Law Firm Web Marketing

    

Tips for Branding Your Law Firm Online

Most law firms want to be renowned for their established track record and extensive legal expertise. In most situations, these aspirations can be somewhat esoteric to a potential case or cleint who is not familiar with the legal community.

Establishing a reputable online brand signifies a powerful perspective of your legal practice, without the need for prospective clients to do as much homework about your brand. This article is a process or system to inspire you to effectively brand your law firm online.

Defining Specific Strengths in the Firm

Despite the fact that it may be good to have your complete practice identified with a brand name, it is also advantageous for a lawyer or department within your company to have a particular brand recognition. If we take the example of some good corporations that contain many effortlessly identifiable product lines, your lawyers, associates, partners, and legal teams can represent a particular recognizable brand from your community or area of expertise.

For attorneys, reputations are frequently hard-achieved in courtrooms through successful representation of their customers. Branding emphasizes on the earned reputation of attorneys by creating a certain image for their firm through online law firm branding.

For example, if your company has a department that has created a solid awareness in your state or district for Real Estate Planning, you would want to emphasize on this over the web. Having successful branding, you can be among the instantly identifiable, "go to" lawyers in that district.

Showcase the Firm's Talent

Creating a reputable brand name online needs a multi-tiered attitude. Your online presence is imperative when it comes to law firm branding. The majority of firms online don't have an instant recognition of their brand or product, however they do not actually need this right away.

The brand of a law firm should be famous for the individuals in their law field and by the customers in the law practicing community. When a prospective customer finds that they are in need of an attorney who works in the area of expertise you work they can visit your page since your name is one of many they discover out of dozens.

Build a Marketable Web Presence

It is important to create a website for your law film, which has a good, appropriate template and design, and represents your services in a marketable way. Your website must be very well optimized for the search engines. You might need the service of professional SEO experts for the purpose of establishing good web presence.

Social media is probably one of the most active methods of attracting the right visitors for your website. Social media sites are very lively platforms, which drive genuine traffic to your website - visitors who will be really valuable to your business, not just automated hits or useless traffic. Today, virtually everybody knows how to use social media, therefore this makes it one of the easiest promotional methods for all business areas, including law firm branding.

Using the methods of Internet marketing is another option for law firm branding. With the invention and popularity of the modern traffic generation methods, Internet marketing may look like an old promotional method, but in fact it's tested and proven to be one of the most stable methods of promotion. Advertising your website through PPC campaigns, e-mail newsletters, local search, Google ranking, and all other Internet marketing technique will always remain the most valuable promotional asset towards truly serious clients who are highly interested in your firm's legal services.

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The Evolution of Google Search and How Strong SEO Companies Adapt

For over ten years, Google has been the king of search and has slowly claimed a large majority of searches being performed on the web. From starting a mid-scale search engine to a massive multi-billion dollar business offering email services, ads, apps, tools, and more, Google has been a powerhouse on the Internet in more ways then one.

In these ten years, a lot has changed in terms of SEO and how a website ranks on Google. From it only taking a few keywords on page to get ranked to now where you must take a whole list of things into consideration (i.e. optimized website content, high quality backlinks, social media presence, etc,) SEO companies are struggling to adapt to the evolving standards of Google search.

You see, Google is getting more intellegent and they are constantly updating their algorithms to try and make sure SEO companies aren't trying to exploit the system and get sites ranked highly through black-hat SEO company techniques and comment spamming.

This means that in this day and age you cannot get away with using black-hat techniques and quick methods to try and rank highly on Google's search engine. In fact Google have actually made the process of ranking a website highly on their search engine a whole lot harder for everyone in the hope that it means better search results, this means that your SEO company must make sure that you use only good sources for your SEO needs to ensure that your site ranks higher and doesn't get penalized later on.

Due to SEO becoming a lot harder and a whole dimension more complex a lot more people have been outsourcing their search markeitng needs SEO companies offering trusted services to get your site ranked highly on Google. Of course SEO companies have always been around ever since Google, But because bad SEO has a negative effect on your websites rankings nowadays it means that the companies offering the bad services have gone out of business.

This is because people won't pay for it anymore as it is much more worthwhile going with a SEO company offering SEO services that work with Google and not against it. In short, SEO companies and services providers, like Click Centric SEO, must use a very natural approach when offering SEO services.

Some of the larger SEO companies have stayed strong and have adapted to the changing times and Google algorithms and these are the companies that are now a lot more successful than the ones that chose to stick with low quality SEO.

I hope that this has opened your eyes to how SEO has changed over the recent years and how much more complex and difficult it has become, especially for people trying to get it done quickly or cheaply as they will face penalization once Google notices. If you do not do your SEO yourself then I strongly recommend that you search for a strong company offering high quality services with guarantee's of rankings to ensure the maximum results for your website and to make sure that you do not pay for something which negatively effects your website in Google's search results.

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Local SEO: Top Citations to Boost Google 3-Pack Rankings

Since the Google local 3-pack rankings replaced the 7-pack, people have been fighting to get their websites in top three for them to appear on the first page of search engine results.

Citations, are include mentioning of a business name, phone number, or address on other websites, are among the most important factors that help local SEO to achieve their top ranking goal. Google and Bing local Search use the number and citation source quality in the ranking algorithm.

Having accurate citations is a definite must when it comes to local SEO and getting your practice to rank in the Google search. This is especially the case when it comes to Google's relatively new 3-pack listing structure (implemented in late 2015).

The Power of Citations for Local SEO

Citations are one of the most important factors for Google local 3-pack SEO (almost like backlinks for organic SEO) because Google looks at the quality and authority of the websites used for citation, and will rank a business accordingly. When you have your basic citations aligned (such as Facebook, Google+, Yelp, etc.,) ideally you want to keep going and build citations that will lend your company greater visibility and authority.

According to Yext.com the top directories and sources of citations are: Google+ Local, Facebook, LinkedIn, Yellowpages.com, Yelp, Local.com, WhitePages.com, Manta, SuperPages, and in that order.

Although these directories and citations may not make a significant difference in market areas with no competition, they are crucial in other competitive regions. Besides, they are more important for local businesses that do not own their website. In such cases, Google will pull data from other sites when it cannot get information from an official site.

A standardized process for determining a citation source's quality doesn't really exist. When determining the quality of a citation, there are several things to consider. Among them are: the quality of the link profile, the domain's age and authority, and such simple things like the quality of the look of the website. Is it maintained? Does it look fresh? SEOmoz.org is another great resource for figuring out what determines the quality of citations.

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