a little creativity.
Legal directories are often times the easiest way to earn backlinks. This task demands finding the proper online directories that will allow you to place (or buy) a listing on their directory. Your listing will contain a link back to your law firm website, and thus deem it more credible and trustworthy in the search engines.
Where real strategy comes into play is the link's anchor text, or link name. If the anchor text of the link reads your specific keyword target (e.g. “Grand Rapids personal injury lawyers”) then the webpage being linked to will have greater relevancy to that particular phrase. You can even take this link building practice deeper by executing partial linking strategies.
We hope these 3 law firm Internet marketing & SEO tips will help you on your way to better success in the search engines. Thanks for visiting the Law Firm Web Marketing Blog!
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