Law Firm Web Marketing

    

6 Tips in Developing a More SEO Friendly Web Presence

When creating a highly optimized website for a legal practice, most professionals dedicate a considerable amount of money to the investment. A lot of this investment may go into making the site look attractive, but if the site is not found in the search engines, it fails to meet its full potential.

Beautiful looking websites that result in little search engine exposure are often the result of improper optimization and/or having a non-SEO friendly web design. Some web design elements may inhibit search engines from effectively crawling and indexing the website. In addition, a properly optimized website must include the right keyword placement and optimized content throughout the various elements of the site.

Whether you have a small legal practice or large law firm, it is important to make sure that your web design and SEO investment is for the right services and achievements. Below we highlight 6 tips to create a more SEO-friendly web presence. You can use this as checklist or questionnaire for your future SEO provider, or as means to better optimize your legal site yourself.

1. Research & Select Conversion-Oriented Keywords

Many SEO providers will choose the keyword targets that will drive them traffic. However, what is more important than traffic, is obtaining conversions for that traffic. Before choosing a keyword target, ask yourself "will this keyword result in an actual case?"

A highly relevant, conversion-oriented keyword phrase will often include a specific practice area of law as well as geographic modifier, such as "family divorce lawyer Austin" or "criminal defense attorney Peoria".

2. Never Ignore the Title Tags

A very necessary and integral element of any optimized website is the title tag. An optimized title tag for a webpage will always contain the exact phrase match of the keyword target. Because Google and other engines weigh the title tag heavily on the keyword relevancy of a page, including the keyword target once (and perhaps a variation) will ensure that your site is better search engine optimized.

3. Provide an HTML Alternative to Flash

Since only contextual content can be read and indexed by search engines, if a website has any Flash content (animation, images, videos), an HTML version should be simultaneously provided. Flash will cause a search engine spider to choke while crawling your page, and slow the optimization process of your site.

4. Always Have a Sitemap

The second most important page to a website is the sitemap (with the homepage being number one.) Search engine consider this page the index of the book, and reference this page to find all of the links that make up your website. Always take the time to build out a sitemap, and always be sure to submit a XML version of the sitemap to Google Webmaster Tools.

5. Invest in Unique, Optimized Copy

The page copy of your website is not only important for search engines and keyword relevancy, but also converting users and traffic to your website. Avoid generic content and focus on unique copy which talks about your legal practice. In addition to including keyword phrases, convey value and meaning to your audience.

6. Write Optimized URLs

Next to the Title Tag, the URL string is another key opportunity optimize a webpage. Always include the core two or three keywords of the webpage in the URL. Using the examples above, an optimized URL might look like "/family-divorce-laweyers.html" or "/crimimal-defense-attorneys-peoria-il.html”.

By following these basic tips you can surely progress the SEO-friendliness of you website. Also, if you see any of these elements missing after your SEO provider as "optimized" your website, you may want to ask them about it.

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5 Pillars of a Successful Local SEO Strategy for Lawyers

SEOToday's marketing strategies have shifted to online, even for law firms. When it comes to online marketing, SEO holds an integral segment in many different campaigns. Attaining top search exposure for relevant keyword targets can drive more clients and awareness to a law firm or a lawyer.

As people have become more dependent online, properly using SEO tactics and strategies can give lawyers and law firms the leverage they needed to bolster their reputation and drive new cases to their firm. If you are a lawyer or managing the marketing for a law firm, here are some effective SEO tips to boost your rankings and build a strong following of advocates.

1. Website Design and Optimization

Today, it is virtually impossible for lawyers to gain a competitive edge without a website. not to have their own websites. The idea is to design a website that is aligned to your mission, vision and target market. Professional looking websites require intensive research, something that website designers have mastered through time. It is important to create a website that has logical and intuitive navigation to put your online audience at ease in finding what they are looking for.

Although web design is outside the realm of SEO, offering a quality user experience helps to ensure your visitors stay on your site and turn into valuable leads. The right balance of white space and margins, custom CSS, graphics resolution, launching capability, and cross-browser compatibility - all of these elements must be top of mind when designing an SEO-friendly website.

In addition to a captivating website design, lawyer SEO must also focus on its on-page optimization. Search engines crawl, digest, and index the content of a website. When developing on-page content, it is important to place relevant keywords in the page title, meta description, headings, subheadings, and paragraph copy of a page.

For instance, if you are a divorce lawyer, try to ensure that the phrase "divorce lawyer" is strategically placed in these aspects of a page's content. It is also important to include your keywords in the URL when naming page. Lastly, when adding images, it is important to incorporate keywords as the images file name (before uploading) as well as in the image ALT tag, respectively.

2. Relevant and Valuable Content

When it comes to content, it is imperative to publish relevant pages that specific to your legal expertise. Important content to publish on your site are case studies, legal analysis, frequently asked questions about legal proceedings, white papers, and so on. Keep in mind though that good lawyer SEO strategies will sometimes include industry-specific information that can be easily digested by simple readers. Try to explain legal jargon in the simplest ways possible for your reader's easy understanding. Once content are developed accordingly, you can easily get into the top of the SEO ranking heap and promote excellent reputation for your practice.

