Law Firm Web Marketing

    

7 Website Optimization Tips for Law Firm Sites

website optimizationWebsite optimization is a key part of web development, SEO, and ongoing maintenance. However, website optimization is something that is often overlooked by webmasters. If you haven’t optimized your site or just intend to speed up the site, you should consider using these web optimization tips.

1. Choose a solid web host

Though the web hosting account doesn’t have a direct relationship with website optimization optimization, choosing the right web hosting account is essential. A solid web hosting account is the foundation of a site or blog. Its accessibility, security, server stability, customer supports and price all play a key role. It is for this reason that you must ensure that you are in good hands.

2. Host assets separately

Assets refer to web components such as static scripts and images that don’t need server-side processing. Some of these include images, web graphics, Cascading Style Sheets, javascripts and many others. Though it isn’t a must to host assets separately, there are tremendous results of doing so such as server stability and overall website optimization.

3. Minimize URL redirects

Webmasters tend to do URL redirects ( Meta redirects or Javascript) all the time. At times they intend to direct users from old pages to new ones or just guide users to the right page. Each redirect creates an additional round-trip-time (RTT) and HTTP request. When you have more redirections, users will take time to get to their destination time.

4. Customize header caching/expiry

When you use a customized expiry header, your web components such as static files, images, CSS and javascript will skip unnecessary HTTP request when a similar user reload a page for a second time. This will reduce the bandwidth required and thus help in a faster serving of the page.

5. Off-load assets

Off-loading refers to separating images, javascripts, static files and CSS from the main server to the place where the website is hosted and keeping them on another server or relying on other available web services. By this you will leave the server to the PHP processing. Some of the services to off load include images, web forms, javascripts, RSS, surveys and polls. If your blog is constantly requesting for assets, you should opt for paid hosting.

6. Handling web pages

Images play a key role in optimizing your company website. But if they aren’t properly optimized, they may end up being a burden and using unpredictably large bandwidth amounts. To optimize your image, avoid scaling them and instead practice inserting the right height and width. The good news is that you don’t have to be a SEO expert to optimize an image. There are various tools and web service that can help you do the job.

7. Handling CSS

Most modern websites have CSS as the foundation of their style, look and feel. CSS offers great flexibility to changes and is lesser in the number of codes required. But if badly coded, CSS could backfire. In order to optimize your CSS is properly, you should keep it short, use CSS Sprite and maintain your elements’ kids in line with the offspring. Every time a page is loaded, CSS sprite technique minimize HTTP request by combining several images in one image file and controlling its output with a CSS background-position attribute.

So whether you have an internal webmaster or have hired a web company to manage your site, consider these website optimization tips to better improve it's overall performance.

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How To Prepare Your Law Firm SEO Strategy for 2016

SEO strategies for law firms require in-depth understanding of the most effective and safe SEO techniques and how they incorporated and carried out. Legal services are one of the most expensive and competitive SEO niches in search. Many law firms have invested good amount of their resources to SEO in an effort to reach more potential clients.

Constant adaptation of SEO strategies is very crucial for the success of a law firm on the web. To help prepare your law firm's SEO strategy for 2016, the following are foundational pillars and elements worth addressing.

SEO Essentials for Web Design

The most basic thing in your internet marketing efforts is the website. It should be highly professional, and the web designer must understand search engine optimization and keyword research to ensure your site is SEO-friendly.

Unprofessional web development and design can do harm to your website by incorporating things that are not acceptable by Google. The site should be search engine friendly as much as possible. Professional web development Peoria, IL will have a better Google ranking and therefore getting great exposure to many internet users

SEO Implementation

SEO requires optimization of many things such as subheadings, URLs, text, meta-tags, headings, images, categorization of the content, load time, interlinking structures and many more. There are various items in the search engine algorithms.

It is very important to hire SEO Traverse City specialist who can guide your firm with latest techniques and implement your SEO strategies.

Link Building

Quality backlinks are one of the items that can make your site rank in the search engines such as Google. The major way of getting many backlinks is by having authoritative, unique and relevant content. Other link building items include great public relations, article marketing, and directory submissions.

Social Media Marketing

There are million of people using various social media platforms such as Facebook and Twitter. All these people are your potential customers, so you should get in front of them on these platforms. Your content should be engaging, consistent and useful. Search engine optimization has been enhanced by the social content sharing among users, and this can improve your exposure.

Content Marketing

Particularly for SEO in 2016, great content is a key element to success in search, as well as other forms of internet marketing. Without a good content, your SEO, public relations, and social media strategies will not be successful. You can hire experts to help you write e-books, blog posts, printed book, develop videos and many more. Also, ensure that you have enough time to share all these pieces of contents in the channels available.

After auditing your on-page SEO, the next crucial step is to conduct technical SEO site audit. Your site should be free of all technical issues that may cost you traffic and make it tough in ranking. The technical audit expert should focus on information architecture, server response codes and site loading time. If any of these areas are weak, they should be added to your priority SEO to do's list.

Depending on the nature and complexity of your site, a technical SEO audit can be exhausting. It is recommended that the auditing should be done in two phase. The first phase involves the listing of all metrics and targets while the second phase involves adopting recommendations. Technical auditing is meant to eliminate all technical errors and ensure the site is optimal for crawling and indexing.

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