Law Firm Web Marketing

    

Tips to Create a Comprehensive Law Firm Web Marketing Strategy

In 2013 alone, the scope of Internet has drastically widened. Almost every organization can build a well-marketed web presence that helps grow their business.

As new technologies and changes continue to evolve the Web, specific strategies become more available. The organizations that capitalize on these changes can develop a stronger and more authoritative web marketing strategy.

Law Firm Web Marketing Strategy

In order to create a powerful law firm web marketing strategy, you need proper understanding of certain marketing tactics which can help you interact with potential clients while strengthening your web presence. Let us tell you about certain techniques you can use to create such a law firm web marketing strategy for your legal business.

Local SEO

A web marketing strategy can never give good returns if your website is not optimized for local and mobile search results. You can use many different ways to improve your local search engine rankings. One of the simplest things to do is to complete your profile on Google+. You should also link your law firm to local and niche legal directories.

When you have a complete profile on Google+ linked to your website, it provides better exposure in Google Local Search (results with a map and red pins indicating your specific physical location). Although Google+ Local profiles are good for mobile use, it is always better to build your website with a responsive design. This way, mobile users in your area will also have a good experience on your website.

Local Pay Per Click (PPC) advertising

In order to develop a powerful law firm web marketing strategy, you need a strong online presence. Supplementing your organic search presence with paid search results can be a good choice. You can integrate Local PPC Advertising with Google Local Search Results for better returns. Since paid search makes Google a lot of money, it won’t be subsided anytime soon. According to experts, search engine optimization is less consistent without paid search results.

Social Media Marketing

These days, almost every person on the internet uses social media in one form or another. These people may be your potential clients. Therefore, it is extremely important to have your presence on various social media channels. You will need to develop content which is relevant to your law firm. Moreover, it should engage visitors and include a lot of potential for being shared quickly. You should have your profiles on Facebook, Google+ and Twitter, at the very least.

Content Marketing

As most experts say, 'Content is King’. It is no longer a luxury for online marketers. Content has become a necessity for the success of your website. Without good content, your social media, search engine optimization and public relations strategies will suffer. You need to hire people with some legal experience to write blog posts, develop videos, e-book, infographics, printed books, podcasts and more. In simple words, you need some people who can develop good content to establish your legal practice as a local authority.

Just like every business, a law firm also needs a strong online presence these days. In order to get people’s attention and drive more traffic to your website, you need a comprehensive law firm web marketing strategy. If your strategy includes the above mentioned techniques, you will be able to get some good returns. However, you will have to be patient, work hard and stay determined to grow your business.

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3 Considerations When Recruiting a Web Marketing Company

RecruitingIf your law firm or legal practice is looking for some help with web marketing, then this brief article is for you. Whether you're seeking a freelancer or full-service web marketing company, recruiting top-notch talent is not easy.

So in this Law Firm Web Marketing post, we share 3 considerations to be mindful of when recruiting a company or specialist for web marketing services.

Know Thy Brand

One of the most overlooking aspect of recruiting a web marketer is understanding how well they care about your brand. The best web marketing companies staff honest professionals who take the time to immerse themselves in the brand's image, voice, and overall direction. Why is this important for web marketing?

Web marketing companies help with all facets of your online brand. To helping produce press releases and articles to making posts on social media, in many ways, a web marketing company is deeply involved in your brand and its image. Make sure that they truly care and understand what that image is.

How Well-Versed?

Some web marketing companies are kin to only a couple select specialties or skill-sets. For instance, some web marketers are fixated on search marketing (SEO & PPC advertising), whereas others focus solely on content marketing and social media.

Finding a balance is key. When recruiting and interviewing prospects, be sure to get all of this out on the table. Share some of your law firm's primary goals and objectives, as well as its strengths and weaknesses. A solid web marketing company will know how its strengths can help bolster your firm's weaknesses.

Communication is Key

Like we mentioned before, a web marketing provider is often very immersed in your law firm's day to day marketing efforts. For this reason, solid communication is essential.

In addition to the basics, like responding to emails and phone calls in a timely manner, the web marketing company should also be able to provide reports and data as to what they are doing to help grow your law firm. Almost everything web marketing is now measurable. So your web marketing recruit should be able to come up with some information to keep you posted.

For more insights and resources, ranging from effective recruiting gifts to learning more about web marketing best practices, stay in-tune with the Law Firm Web Marketing blog.

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5 Local SEO Ninjas Who Help Shape Best Practices

SEO NinjaSEO ninjas make up a select handful of skilled experts who have the ability to move, shake, and shape their local SEO community. These SEO specialists can have a large impact on those around them as they exert true influence over the art of local SEO and search marketing.

The SEO profession is highly competitive, and yet when people bind together to develop the best practices of local SEO, they form a community that helps everyone achieve their goals. Below are five of those professional who we like to dub the SEO ninjas of local search marketing.

Chris Everett of CaptivateSEO.com

1. Chris Everett of CaptivateSEO.com is reputable expert growing his roots as leading SEO consultant in Atlanta, Georgia. Chris gone above and beyond to provide training and networking for other local marketing agencies, as well as offers philanthropy work by conducting talks at the local university.

Chris Everett is an SEO educator on many topics related to ethical SEO strategies that infuse creative content marketing and social media. He leverages a full-spectrum of web marketing channels that allow clients to take advantage of well-versed SEO programs centered building reputable brands and long-term relationships between businesses and their clientele. This is the very goal of Captivate SEO - as Chris aims not only to 'land' a new client, but to build a relationship with them over the course of years.

