The organic search results will always be the best place to optimize your firm's web presence. The local organic search results especially offer tremendous value of law firms in capturing quality, lead-generating search traffic.
It is now more common than ever to see local organic search results (with the Google Map) for almost any geo-relevant keyword search. And what's significant about these localized search results is that it's not just a well-optimized website that influences a company's rankings, it's the company's Google Plus page.
Take a look at the screenshot below for the Google search "dui attorneys". Notice how Google recognizes that I am searching from Peoria, Illinois, and how shows local organic listings based on this information.
Although the main link headline for each law firm's local search listing (e.g "LeFante Law Offices, P.C.") will take users to the firm's website, notice the link below the URL that says "Google+." Similar to Google Places pages (which were replaced back in May of 2012,) Google Plus pages are integrated in the local organic search results.
So not only is a strong website helping a firm see top local search rankings, but it's Google Plus page plays a role too. This is redefining the practice of SEO to a more broad approach that incorporates social media. At the Law Firm Web Marketing blog, we call this web presence optimization
There are a number of variables on a Google Plus page that can influence a firm's local search rankings. The most powerful contributors of an authoritative Google Plus web presence include:
* having a "Follow us on Google+" link on the law firm's website pointing to the firm's Google Plus page
* ensuring that the address on the Google Plus page has been verified (requires Google to send businesses a PIN verification via postcard)
* having a well populated Google Plus page that withholds an adequate amount of information about the law firm
* earning a high number of Google Plus reviews, preferably positive
We hope these tips will help you web presence optimization strategy. Remember, SEO and social media a merging. Think of you strategy in holistic manner of optimizing your firm's entire web presence, not just its website.continue...
Social marketing for law firm's differs profoundly from personal social networking. There are various points, that when adhered to, will help propel a law firm’s web marketing success. The most important thing in social marketing is investing diligent effort to manage the points of engagement with your audience.
Some tips to maintain a professional social media presence include:
* Ensuring that responses in social networks are kept neutral and politically correct. This rule applies regardless of your legal practice or niche market. Not sticking to this will not only decrease your credibility as a legal resource, but it could potentially get a network barred.
* Keeping profile updates neutral by no means implicates that things should be boring. Content should be interesting by definition. Sharing information in social platforms serves more than just informing. It should be fresh and exciting aided by images and videos wherever possible.
* Interacting in blogs is fun for the end user but a full time job for a web marketer. There should be adequate updates on the profile to keep the number of participants growing and engaged. It is an opportunity for the management to literally disperse its propaganda. Therefore, a person who has intimate knowledge of the business’s policies and vision should be in charge of updates.
* Linking the company website’s blog to the professional profile is the most efficient way to maintain consistency. It eases the amount of work as the updates are automated. That being said, professional profile such as LinkedIn should cater for every social contact individually. Major clients and potential clients should be attended to by an account manager.
* A social profile should be optimized to exude professionalism and to remain relevant. Photos and images should match content. The titles and the text should be lined with relevant keywords. Part of optimizing a social page includes giving a vote of thanks to all who engage in a social exercise. Those who share the profile updates should also be individually thanked.
A professional social media presence is recognized by its conciseness. It is differentiated from blogs by being brief and more frequently updated. A social profile is the outgoing side of a business; it should however avoid looking overzealous. Packing the content with keywords is not the way to go rather they should be well distributed.
SEO has truly moved from blogging to being more oriented on social media engagement. This is because messages such as tweets can market anything - from products to events to even notifying about a new article. This is web presence optimization, which hinges on social authority.
Law firms should utilize the most popular and relevant social media platforms to go full circle in their updates and public relations. Therefore Twitter, Facebook, LinkedIn and Google circles may be perversely exploited. A firm can thus create its own means of disseminating news and should generally approach things to establish a web presence.
Public relation has found new meaning in social media networks. Compelling videos and photos are involved backed by professional editing. Graphics and other form of branding are an extension of the main website. This is the essence of social media engagement.continue...
Due to new innovations and features offered by Google, the SEO world has evolved and new businesses are taking advantage. Much of this SEO evolution surrounds Google+, and it's drastically influencing both search and social marketing functions.
Below are a few reasons why law firms should use Google+ to increase their visibility in search and overall web presence.
Authorship markup is a feature on Google+ which allows authors to link their online content with the Google+ profiles. If you use this feature, it will be easier for the search engine to determine the source of your content and more important display your picture or business logo in the SERP (Search Engine Results Page) where the title tag to your content appears.
