Law Firm Web Marketing

    

Social Media Marketing Tips For Lawyers

Social media is significantly underused by attorneys and law firms alike. Only the most savvy of the legal profession are effectively using social media to enhance their practice.

Depending on the area of law, the right social media marketing strategy can work wonders for a law firm. Not only can social media help a firm interact with new and existing clients, but having a social media presence can greatly enhance a firm’s search engine optimization efforts.

Why Go Social?

There are so many reasons why law firms should be taking the social plunge. To some Internet users, social media platforms like Facebook are used as their primary search engine. And because geographic relevance is automatically factored in to the Facebook search results, having a law firm Facebook page can promote further and free advertising exposure.

But social media for the legal profession extends much further than Facebook. Many attorneys are realizing a huge competitive advantage by optimizing their YouTube videos for select practice areas. In addition, some firms are finding strong cases by marketing their articles on StumbleUpon and Digg.

Almost any lawyer will agree that one of the strongest resources to get good cases is referrals from other attorneys. Social media can play a role in facilitating this as well. In essence, the possibilities for social immersion are virtually limitless to the typical law firm. All one needs is to be a bit creative with respect to their practice and their target audience.

Social Media Tips for Lawyers

  • YouTube videos are one of the best social media tools for lawyers looking to enhance their marketing strategy. A short discussion about specific legal issues can not only improve an attorney’s credentials as an expert, but optimized videos are also quite powerful for SEO.

  • Audio recorded podcasts are also great for explaining basic tips on various legal issues. Similar to videos, podcasts offer a rich medium for relevant users to interact with your brand.
  • Get social through local or regionally-relevant social sites. Here you can post events or content to a more in-market audience. This can help establish your local brand image along with your online brand image. 

  • LinkedIn is social media platform that is must for the legal profession. This goes back to the value of referrals, and LinkedIn is the ideal site to communicate with other like-minded professionals.
  • The more common social platforms like Facebook are still important for many types of law firms. Particularly for attorneys in consumer-focus practice areas, such as criminal law or family law, a Facebook page enables relevant information seekers to learn about the firm. Here users can also see what others are saying about a firm, thus establishing greater trust.
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3 Efficient Web Marketing Tips for Lawyers

Legal professionals do not exactly need to spend a substantially large sum of money if they want to market their services and website on the Internet. By choosing the right channels, attorneys can promote their practice in a cost efficient manner.

Below we highlight three effective and affordable methods for lawyer web marketing on the Internet.

Building The Perfect Domain

For lawyers who are just starting out in creating their website, buying and building the domain (or website) is key. Choosing a domain name that includes relevant keywords can be highly effective, particular for lawyer SEO. This can increase the relevancy of the website on target keyword phrases, and can excel the site's performance in the search engines.

In addition to the name of the domain, the content on the website is imperative. Always dedicate the homepage of the domain to the core keyword targets, and center the content on those core keyword targets (e.g. "Business Lawyer"). Other supportive web pages of the domain will be optimized for other areas of practices (e.g. "Business Bankruptcy Lawyer"). It is important keep pages dedicated and focused on only one or two related keywords.

Articles & Press Releases

Submitting articles and press releases is a very inexpensive way to market your legal services. Articles commonly pop up in the search results for related keyword queries. If you can write optimized, compelling articles that are found by your targeted market, you can obtain highly valuable advertising exposure.

A quality written article or press release can help position yourself as an expert in your area of practice. By providing people with quality, informative content that answers questions and addresses common issues, readers will respect your content and thus your practice.

Social Media Marketing

A majority of attorneys and lawyers these days do not effectively apply social media to their Internet marketing mix. Lawyers can substantially increase their website traffic be exploring relevant social media sites.

Some attorneys will argue that social media has no value for them. These legal professionals are quick to assume that consumers are the only individuals using social media. Websites like LinkedIn offer a great way to connect with other attorneys who may be willing to refer cases and share legal expertise.

Another powerful social media tool for lawyers is video marketing via YouTube. Attorneys can highlight their legal services, address a major legal concern, or talk about unique aspects of the law. Whatever the topic of interest, videos are popular way to attract in-market leads.

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The Essentials of YouTube Video SEO for Lawyers

YouTube is a highly effective video marketing and law firm branding tool since it attracts millions of viewers every day. The video sharing site is free of charge and posting here gives your firm a valuable opportunity to educate, enlighten, and inform relevant viewers. This helps to establish your legal practice with greater credibility and trust amongst your target market.

YouTube Optimization Basics

You should never overlook the optimization of your YouTube channel and videos for SEO. A high ranking video is highly desirable because videos not only stand-out in the search results, but videos help to convert viewers in potential cases.

An SEO analogy to keep in mind is that YouTube channels are like your homepage of a website, while videos are the equivalent of inside webpages. The YouTube channel of your law firm should represent the primary, all-encompassing keyword target (eg "Peoria Criminal Defense Lawyer"), while the videos should focus on specific legal areas that support the primary target (eg "Drug Possession Law in Peoria").

YouTube Video SEO for Lawyers

Advanced YouTube SEO Techniques

You should always include a description in each YouTube video script. Including the keyword phrases in the text will also help for SEO purposes, but ensure you do not overuse it.'

Also important is to have the URL of your key landing page at top of each video description. This is essentially the call to action to your law firm. Remember to include "http://" in the link, otherwise it will appear as a non-clickable link.

Yet another way of optimizing YouTube channels and videos for search engines is taking advantage of the social media connections that YouTube has built in. Linking to Twitter and Facebook opens a big door for your videos. You should encourage replies and comments, but set the comments for approval only to protect yourself.

Link building is the most effective SEO technique. For this reason along, it is smart to build a few quality links to the channel page as well as to select videos. Additionally, it is very beneficial to have external embeds of your video on your site to generate popularity for video SEO.

