When people talk about SEO, most think of keyword research, content optimization, and building links. While these aspects are indeed important for SEO, many people often neglect the technical side of the SEO equation.
Technical SEO is a huge aspect of the equation, entailing complex and code-heavy processes that are invisible to users. While technical SEO focuses on the site’s HTML structure and mark-up, these components can impact a site’s performance in more ways the one.
In a nut shell, technical SEO focuses on a site’s internal construct and addresses its fluidity of search engine crawling and indexing. A site that has employed excellent technical SEO techniques is more easily indexed by search engines and are easily located by users, which adds to its user-friendliness and positive user experience.
The following are technical SEO tips that you might want to consider when optimizing your site.
Locate and repair HTML errors and other issues. HTML errors can be nuisance especially to both site owners and users. Common HTML issues such as crawl errors, like DNS lookup errors and 404 pages can hamper user experience and impede the performance of your site. These errors can lead to loss of users, mainly because they will quickly look for other alternatives and sources.
Sitemaps are basically your site’s visible index to all your site’s pages. There are two types of sitemaps: HTML and XML. HTML sitemaps are basically food to search engine crawlers and spiders. If your product, service, or content is not indexed in your HTML sitemap, search engine crawlers will have trouble locating your content and have it indexed in its database.
XML sitemaps are specifically designed for Google Webmaster Tools. But essentially they function like HTML sitemaps - they help search engines to find your site’s content and have it indexed.
Make sure your meta data is unique. Duplicate meta tags (page titles and meta descriptions) can spell bad things for your site and its performance if you can’t locate them and fix them quickly. Meta tags that contain similar words and descriptions will confuse crawlers and may lead to mis-indexing of pages.
There are certain sites, particularly large e-commerce sites, have multiple sites that contain same content. Canonical tags help search engine spiders to find the most meaningful site or URL. This will make sure that spiders index the right page over other pages with similar content.
Similar to canonical tags, another very important technical SEO integration you'll want to use when marking-up your site's content is Schema.org. Here you can better define what exactly your content is for search engines. Schema.org lays everything out on the table, and it's a great resource to learn and implement new tags as you go.
When your URLs, basically the words bunched together in the webpage’s address bar, are not optimize, the chances of the search engine spider finding it is close to minimal. It is just wrong when your URL says something about real estate when your content tackles on dental technicians.
Whether for enterprise-level SEO or local SEO, technical SEO can have a profound impact on rankings. There is a variety of technical SEO tips out there that are not mentioned in this article. Do your research and experiment with various ideas. There's always new and emerging strategies being brought up in forums and discussion sites.
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