At first, such a strategy might not seem like one which can yield significant results until you dig deeper into its benefits. First of all, a picture or logo next to a link assures a web user that the content they are just about to read is from human being or legitimate firm.
Assurance to web users will increase the click through rate (CTR) to a website which will help with both link building and content marketing practices. A high CTR increases the value of a link and not to forget its essence where one looks forward to increase their traffic and more conversions.
Authorship markup will also work to help you build a good reputation as a company or an individual author. As you provide more content to the online community, people interested in content about Law will get the impression that you competent and will therefore treat you as an authority. A law firm can benefit from this; building trust with prospects improves your conversion rate.
Law firms can also take advantage of Google+ Local. Considered that most law firms only operate in a certain locality, it would not be important for them to optimize their web presence and content so that it is visible the world over. Google+ Local allows you to optimize your content for geo-specific queries.
It should be noted that optimizing your web content for a certain locality has become important due to the changing behaviors of web users; more of them now add their area code or the locality at the end of their search queries.
Although the platform will help you improve your content's visibility, you should be very active on Google+. Your ranking will be heavily dependent on the number of Google+ you have as well as their quality. You also realize that maintaining fresh content and an updated profile on Google+ will also increase the number of people you have in your circles, consequently more prospects gain exposure to the firm's services.
Remember Google+ was developed by Google which is the same company with authority over how pages rank in search. This can drastically help optimize the web presence of companies related to law and beyondcontinue...
The Web is an incredibly strong tool to enhance a firm's marketing efforts as well as increase brand awareness. Building a strong web presence can be leveraged by both small and large law firms, and should be incorporated into a larger marketing strategy.
Thanks to the Internet, local law firms now have a more level playing field with the big players in their legal practice. There are some great tips that can improve online visibility of a local law firm, and promote a strong web presence.
Before going into any kind of a social media marketing campaign, it is important to first have a good online marketing strategy in place. This includes coming up with outlines of the goals and objectives of the marketing campaign. The first step to coming up with a good marketing strategy is to have a clear, well crafted and concise message, before using social media channels to promote the law firm.
The message should be in line with the overall objectives and goals of the law firm. Once the message has been established, the next step is to find the right social media tools that will effectively spread the message. A lot of consideration has to go into the appropriate social media websites that are a good fit for the law firm. Some of the options to explore here include Google+, Facebook and You Tube.
In creating and managing a web presence for a law firm, consistency is of the utmost importance. It is not simply enough to have a Facebook account or any of the aforementioned social media websites. It is equally important to supply a steady stream of content to these accounts. A successful social media campaign involves supplying followers with fresh and high quality content on a daily basis. By steadily sharing content on social media websites, you essentially give credit to the law firm's marketing message.
Another important factor to remember is to follow blog subscribers and actively engage with people that follow your blog. Followers are potential leads, and following them improves your chances of a conversion. You must have consistency with your brand's tone and overall online image.
It is equally important to incorporate the firms' social media marketing campaign with the larger offline marketing plan. Using social icons on emails, brochures, website, business cards and even office location allows potential clients and clients to connect with you on social media. This allows for more people to follow your practice as well as widen the scope of your social engagement.
Ultimately, one of the most important contributors to social media marketing success is to know what works and what doesn't. Measuring the Return on Investment (ROI) is a critical part of increasing the firm's web presence. Google Analytics for example is a great tool for measuring the success of your social media marketing objectives and goals.
If the goal of the marketing strategy is to get more traffic to the firm's website, Google Analytics is a good way to measure how well the social media websites you are using are working for the overall marketing campaign. Overall, effective web presence management will hinge on detailed tracking and analysis.continue...
The web makes it possible for any business to establish a strong web presence that has a potential of reaching a large group of audience. Your website, of course, is the most important element of your marketing plan. But creating and establishing a strong and consistent web presence requires a great deal of thought. For one, you need to plan what information you are going to put onto your site before going viral. You need to know how exactly you are going to connect each piece together, and that's where the challenge begins.
As long as you know what's important, you are good to go. Now, what's your starting point? Where do you set foot first? That's a question you may want to ask if you are planning to establish yourself on the web. Firstly, you need to define the goal of your website. Every business should have at least 3 goals. The most obvious one is to establish a web presence, the second and third is to differentiate your products and services and capture leads respectively.