Just like for website optimization or organic search engine optimization for websites, internal linking will help with indexing your YouTube videos. You should therefore link popular videos to new videos through the video response feature. This will help to further establish keyword relevancy for overall YouTube optimization.

One last tip to keep in mind while performing YouTube video SEO for your law firm is using transcripts. Transcripts of what is said in the videos will give search engine spiders something extra to crawl while on your video page. This can further improve the SEO potential of your YouTube videos.

Remember, SEO = organization, and having a well organized YouTube channel that is well structured around your keyword targets will offer great potential for search engine optimization.

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Optimizing Your YouTube Channel for Video SEO

Optimize YouTube for Video SEOYouTube offers a great opportunity for your law firm to connect with relevant Internet users. Not only can you reach people in all corners of the world with YouTube, but your videos can be optimized for local SEO as well.

YouTube is particularly helpful for small legal practices, primarily because it's so cost efficient given its immense interaction and marketing potential. As the old adage goes, “a picture is worth 1,000 words”. So if you optimize your YouTube videos properly, the worth will only magnify.

Although the process of uploading and keyword optimizing a YouTube video is rather straightforward, many people go about it all wrong. Optimizing your firm's YouTube channel for video SEO is imperative for an effective video. There are several tips that will help you ensure that your YouTube channel is optimized for video SEO.

Create a Specialized Business Channel

Once you have created an account on YouTube, you can come up with a specialized channel for your content. Some people upload their YouTube videos to their personal accounts. Having a specialized business channel is important because it brings you out as a professional. The channel is reflective of your business and yourself.

Tag the Videos & Use Keywords in the Description

Some people make the mistake of uploading videos and simply hoping that visitors will see them on the net. The fact is that there are hundreds of millions of videos on YouTube and it is recommended that you are proactive if you want yours to stand out. One way of doing this is keyword optimization. Use a keyword tool to come up with the most appropriate keyword. People use keywords to do searches and with the right keyword, you will be sure that your video will rank high in search engine results pages of major search engines.

If you're law firm has a local market focus, in the advanced settings you can geo-tag your video with your firm's address. This will further enhance the geographic relevancy of the video for local keyword searches.

Organize your Content in a Playlist

A content playlist is important because it keeps your content useful and streamlined. Linking a number of related videos together is important because it enables your visitors to see the bigger picture of what you are trying to achieve. A playlist is important because it ensures that visitors do not search too hard for videos that are natural progression videos, which they have already viewed. Note that most online visitors are impatient and they will simply leave your site if they find the going to be tough.

Broadcast to Social Networks

To promote your YouTube videos in your various social networking sites, some of the most effective sites to start are Twitter, Facebook, Google+, and Pinterest. Your presence on YouTube should be part of a larger social media marketing campaign. Other than helping with SEO, social media marketing allows you to reach millions of people from around the world at minimal cost, it helps you get valuable feedback, and it helps you get targeted traffic. Post the same YouTube video on the different social networking sites as this prevents disconnect.

Ensure the YouTube Videos Convert High traffic is important, but more important is high conversion rates. One way of ensuring there is conversions is having a call to action. This stimulus is usually contained at the end of the video and is one of the most effective strategies for conversion optimization.

If you are interested in learning more about how to optimize YouTube for Video SEO, visit our SEO website optimization company today. Or provide any questions or comments below.

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Content Strategy Ideas for Law Firm Web Marketing

Content StrategyMany law firms and other legal professionals struggle when it comes to tapping into the latest techniques in digital marketing. Providing information about what you offer is a great way to peak their interest. Through content marketing, you can get your message out there, and with a purpose. As a result, when readers do become in need of legal help, they will resort to the party who has educated them the most. They will see your law firm as one that is experienced and knowledgeable.

To help you get started in developing your content strategy, below we share three unique ideas that help law firm web marketing thrive.

YouTube Marketing

You may think that YouTube is only a place to visit when you would like to watch music videos or comedy videos. However, it can be a very creative and powerful marketing tool for you to use in your business. Creating videos gets attention from potential clients, and many of them would rather watch a video than just read text.

Videos allow them to see you in a physical sense rather than you being an unknown entity to them. Make sure you dress professionally in your videos. Create a few of them have short question and answer sessions. Cover some of the most common things that people ask about when it comes to legal problems. Sharing such information shows them that you are knowledgeable. Limit each video to about 5 minutes in length.

Newsletter Marketing

Offer a free newsletter for those that provide you with their email address. Content is very important as you want it to be good quality. This type of content marketing is very effective. They feel if you would provide such wonderful content to them free of charge, then they feel confident paying for services from you.

You may find that sending a weekly newsletter is too difficult due to time. Every other week or once a month may be a better fit. Come up with topics that are fitting for the audience. You can even answer a few questions that people have submitted to you for all of your subscribers to read.

Try to find trending topics that you can include in your newsletters. This will help ensure that the readers continue to be interested and that they don’t just delete your newsletter or unsubscribe. The layout of it should be easy on the eyes. Break up headlines with subheadings. You can also offer a contest or game with each newsletter. This can be a fun way to stay connected with your subscribers.

Social Media Marketing

Don’t assume that social media is just for your personal use. Create business pages too that represent your law firm or other legal profession. Create a page on Facebook that shares who you are and what types of services you provide. If you offer a free consultation, make sure that potential clients are aware of that.

Don’t just advertise your business name and phone number through social media. Offer information and sometimes, advice. For example, there are a few law firms I follow on Facebook. They offer free rides on New Year’s Eve and a few other times per year. They do so to help reduce the risk of drunk driving offenses.

These are just a few ideas for content that can help jump start your law firm web marketing strategy.

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