Law Firm Web Marketing

    

7 Website Optimization Tips for Law Firm Sites

website optimizationWebsite optimization is a key part of web development, SEO, and ongoing maintenance. However, website optimization is something that is often overlooked by webmasters. If you haven’t optimized your site or just intend to speed up the site, you should consider using these web optimization tips.

1. Choose a solid web host

Though the web hosting account doesn’t have a direct relationship with website optimization optimization, choosing the right web hosting account is essential. A solid web hosting account is the foundation of a site or blog. Its accessibility, security, server stability, customer supports and price all play a key role. It is for this reason that you must ensure that you are in good hands.

2. Host assets separately

Assets refer to web components such as static scripts and images that don’t need server-side processing. Some of these include images, web graphics, Cascading Style Sheets, javascripts and many others. Though it isn’t a must to host assets separately, there are tremendous results of doing so such as server stability and overall website optimization.

3. Minimize URL redirects

Webmasters tend to do URL redirects ( Meta redirects or Javascript) all the time. At times they intend to direct users from old pages to new ones or just guide users to the right page. Each redirect creates an additional round-trip-time (RTT) and HTTP request. When you have more redirections, users will take time to get to their destination time.

4. Customize header caching/expiry

When you use a customized expiry header, your web components such as static files, images, CSS and javascript will skip unnecessary HTTP request when a similar user reload a page for a second time. This will reduce the bandwidth required and thus help in a faster serving of the page.

5. Off-load assets

Off-loading refers to separating images, javascripts, static files and CSS from the main server to the place where the website is hosted and keeping them on another server or relying on other available web services. By this you will leave the server to the PHP processing. Some of the services to off load include images, web forms, javascripts, RSS, surveys and polls. If your blog is constantly requesting for assets, you should opt for paid hosting.

6. Handling web pages

Images play a key role in optimizing your company website. But if they aren’t properly optimized, they may end up being a burden and using unpredictably large bandwidth amounts. To optimize your image, avoid scaling them and instead practice inserting the right height and width. The good news is that you don’t have to be a SEO expert to optimize an image. There are various tools and web service that can help you do the job.

7. Handling CSS

Most modern websites have CSS as the foundation of their style, look and feel. CSS offers great flexibility to changes and is lesser in the number of codes required. But if badly coded, CSS could backfire. In order to optimize your CSS is properly, you should keep it short, use CSS Sprite and maintain your elements’ kids in line with the offspring. Every time a page is loaded, CSS sprite technique minimize HTTP request by combining several images in one image file and controlling its output with a CSS background-position attribute.

So whether you have an internal webmaster or have hired a web company to manage your site, consider these website optimization tips to better improve it's overall performance.

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How to Hire a Solid SEO Provider (Insights from Google)

So your company is doing well and now you want to hire an SEO provider? This is a major decision and your future investment depends on how well you can make this choice. This is because many SEO providers make vague claims about what they can do, while never providing results.


Ecommer SEO Service Provider

However, SEO providers that can show their results with proven track record and dates, usually are the ones you should trust, but usually charge heaps of money.

According to Google, here are a few things you should pay attention to before hiring. Check if SEO providers have such services:

  • Analyze your site's content structure
  • Study content development procedures
  • Learn about website development technicalities like JavaScript use, error pages, redirects, hosting, and others for example
  • Learn how online business development campaigns are managed
  • Learn how to perform keyword research
  • Undergo SEO training
  • Know what geographic market specificities mean

Google does not charge to display your website in its search results. That is different than paid advertisement on Google's Adwords. There you pay for your site to appear in Google's Ads and in their partners network.

Questions to Ask Prospective SEO Providers

Before you hire an SEO provider you should gauge their skills, tactics and expertise by asking them a few questions to know their consultancy level. You should do this with many SEO providers so that you can learn how the top ones answer your questions, and what you can expect as you proceed to make such types of meetings. Questions include:

  • Do you provide cases studies or success stories of your previous work?
  • Do you offer initial SEO site auditing prior to any formal program
  • Is your work compliant with Google's Webmaster Guidelines?
  • Do you have consultancy services to complement your online search and marketing services business?
  • How long have you been in the industry?
  • What's your experience with providing local SEO in specific countries/cities?
  • What are your main SEO strategies and techniques?
  • What's your experience in this industry?
  • How long has your company been operating?
  • How can I know the progress my marketing campaign is having with you? What are the communication means you use, and how do you make reports, and show me progress statistics?

Research The Industry

Use Google in order to find the best SEO companies in your market. It's best that you act locally so that you can make office visits, and speak in person with your SEO agents, among many other benefits.

If choosing an SEO provider that's far away from your location, however, you should choose reputable companies with established businesses, that have many genuine reviews from previous customers.

Linking To An SEO Shouldn't Be Required

Many SEO providers have the habit of requesting a link back to their site. This not only goes against Google's Webmaster Guidelines, but it is a way of reducing your site's link popularity rate. So it would be the same as paying to build your own service provider's website.

These are among the main pointers that Google has to help you hire the best SEO company you can. Also, if by any chance you have been deceived by an SEO service provider, you can report unfair business practices to www.ftc.gov. If the company is located outside the US you can report them to www.econsumer.gov. Doing this ensures that only the legit SEO providers remain in the market. Also check out Google's article on do you need SEO? at the Google Webmasters Blog.

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