Due to competition, you can't just create a website and put it there hoping that it will receive visitors, because it won't. There are a number of things you must do to it to make it visible. You must make the search engines play to the tune of your website. SEO or PPC programs is a great way of improving your website's visibility, but it must be done in the correct way. Your home page should include the relevant keywords that search engines must pick up when these keywords are searched.
You can use Google's suggestion to know which keywords are competitive and which one's aren't. There are also tools(some available for free) that can help you take your site's visibility to the next level. These tools track the keywords in which your website showed up for, and they also tell you which keywords are most popular. However, you must also be aware of Google's Penguin and Panda update, because these have also revolutionized the way SEO has been done for the last decade.
Some website optimization companies like the Web Presence Group offer search marketing services that stem from basic research evaluations to full-on website optimization programs. Depending on the nature of your website and business, such website optimization services are an invaluable investment.
Content marketing may involve the use of blogs to reach a wider audience. Just posting one blog won't take you anywhere. We are talking about consistent blogging with the right keywords incorporated into the content. Link building is the easiest way to get your website out there. You could also approach other popular blogs and write as a guest blogger in exchange for links. This is the most surest way to achieve results with content marketing.
All internet marketers swear by social media such as facebook, twitter and the rest. The more likes you have, the more credible your business appears to be. The more active you are on social media, the higher the chances of getting your business on the limelight. Think about posting your website link on one of the popular social media channels, and having users share it across a group of friends. Think about the massive exposure you'll get out of that simple act. But it takes patience to build a solid customer base through social media. So relax, and be consistent.
There is no better time than this for online business to capture leads and convert them into real clients. The best thing about it is that you don't have to struggle so much while the web is there to do it all for you. Don't downplay the power of content marketing, SEO or social media because they have proven to work effectively when applied the correct way.continue...
In 2014 businesses need to be thinking beyond search engine optimization (SEO). What's working now is what we like to call web presence optimization. Web presence optimization is looking beyond simply trying to "game" Google and Yahoo to gain higher search engine rankings.
Web presence optimization is about developing your overall web presence through the different pillars of online marketing. In addition to organic SEO, below we look at why the holistic approach of web presence optimization works and what your business needs to do to take advantage.
Pay Per Click (PPC) advertising is one of the most important pillars of web presence optimization. PPC advertising has a major benefit that SEO lacks - predictability. With PPC you can guarantee a certain amount of visitors to your website or landing page, provided that you have the budget for it.
Unlike some other forms of online marketing strategies, there is little waiting time with PPC. Start a PPC campaign and you can have visitors to your website in minutes. PPC is also very good at delivering targeted visitors which have a high degree of probability of turning into buying customers. PPC advertising platforms include Google Adwords, Facebook Advertising and Microsoft Adcenter.
Social media marketing is one of the most important pillars of any web presence optimization strategy. Social media marketing is one of the most effective and least expensive ways of interacting with your audience and building your brand presence online. Compared to many other types of marketing it is relatively inexpensive. Sending out a tweet or updating your Facebook fan page is typically much less expensive than advertising in your local newspaper or on the radio.
Social media marketing is also essential because it can positively impact your SEO efforts. Social media marketing helps to broadcast the content that you produce to a wider audience. If your content is interesting or amusing your fans will share it with their own friends, family and co-workers. Social media marketing also allows you to interact directly with your audience. This can help you to your improve your products and services and offer superior customer service.
If you're hiring a web presence optimization company or freelancing expert to help in optimizing your web presence, they will need to be well rooted to your company's social media presence. In essence, they will need to learn the in's and the out's of your brand, its image, and overall tone.
The final pillar of your web presence optimization strategy should be content marketing. Content marketing can include blog posts, articles, videos, podcasts, infographics and presentation slides. By producing quality content that entertains or helps your prospective customer, you will naturally attract visitors to your website.
Creating great content is also very important for SEO. Google wants to deliver the best possible search results for its users. That means offering up high quality content. If you are producing consistent quality content you can be confident of achieving better search engine rankings. Great content is also one of the best ways to establish your industry expertise and build trust with your prospective customers.
A web presence optimization strategy involves taking a more holistic approach to the way that you are market your business online. By diversifying your marketing across the pillars mentioned above you will be building a stronger foundation for your business, not only now, but also in the years to come.continue...
Developing a web presence has become the most important task for every business. Whether you are a small, mid-sized or large business house, it is imperative to have a strong web presence. This not just help you stay connected with your target audience, but also improve the overall revenue and reputation of a business. - two components that can make any business make or break in the long run.
