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5 Common Webmaster Faults That Inhibit SEO Potential

Google search engine dominance via SEO is the objective of many webmasters and search marketers. Businesses need to be able to reach out to many online customers via higher Google ranking. There are some faults made by the webmasters make, which affects the SEO potential negatively. Here are some of the common SEO faults that webmasters make or neglect to address.

1. Not Enough Text Content Throughout The Site (Or Too Much Image-Based Text That Spiders Can't Crawl)

Usually, when the website is being redesigned, and the images are increased, but the text is reduced, the site will not be featured in most of the pages crawled by Spider. Usually, most of the rankings are focused on the homepage of a site, so ensuring that there's sufficient space to write some quality, unique, and keyword relevant content.

However, the pages with less text will help the readers to view more animation, and they will easily access most of the web content on the first page, devoid of scrolling.

2. Missing HTML And XML Sitemaps

The XML and HTML Sitemaps helps the webmasters to communicate to the search engines concerning the pages that are on other sites. Technically, it helps to indicate the pages that can be crawled on the site. Site map helps to list the site URL together with the extra metadata concerning every URL. When they miss, the site will have less tasks to perform, which will in turn increase the web performance.

3. Using Flash Media And Heavy Media Files

The flash media and other media files that are heavier tend to make the pages to take time to load. Other than that, there are some browsers that will need the appropriate flash player in order to play the flash media, which could be irrelevant if the user doesn’t have the right flash player. As a result, few people will visit the site, and for that, the pages will not be highly ranked. In short, flash media is not good for sound SEO web design strategy.

4. Duplicate Or Blank Page Titles And Meta Descriptions

The duplicate titles and other Meta descriptions that are on websites are a real enemy of SEO. The use of duplicate titles makes it difficult for Google to rank the pages easily. The blank pages will also be difficult to be read by the search engines, which will affect their ranking.

A good thing about the duplicate titles, especially the external duplicates is that the site might be privileged to be seen when a search is made. This is because the search engine will relate the title to a similar one, especially if the other has a higher ranking.

5. Not Installing Google Analytics Or Webmaster Tools (For Analysis And Performance Tracking)

Google Webmaster Tools and Google Analytics help to track the performance and analytics. Google Webmaster Tools tools can also help to check the loading speeds of the pages. The Google Tools have features that let you determine the average loading speed.

In as much as the tools help to determine the page performance, you will be able to increase the functioning of your website, without the interference of the tools. The tools could take some time to run the performance test, which could reduce the speed of the pages.

Nevertheless, all these faults should be fixed, for the sake of Internet marketing and SEO success.

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How to Evaluate a Site's Backlink Profile for SEO

Site AuditLong-believed to be a critical element in the process of SEO, backlinks are considered a dirty word for many marketers, specifically due to Google's changing policies in regard to link building. Backlinks are an important indicator of authority, allowing Google to determine a website's value, and whether or not it delivers the information users are looking for.

Yet backlinks can be tricky, and webmasters need to rethink their link-building strategy in order to get their websites ranked higher. Unnatural links obtained from link schemes can do more harm than good, offering short-term results that make websites vulnerable to penalties imposed by Google.

And if you are not the one trying to acquire unnatural links, there's another  and oftentimes much scarier  premise: your competitors are submitting links to your website across the Internet to land you in the penalty jail. That's why doing back link audits periodically can help you identify bad backlinks and take further action to remove them.

Backlinks Site Audit Process

The guide below shows you the process of doing a backlink site audit, as well as the variables to take into account in order to ensure that all of your links are completely natural.

Step 1. Find a suitable backlink checker. The most popular tools available for auditing your backlink profile are Ahrefs.com, Majestic SEO and Open Site Explorer by Moz. However, you will need to get a paid monthly subscription to get access to all of your backlinks and easily export them in a CSV file format.

Step 2. Once youíre found the desired tool, enter your website URL in the designated field, and wait for it to parse the data.

Step 3. Take the time to review the various information gathered by the tool. Regardless of the SEO back link checker you use, the report should be pretty much the same in terms of elements included: number of backlinks, number of referring domains, anchor texts, URL rating, domain rating, referring pages, and more. While they are all important, only a few of them will directly impact how your website ranks in search engines and these are:

Anchor Text Ratio

The anchor text is a text that webmasters use to embed clickable URLs in. Most of the time, anchor texts are keywords instead of random phrases, and the more competitive these keywords are, the higher the website will rank for them.

