Law Firm Web Marketing


7 Tips to Make Your Website a Linkworthy Oasis in a Dry Marketspace

LinkWorthy WebsiteIf you want your website to attract more visitors, receive more authority, and rank higher in search engines, then you need to make your website a linkworthy site. Although having a value-centric site is key, not all professionals can easily come up with one - sometimes it's dry industry (like the legal profession) and sometimes it can be expensive.

For those who need some direction, here are some tips on how you can make your website more linkworthy and more powerful in Google search.

1. Avoid bloating your website

Website bloating, although less common today, is still prevelant. Website bloating is essentially re-purposing the same keyword or topic to create many pages on a site. The intention is to make the site as keyword relevant as possible, but really it's just over-saturating the site with redundant content.

Some ten years back, it was possible to rank more than ten pages talking of almost the same thing and still make the best out of SEO. But things have changed! Avoid website bloating and choose link targets perfectly.

2. Reduce your website load time

To be honest, people prefer websites that load faster. So, if your website takes more than three seconds to load, it is high time you do something about it. However insignificant it may appear, long load times make your visitors to lose attention. You want them to be attentive, so reduce load time by investing in website optimization services. There are a number of affordable website optimization companies who offer great service programs.

3. Do away with broken media

No one would spend time looking at broken images or videos that can’t play in your posts. Although it is common to have one broken video or two in some page deep in your site, this should not extend to your homepage. Fix broken images and videos that can’t play and be guaranteed of a linkworthy site.

4. Ensure that you have social sharing buttons

If you want people to share your blog posts, then you need to have social sharing buttons. The readers of your blogs should have a feeling that they are free to share your blog posts far and wide. Therefore, take some minutes to install social buttons plugins. Earning social signals can also help build your site's credibility and overall keyword rankings.

5. Update you content regularly

If you haven’t updated your blog for more than a year, it’s high time you do something about it. There is no need of having an outdated blog, so generate fresh content regularly to attract more visitors.

This where you're link-worthiness really comes into play. Publishing high-value content can attract the likes and the links of all types of peoples, thus you can give your SEO efforts a boost. Focus on solution-oriented posts, as well as educational and insightful posts that makes readers say "ah ha!"

6. Avoid too may ads

Although ads give you money, you need to take into consideration those people who actually need information. As such, avoid using too many ads since they can be distractive to those people who want to get information.

7. Provide clear guidelines

If you need to attract your readers’ attention, then you have to provide clear guidelines in your blogs. For instance, if you are giving them a step by step process on how to do a particular thing, you could include a video of someone doing it. You can also attach photos where necessary.

Coming up with a linkworthy website, whether through an effective content strategy or SEO-friendly web design strategy is not as a hard as most people think. Regardless of whether your site has interesting or boring content, you can afford to make it linkworthy. The above tips will be of great help to you.


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