Web presence management should be seen as a separate and important department of your business. With right management techniques, you can ensure success and recognition. But what are the components that will help you achieve your successful web presence management goals. Let’s take a look at four components to managing your company's web presence.
Employing social media is regarded as one of the most important element of web presence management. It is result-oriented and used by almost every online business today. Incorporating social media practices can give quick results and have profound effect on business operations.
Use social media channels to promote different websites on popular networking sites like LinkedIn, Facebook, Twitter, Instagram and so on. Promoting your business content on social media channels can ensure increased traffic, high conversion rate and extremely good profit. It will also help you send out messages to your target audience as and when there is a change or introduction of any new offer or product.
A forum is a webpage or website where people can discuss strategies, problems, opinions or anything they want. You can easily join a forum on the internet and participate in a discussion. The interesting thing is that forums usually allow a link back to your website. The signature text as a link would appear below your post. This is another way to attract more people to your website. Website like Wiki answers, Yahoo answers, and other kind of public forums are live examples of this kind of marketing.
By actively participating in discussion forums, you can actually make your website reach high number of global users without making much effort. Such websites give you the ability to create backlinks and share website’s content free of cost. Although these ideas are rarely thought of among the marketing team, they are vital for web presence management and marketing of the firm.
However, you should make sure that you don’t spam the threads with your links. It is crucial to choose a relevant category and topic before sharing your business information. For instance: if you own a furniture e-commerce store, look for threads that talk about interior designing and architecture. This will help you reach out to your target audience and direct good traffic on the website as well.
Video marketing, also known as Youtube marketing is the new entrant in web presence management process. Videos have emerged out as one of the most rapidly growing web marketing option among online marketers and businesses. More and more people have started promoting their products and services through video content.
It has been observed that videos tend to go viral more quickly as compared to content marketing, giving more effective results (especially after proper optimization.) Let’s take a look at some steps to create videos to promote products and services:
1) Create an account on Youtube.com with your official e-mail ID.
2) Fill in the details asked for to create your business profile. In this section you will need to describe your business and products you’ve to offer to your customers. This is applicable when you sign up for a Youtube channel.
3) Create videos reviewing your products and services and post them one by one on your Youtube channel.
4) You can share the link of the videos on your business page on other networking sites to attract more customers.
Make sure the videos you make, talk about your products and services in detail. Include the functions and features of your products and quote some reasons to why people should consider buying your product. Also, always use real characters in your video to create good interaction and rapport with your audience. It should be able to connect with your potential customers and convince them to click on the link given in the description. Do not forget to include call to action in the last crucial seconds of each video posted.
E-Mail marketing is one of the easiest and primary ways to strengthen the relationship with existing customers. It helps attract potential ones as well, if you choose to go with right techniques. In order to start with this procedure, you must ask your customers to sign up for newsletters so they are aware of new launches and services being offered by your business. Your newsletters should be regular and must talk about their benefits in some or the other way.continue...
Anyone law firm that uses SEO to promote their legal services is well aware of the potential SEO has at generating new clients and cases. However, with most lawyer SEO strategies becoming run-of-the-mill approaches that produce marginal returns, it's important to adapt to other more comprehensive strategies and programs, namely, WPO or web presence optimization.
What most law firms really need to focus on is a more holistic approach to Internet marketing the combines different, non-SEO specific ways of approaching marketing through the web. And this is exactly what web presence optimization sets out achieve.
Web presence optimization is part art and part science. Law firms want to find the best method to promote their product or services. Business want their company to be discussed, talked about and sought when looking for whatever it is they promote.
As with most things, there is no one magic pill to solve this dilemma. WPO requires a combination of strategies, usually including SEO but not always or not always relying exclusively on SEO, to get their brand talked about and consumers to buy it.
Content marketing is one strategy that should be part of any web presence optimization plan. Over 85% of major brands, according to most estimates, use content marketing. Content marketing is education. A law firm should educate target clients, not only about their primary legal services, but also about various areas of law to keep them informed.
Content topics like tips, hints, and "how-tos" are all part of content marketing schemes. The company can use blogs, YouTube, white papers, or postings on websites to engage in content marketing. This is the backbone of web presence optimization via content marketing.
Content marketing is even more important for small business that cannot invest millions in marketing efforts. It is a perfect way for a small company to help create brand awareness and push potential clients toward their product or service.
