Law Firm Web Marketing

    

3 Ways in Which Social Media is Influencing Your SEO Strategy

Social Media SearchCounter to what some skeptics believe, SEO is not obsolete and will never be phased out. The theory that social media marketing might someday totally replace SEO is impossible. What's evident though is how social media has and will continue to have a huge impact on SEO and search engine rankings.

The three most important search engines – Google, Yahoo, and Bing - are all taking signals from social media sites and have considered these signals to be big factors in improving a blog post or website's rankings. Let's take a look at the several ways on how social media influences your SEO strategy.

Social Media are Also Small Search Engines

Just consider how many are currently active in the different social media sites such as Facebook, Twitter, Google+, Pinterest and LinkedIn. These active users are using social media as a search engine too. Remember, if someone wants to check out a particular product or service, that person only has to dig up the desired information in their social media's built-in search engines.

This is why businesses, especially online marketers must have a good presence in the top social media sites, especially on the ones mentioned earlier. You have to make sure that your social media account will be visually appealing with meaningful content that encourages interaction among those who frequent your account.

How Social Media Influence Can Improve Your Brand (and Site) Authority

Being a credible source of information online is highly important. Google will make sure that your blog posts and website as a whole will receive better rankings the moment more people link back to you. At present, social media linking improves your online network, making it larger.

There are other factors such as reach, relevance and resonance that are related to determining your credibility. Your social media shares and back linking will improve the factors stated above. Therefore, you must be capable of creating content that is not only relevant, but also engaging enough for people to share in their social media accounts.

How Being on Google+ Improves Your Authorship

Without a doubt, the Google search is influenced by user activity on Google+. Also, ever since Google+ has been launched, the Google search engines have been more integrated with the features and the social sharing that happens in the fast growing site. One unique feature that Google+ has allows all online authors to associate their content to their Google+ profile.

This definitely has a good effect on the Google search engine results, and can be leveraged for SEO. This is quite important in building your credibility as an online author because trust is built. You are also already being recognized by the Google Search Engine itself. Also, your search visibility on Yahoo and Bing can continue to improve.

The author tag by Google+ also ensure that whenever you write original content, it will remain yours to claim. This is because whenever your content is syndicated by others, it will always be directly associated to you. Therefore, duplicated and copyright violation issues will be diminished.

In conclusion, social media should be tapped for you to have a better SEO strategy. The creation of quality content is highly valuable, and so is getting natural backlinks from the social media users. The more tweets, "likes" and shares you get from the Social Media Sites, the better your search engine rank will be. For those who have businesses, be it a traditional or online business, you should have a more in-depth study on how social media marketing can help you reach your potential and targeted customers.

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10 Review Sites To Better Manage Your Law Firm's Reputation

ReputationAs a business it is imperative to keep up with the new technologies that are introduced to maintain customer interests. Although it can be difficult to keep up, new methods of collecting information can serve as a major advantage when used correctly.

Word of mouth is a powerful tool and friends recommending potential clients is a big part of new business acquisition. Now, thanks to the Internet, potential clients can read reviews of happy clients who have reviewed a certain firm. This broadens the possibility of significantly earning new quality cases. These review websites will help maintain, grow, and preserve the reputation of any legal niche.

1. Consumer Reports

Consumer Reports is a company built to keep records of reviews for its clients. Customers of this business rely on them for advice on the best product or services on the market. This business began assisting customers in creating the right buying decisions in 1936 and has since grew vastly. For any business, this site is a good tool for exposure, as it is a trusted company.

2. Angie's List

This is a wonderful resource of reviews because of the security benefit this company offers. Customers who leave reviews on this site are paying a membership fee, so reviews are more likely to be honest. Another great feature Angie's List is that it offers is the ability to respond to reviews left by customers on the website, a huge benefit for a growing business to defend it's reputation.

3. Zomato

Zomato is geared towards business in the food business. The company has grown rapidly in the last seven years because of the features it provides. It is search engine optimized, so customers can easily find products through the web. They also keep reviews organized buy including reviews from different websites.

4. Your Law Firm Website

A law firm can incorporate reviews on its own website. This method isn't as lucrative as the other methods mentioned because customers will know a company will never say anything to tarnish its own reputation, but it is best to exist in every avenue to get the best results. This also serves as a means to build evergreen content on the website, which can help facilitate your SEO objectives.

5. City Search

For small law firms, this website can be a smart choice. City Search brings up local results, allowing customers close by to conveniently reach products and services.

6. Insider Pages

This website, founded in 2004, also drives customers in locally. Insider Pages' reputation has grown rapidly and it is a good tool to use along with other sites.

7. Facebook

Facebook is ranked number 2 in the world for customer visits. Not using this platform to promote ones law firm is a major weakness for law firm web marketing. A large audience can have access to a businesses reviews and customers can also see how their "friends" view the product or service.

8. Google+

Google is the most visited site in the world. Using SEO local results can put a company's web page high in the ranks where customers can view product services. Google+ can tie it all by blending social media and the methods mentioned earlier.

9. Yahoo

Yahoo is not as big as google, but comes in second which is magnificent. They are an enormous company with many followers. Businesses should take advantage of this.

10. Better Business Bureau

When a possible customer visits a new or unfamiliar website the chances are they will check if a business is Better Business Bureau certified. This is not a necessity for a business to become qualified, but it is a strong reputation builder in the eyes of the consumer.

Staying up to date with positive reviews on these sites can increase sales and improve customer service of a business.

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