In essence, if someone links back to your website with the anchor text, say, best digital marketing agency, this tells search engines that your website is very relevant to that keyword, so it will rank higher for it. Look at the anchor texts included with your backlinks if they are highly relevant, that's good, but if they seem randomly choose, have them changed or completely removed.

Relevancy of Referring Sources

Are the referring sources relevant to your website or niche? If you have a website about shoes (and implicitly, in the fashion industry/niche), relevant backlinks should be coming from websites in the fashion industry as well.

This shows search engines that you have authority in your niche, helping you get at the top of search engines. If you spot a backlink in, say, automotive industry, itís not relevant, and it may actually hurt your rankings instead of helping you rank higher.

Domain Authority of Referring Sources

Domain authority is the most important factor included in Googleís ranking algorithm, and it is calculated based on different variables such as the number of relevant backlinks you have, relevancy of referring sources, and more. The domain authority ranks site on a 100-point scale, so the closer you are to 100, the more authoritative your website is (and the higher it ranks in Google).

To determine the domain authority of your referring sources, simply copy and paste the root domain name in another browser tab with the same backlink checker opened. If a website with a high domain authority links back to you, it means that your content is of a very high quality and likely meets Google's Webmaster Guidelines, thus giving you a boost in search engine rankings.

Social Credibility of Referring Sources

The modern era of information technology is dominated by social media, and websites with a good presence on social networks are usually given more weight in SERPs. A good presence on Facebook, Twitter, Google+ and other platforms shows search engines that your content is appreciated by your audience, thus ranking your higher.

Take the time to analyze the social credibility of your referring sources. Never let the number of likes, shares, tweets or +1s fool you many companies purchase them in 10,000-for-$10 packages, so they're of a very high quality despite the huge number. Instead, look at user engagement: how often do customers post on the company's social profiles, and how much overall activity does it have?

Final Word About SEO Site Backlink Audit

These are just a few of the things to keep top of mind when doing a SEO site backlink audit. Make sure to copy and paste bad backlinks in a separate document, so you can create a disavow file to submit to Google Webmaster Tools and have those hurtful links removed. This will increase your authority and help your website rank significantly higher, giving search engines no reason to ever penalize you.

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5 Tips to Make Your SEO Efforts More Efficient

SEONo matter how much marketers try to convince people and companies to shift their mentalities, search engines like Google and Bing still reign over the internet and decide who gets their business seen and who doesn't. That is why optimizing your website according to SEO guidelines can make all the difference between business success and failure.

This does not, however, mean that companies should spend large amounts of money promoting their websites in search engines results. In fact, that can have the opposite effect more often than not. The answer is thus to be frugal and efficient. Here's how:

Efficient SEO Tips to Keep Top of Mind

1. Use the meta 'noindex' tag - Search engine 'bots' (the software that indexes pages to Google and its competitors) tends to analyze every page on your website, even those that do not matter, and thus make it harder for your website to get listed in search results. By adding this meta tag to such pages, you make sure only useful content is indexed, thus improving your SEO chances.

2. Size down (Page size, and more importantly, page load time) – is very important for search engines as well as to make browsing enjoyable for users. There are several ways embrace website optimization for faster load speeds, including getting rid of heavy graphics and videos, but the easiest and most effective way is to look for old information that is no longer relevant, such as meta keywords which are no longer indexed, and clean them out to make page load easier and faster.

3. Keep backlink records – Google's been tightening the noose around spammers' necks, and it is not good to be caught off-guard when given a penalty. The solution is to keep records of your backlink history, which Google provides through Webmaster Tools. Downloading the records even a couple of times each week will mean that you have all the information necessary on hand if you need to make a backlink profile in order to recover from a penalty, saving you a lot of time and money spent acquiring such records, which become unavailable periodically.

4. Keep Logs – Server logs can be costly, and they are largely underestimated, but they can provide valuable information about your website's users and their actions, as well as the behaviors of search engines' bots, and help you improve your performance based on that information, which means they are an unquestionably worthwhile investment to make where SEO success is concerned.

5. Be smart – which is the same as being well-informed. Most SEO tools and providers you may come across online will do little, if anything, to help your website's SEO performance. Using recognized tools – such as those from Google and Bing themselves, which are free, for the most part – and becoming knowledgeable enough to use the data they provide by following these companies and other specialized websites and blogs is the best way to make your SEO efforts efficient, and the only one that actually pays off.

All in all, making your SEO efforts efficient is as easy as taking things into your own hands, using the information and tools put at your disposal by the search engines themselves. This will not only reduce cost, but also prepare you for any SEO crisis and teach you how to deal with these situations independently, so you don't end up spending a fortune in the future to correct SEO mistakes made now.

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