As the essence to web presence optimization, content marketing is meant to build trust in what you do and your particular niche. You want to create a buzz and get family, and friends to share the information about the business with others. For more content marketing ideas for a web presence optimization strategy, visit WebPresenceGroup.net.
Social media marketing or SMM is the combination of ways a company targets social media networks. The purpose is to promote your brand and get others to help you develop it through social interaction.
This means creating a presence on Facebook, Twitter, and other social media platforms. The company tries to get the public involved in surveys, contests or anything to promote interaction involving the product or service. It is targeted interaction that many believe is a particularly effective way to market on the Internet.
When it comes to web presence optimization and building your rapport, there are many ways to grow you social media presence. Whether you do it organically through brilliant content and outreach, or by utilizing advertising on Facebook and Twitter, devise a strategy that makes the most sense with your law firm's goals and resources.
Email is probably one of the most attractive and inexpensive ways to promote your brand and market through the internet. Before the advent of SEO, email marketing was a favorite for many law firms new to web marketing.
Email has an advantage in that it is more direct and personal. If you can send an email directly to a person, it gives a more personable feel toward whatever you are attempting to sell or market. Spamming developed as the steroid version of email marketing and has given it a bad name. It is still, however, one of the most useful forms of internet marketing.
The fusion of these and other Internet marketing strategies, along with SEO, is the real meaning of effective web presence optimization. A more holistic approach, rather using only one or two of these methods, is the most efficient way to achieve brand recognition and ultimately increase sales.continue...
Mark Zuckerberg proclaimed that we live in a world were social connection is everything. Based on the fact that 60-80% of new business connections are found through personal relationships, very few can disagree with him.
As such, it comes as no surprise that one way you can grow your web presence and reputation is to network with other professionals online. While LinkedIn is the dominant player for professional, web-based networking, there are several others worth exploring. Here are 10 websites that can help you to grow you web presence and reputation.
Beyond.com refers to itself as "The Career Network." Since 1998 it has been provided it's members with the opportunity to find jobs based on their respective industry and location.
Makerbase is geared towards individuals who develop Apps, websites and software as well. Essentially the website gives developers the opportunity to showcase their previous work to potential clients. Therefore, anyone who is searching for a logo designer, website designer or App developer, will be able to see the profiles of potential candidates as well as a list of their previous work.
Xing is essentially a European version of Linkedln that gives German-speak individuals the opportunity to find advice, partners and jobs. It is worth noting, however, that the website is utilized by 200 different countries as well.
Plaxo is essentially an online address book that automatically synchronizes and unifies your contacts. Due to the fact that this online address book is cloud based, it automatically updates your contact's information if they change it. And since it enriches your contact information through social network data, it can prove to be a great tool to utilize to ensure that the contact information that you have of your correspondents is accurate at all times.
Sumry operates as an online resume and portfolio website with a unique twist. It specifically highlights your skills, work experience and certifications on your timeline. This essentially gives professionals and companies alike, an opportunity to gain a preview as to who you are as a person rather than just a blank emotionless resume.
Doostang is another website that people who are interested in media or technology can utilize to expand their web presence. Doostang is essentially an online career networking community which can prove to be a valuable resource for people who specifically want to locate career opportunities within the technology, media, entertainment and consulting business sectors. They are able to provide their members with this opportunity due to the fact that if a social connection of one of their member's inner circle provides a job opportunity, that member receives an alert.
LocalsNetworking is a platform that gives its members the opportunity to network with other individuals who live within close proximity of them or a locally based business. For example, if you're a contractor you could utilize this website to locate plumbers, landscapers or pavers for example.
Data.com Connect gives its members the opportunity to access the contact information of millions of professionals and companies. Everything such as their title, direct phone number and email is easily organized within a massive online directory.
LunchMeet is an iOS App that gives it's members the opportunity to schedule lunch meetings with their Linkedin contacts. All a member has to do is to sign-in with their Linkedin account and choose the times as to which they are available for lunch. Once this has been done, the App utilizes your geographical location to suggest a variety restaurants where you can meet up with another individual who may be free within the selected time slot.
Jobcase gives you the opportunity to create a detailed profile which contains your preferred work conditions, salary, whether or not you would relocate for a job position and even your personality traits. What's so interesting about Jobcase is that on top of the fact that it can help to expand your web presence, it has information on over 100 pre-existing job-listing sites, such as CareerBuilder Snagajob and Monster Jobs.continue...
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