Law Firm Web Marketing

    

Web 2.0 Link Building Resources for Lawyer SEO

SEO experts are always debating about link building, such as which sources offer the greatest link weight and what link building strategies work best. For lawyers and legal professionals, ease and accessibility of the link build source is often key.

The matter of concern that often gets brought up is how to build quality, do-follow links (for no-follow links provide little SEO value.) For lawyers looking to do some link building of their own, there are a number of Web 2.0 link building resources that are free, and offer do-follow link building opportunities.

Link Building Using Web 2.0 Properties

Web 2.0 properties are simply new-age websites that allow you publish custom content. In essence, Web 2.0's are ideal for simple content marketing and link building practices.

Developing custom Web 2.0 properties is one of the most effective and natural methods to get your online brand exposed on the web. There are a wealth of benefits to using Web 2.0's, for most of these domains allow lawyers to publish custom content about their legal practice, as well as include keyword targeted backlinks to their websites.

Ideal Web 2.0's for Your Lawyer SEO Efforts

Squidoo.com is among the most powerful Web 2.0 domains for SEO link building. Squidoo lenses are fully custom webpages that pertain to a specific topic or interest. In addition to offering content flexibility, Squidoo enables users to build quality do-follow links in many forms, such as contextual (in body copy) links, image links, and links in a listed format.

Although WordPress.com is well known as blogging CMS (content management system), like Squidoo, WordPress is a convenient platform to build your own link-infused microsite. Lawyers can develop small websites that focus on specific legal practices areas, such as criminal defense law, business and commercial law, bankruptcy law, etc. By creating keyword focused microsites, users can build links to related inside pages of their websites. These links will offer exceptional keyword relevancy because the context of the link source closely matches the context of the link destination.

Weebly.com is another fabulous Web 2.0 property that offers similar link building and content marketing advantages as Wordpress.com. The nice thing about Weebly is that the platform is considered even easier to operate from a user standpoint. The same SEO link building strategy applies as the latter example: develop focused pages or microsites that can feed quality, relevant backlinks to your lawyer website.

The great thing about Web 2.0 sites such as Squidoo, Weebly, and Wordpress is that they are highly trusted platforms that offer do-follow link building. For lawyers and legal professionals looking to improve the local SEO performance of their websites, these resources are great starting points to increase your rank.

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A Review of the 4 Most SEO-friendly CMS Platforms

SEO-friendly CMSThere are various content management systems (widely known as CMS platforms) available for free to each and every one of us. However, not all CMS are designed specifically for SEO while other content systems are a tad difficult to be optimized for excellent search engine rankings.

Whether for a local site or ecommerce, there are those CMS platforms that are not only easy to use (even for the newbie webmaster), but are engineered for SEO, namely: Wordpress, Joomla, Drupal, and Exponent CMS. The following are some of the reasons why these CMS are the most SEO-friendly options to choose.

WordPress

This CMS platform has been the go-to choice for many web developers, individual bloggers, and giant corporations. And for good reasons at that. For one, setting up a WordPress website is quite a breeze compared to its famed and unknown counterparts. Two, it is backed by a large support community that can provide instant solutions to both simple and complex issues and problems. SEO wise, most plug-ins also known as extensions) designed for SEO are created for the WordPress system, most notably the All-In-One SEO plugin.

WordPress is also flexible, making modifications to a WordPress website easy to incorporate. This is a big plus in terms of SEO. One can easily install codes, rearrange placement of content, graphics, banners, and videos and optimize them for search engine spiders and crawlers.

Exponent CMS

While Exponent CMS does not have the following of major CMS players such as aWordPress, Joomla, and Drupal, it has one SEO-friendly feature most CMS do not have in their arsenal. Unlike WordPress, wherein SEO tools are mostly plugins, the SEO functions of Exponent CMS are built-in and integrated to its systems, making it very easy for users to tweak and introduce any SEO-related modifications to the site.

Exponent is quite popular for ecommerce sites. Ecommerce store owners can manage their inventory and customer data with ease, in addition to executing ecommerce SEO capabilities on the fly.

Joomla

Joomla is also a popular CMS alternative that can hold its own against other CMS platform such as WordPress and Drupal. In terms of SEO friendliness, Joomla has a list of elements that make it wired for SEO. First, it already has SEO settings integrated in its system. Users can easily change the Meta tags of the website or articles, and re-write the URL. Meta tags are important in SEO. These are codes search engine crawlers and bots look for when they scan and scour websites.

Joomla also offers suppot for their SEO strategies but somewhat limited compared to the support offered by WordPress.

Drupal

Perhaps WordPress immediate competitor, Drupal’s platforms provide users functional SEO applications and features. Among the SEO benefits presented by the Drupal system are search engine optimized URLs. One can easily optimize the components of their sites URLs for both users and search engines, such as dates, time, keyword, and titles relevant to the node. However, Drupal lacks the top level functionality offered by the WordPress platform.

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