Law Firm Web Marketing

    

Optimizing Your YouTube Channel for Video SEO

Optimize YouTube for Video SEOYouTube offers a great opportunity for your law firm to connect with relevant Internet users. Not only can you reach people in all corners of the world with YouTube, but your videos can be optimized for local SEO as well.

YouTube is particularly helpful for small legal practices, primarily because it's so cost efficient given its immense interaction and marketing potential. As the old adage goes, “a picture is worth 1,000 words”. So if you optimize your YouTube videos properly, the worth will only magnify.

Although the process of uploading and keyword optimizing a YouTube video is rather straightforward, many people go about it all wrong. Optimizing your firm's YouTube channel for video SEO is imperative for an effective video. There are several tips that will help you ensure that your YouTube channel is optimized for video SEO.

Create a Specialized Business Channel

Once you have created an account on YouTube, you can come up with a specialized channel for your content. Some people upload their YouTube videos to their personal accounts. Having a specialized business channel is important because it brings you out as a professional. The channel is reflective of your business and yourself.

Tag the Videos & Use Keywords in the Description

Some people make the mistake of uploading videos and simply hoping that visitors will see them on the net. The fact is that there are hundreds of millions of videos on YouTube and it is recommended that you are proactive if you want yours to stand out. One way of doing this is keyword optimization. Use a keyword tool to come up with the most appropriate keyword. People use keywords to do searches and with the right keyword, you will be sure that your video will rank high in search engine results pages of major search engines.

If you're law firm has a local market focus, in the advanced settings you can geo-tag your video with your firm's address. This will further enhance the geographic relevancy of the video for local keyword searches.

Organize your Content in a Playlist

A content playlist is important because it keeps your content useful and streamlined. Linking a number of related videos together is important because it enables your visitors to see the bigger picture of what you are trying to achieve. A playlist is important because it ensures that visitors do not search too hard for videos that are natural progression videos, which they have already viewed. Note that most online visitors are impatient and they will simply leave your site if they find the going to be tough.

Broadcast to Social Networks

To promote your YouTube videos in your various social networking sites, some of the most effective sites to start are Twitter, Facebook, Google+, and Pinterest. Your presence on YouTube should be part of a larger social media marketing campaign. Other than helping with SEO, social media marketing allows you to reach millions of people from around the world at minimal cost, it helps you get valuable feedback, and it helps you get targeted traffic. Post the same YouTube video on the different social networking sites as this prevents disconnect.

Ensure the YouTube Videos Convert High traffic is important, but more important is high conversion rates. One way of ensuring there is conversions is having a call to action. This stimulus is usually contained at the end of the video and is one of the most effective strategies for conversion optimization.

If you are interested in learning more about how to optimize YouTube for Video SEO, visit our SEO website optimization company today. Or provide any questions or comments below.

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