Rand Fishkin of Moz.com

2. Rand Fishkin is a co-founder of Moz.com and a sincere advocate of fresh and relevant worlds of marketing and technology. If you take a look at his blog, you will find something to help with every aspect of a marketer's life.

One blog post may help you to sort out the issue of whether Google truly does change its algorithms enough to warrant changing SEO strategies. The next post may be an bit of encouragement to help readers to keep from flagging in a business that moves very quickly and can drain the momentum of the most stalwart and motivated business entrepreneur.

Tyler Tafelsky of TCTopofMind.com

3. Tyler Tafelsky of TCTopofMind.com, one of newest and most emerging SEO companies in Traverse City, MI, presents an energetic message to the world of Internet marketing. No topic is off limits as he delves into the issues of image management and website management and optimization. He is author of the locally-popular Traverse City SEO Guide which updates every year.

Tyler puts energy into both life and business and this is apparent when he shares his wisdom, whether it is about creating a balanced life or creating a balanced SEO scheme. He offers local SEO consulting programs to all types of businesses, and has aid numerous local web shops in developing their own in-house SEO departments.

Laura Betterly of YadaYadaMarketing.com

4. Laura Betterly of YadaYadaMarketing.com is nobody's fool, but don't let your tough and no-nonsense approach to local SEO plans stop you from seeing the vivaciousness and warmth of this entrepreneur who will shout from the rooftops that business women are here to stay and take ground.

Her boutique marketing plans utilize resources available in the here and now; allowing her to stand out among her contemporaries with strategies designed to make the most use of the hottest SEO methods.

Neil Patel of QuickSprout.com

5. Neil Patel of QuickSprout.com is the no-nonsense co-founder of Crazy Egg, Hello Bar, and KISSmetrics. Being labeled as one of the top ten online marketers has not allowed Neil Patel to rest on his laurels, but rather has prompted him to share his findings with the business community.

Using lessons learned along the way, he has forged ahead to simplify business schemes and present balanced ideas to his followers. His organized approach and inspirational stories, peppered with a myriad of challenges, keeps people coming back for more ideas for local SEO marketing.

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A New Perspective Toward Lawyer SEO & Web Marketing

New DirectionAnyone law firm that uses SEO to promote their legal services is well aware of the potential SEO has at generating new clients and cases. However, with most lawyer SEO strategies becoming run-of-the-mill approaches that produce marginal returns, it's important to adapt to other more comprehensive strategies and programs, namely, WPO or web presence optimization.

What most law firms really need to focus on is a more holistic approach to Internet marketing the combines different, non-SEO specific ways of approaching marketing through the web. And this is exactly what web presence optimization sets out achieve.

Embracing Web Presence Optimization (WPO)

Web presence optimization is part art and part science. Law firms want to find the best method to promote their product or services. Business want their company to be discussed, talked about and sought when looking for whatever it is they promote.

As with most things, there is no one magic pill to solve this dilemma. WPO requires a combination of strategies, usually including SEO but not always or not always relying exclusively on SEO, to get their brand talked about and consumers to buy it.

Establishing a Credible Web Presence Via Content Marketing

Content marketing is one strategy that should be part of any web presence optimization plan. Over 85% of major brands, according to most estimates, use content marketing. Content marketing is education. A law firm should educate target clients, not only about their primary legal services, but also about various areas of law to keep them informed.

Content topics like tips, hints, and "how-tos" are all part of content marketing schemes. The company can use blogs, YouTube, white papers, or postings on websites to engage in content marketing. This is the backbone of web presence optimization via content marketing.

Content marketing is even more important for small business that cannot invest millions in marketing efforts. It is a perfect way for a small company to help create brand awareness and push potential clients toward their product or service.

As the essence to web presence optimization, content marketing is meant to build trust in what you do and your particular niche. You want to create a buzz and get family, and friends to share the information about the business with others. For more content marketing ideas for a web presence optimization strategy, visit WebPresenceGroup.net.

Building an Audience Through Social Media Marketing

Social media marketing or SMM is the combination of ways a company targets social media networks. The purpose is to promote your brand and get others to help you develop it through social interaction.

This means creating a presence on Facebook, Twitter, and other social media platforms. The company tries to get the public involved in surveys, contests or anything to promote interaction involving the product or service. It is targeted interaction that many believe is a particularly effective way to market on the Internet.

When it comes to web presence optimization and building your rapport, there are many ways to grow you social media presence. Whether you do it organically through brilliant content and outreach, or by utilizing advertising on Facebook and Twitter, devise a strategy that makes the most sense with your law firm's goals and resources.

Staying Connected & Keeping Engaged With Your Audience

Email is probably one of the most attractive and inexpensive ways to promote your brand and market through the internet. Before the advent of SEO, email marketing was a favorite for many law firms new to web marketing.

Email has an advantage in that it is more direct and personal. If you can send an email directly to a person, it gives a more personable feel toward whatever you are attempting to sell or market. Spamming developed as the steroid version of email marketing and has given it a bad name. It is still, however, one of the most useful forms of internet marketing.

The fusion of these and other Internet marketing strategies, along with SEO, is the real meaning of effective web presence optimization. A more holistic approach, rather using only one or two of these methods, is the most efficient way to achieve brand recognition and ultimately increase sales.

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