3. Social Media Engagement

Social media has become a force to reckon with in today's search engine ranking algorithm. As important as having a website for lawyer SEO is your presence on social media. The more shares, re-tweets, and likes your SEO strategy have, the more it will boost your rankings and authority on your specific legal practice. Be visible in Google+, Facebook, Twitter, and LinkedIn. This is a great avenue for you to assert your expertise and knowledge, thereby, developing good reputation for your legal practice. Be professional when engaging in conversations on legal issues relevant to your legal expertise.

4. Create Back Links

If you are familiar about search engine algorithm, you may have an idea on why it is important to be consistent and reliable. Search engine algorithms do not just crawl and bank on keyword hits. Through time, it has been developed to evade Black Hat SEO tactics and rely more on "ethical" White Hat strategies when crawling for data to provide to end users. One important aspect that indicates relevance of your website and its content is the number of high quality links pointed back at you. With great content, you can easily create links from authority sites. This, in turn, will make search engines believe of your websites reliability and trustworthiness. Great content always build more links. The more links you acquire, the higher you go on the SERPs. The higher you go, the greater is the traffic coming in.

5. Earn Honest Reviews

Earning honest reviews, whether on your Google+ Local or Yelp page, is an important matter involves ethics (but can significantly improve your local SEO Peoria IL efforts.) Fake reviews are direct violations to review sites term of service and to state laws. Steer clear of services that offer fake reviews. When it comes to reviews, be truthful as much as possible. Today's SEO is more driven for quality and reputability. To boost your lawyer SEO results, it is better to get positive reviews from actual clients who are truly satisfied with your services.

So whether you're doing lawyer SEO in Atlanta, Peoria, or Traverse City, these same general strategies and tips will help your web presence thrive in the organic search results. To learn more, stay abreast the latest blog posts here at the Law Firm Web Marketing blog.

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Why Your Company Needs Mobile Website Optimization

Mobile Website OptimizationThere is a dramatic as well as drastic increase of mobile internet users in the last couple of years. This means more and more people are now accessing the internet via their smart phones and tablets. For those doing business online, mobile website optimization (or ensuring a company has mobile-friendly website) is critical to reach consumers and effectively promote products or services.

Why Mobile Website Optimization is Essential?

Many Internet institutions, Google included, have said that by 2015, almost every single individual in the planet will own a mobile device, particularly the smart phone. That equates to nearly 6 billion users, a very enticing and large market of online shoppers and consumers. This is also means having a desktop-anchored website is no longer enough for small businesses to large scale companies.

If you run a company in this day and age, having a mobile-friendly website is a necessity. But with the huge potential presented by the mobile internet users, establishing a strong and reliable mobile web presence is now an imperative.

This is because traditional websites are configured for mobile platforms and this leads to bad user experience. In a recent study, 57% of the world’s Internet users say they would not recommend a site that has a bad mobile web presence while another 40% say they will seek another service after a bad mobile internet experience.

What Defines a Mobile-friendly Website?

There is now a trend that companies are pursuing for mobile website optimization. These are basically websites specifically designed to provide excellent user experience for the mobile internet users.

Since screens are smaller in phones and tablets, the structure, design, and schematics of mobile websites differ greatly from traditional websites. Less text, more buttons, larger fonts, and features like maps and click-to-call graphics are the major attributes of a mobile website design. Website optimization ompanies like the Web Presence Group are making a push toward mobile website optimization and user-intuitive web design.

There are several elements that make a company's mobile website design successful. These are ease of access and navigation, fast loading speed time, redirects that lead to the mobile version of the page, and readable content.

But more than just the actual look and feel of the mobile website, your company’s mobile web presence also hinges on SEO. Thus, building a mobile web presence require successfully implementing SEO and web design elements as well as offline and offsite components.

As the rapid increase of mobile internet users continues, it becomes more important for businesses to form a strong mobile web presence. Because this new breed of internet users are able to access the Internet anytime and anywhere, it is crucial that your company integrates mobile website optimization into its strategy.

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SEO-friendly Web Design: Best Practices of Technical SEO

SEO Web DesignWeb design and development can be very closely entwined with SEO. However, it's unfortunate that this often synergistic combination is often segregated and overlooked.

In essence, SEO-friendly web design means designing the site in a way that search engines can easily interpret content, as well as crawl and index the site (from a technical standpoint.)

In addition to having a well-brand and functional web design, the primary goal of many businesses and law firms is to get their site ranked in search engines like Google. This results in targeted traffic and an opportunity to expand their reach online and get more sales. By having a website developed and designed using SEO-friendly practices, you'll have a much better chance at being successful with your marketing efforts.

Below, we share some of the best practices of technical SEO when it comes to SEO-friendly web design.

Easy Access to Editing Meta Data

Every page on a website has a Meta title, description, and tags. Editing these HTML attributes can be difficult with some websites. An SEO-friendly web design company provides you with easy access to editing this data.

When it comes to SEO and keyword optimization, the title, description and tags should include your target keywords for that page of the website. More thorough web design companies may even research your target keywords and write out these fields for you. This can save you a great deal of work and it's something to consider.

Find Alternatives to Flash Media

Flash media isn't the greatest thing to use in a web design, as search engine spiders cannot crawl this content. Additionally, many devices do not support Flash and if a visitors accesses your site from a mobile phone, tablet, or computer that doesn't support Flash, they won't be able to see anything. It's better to just avoid the use of Flash on your company's web design, especially since it provides no SEO benefit to use Flash on a website.

Optimize Images & Media for Faster Load Speeds

Any images or media on the page should be optimized and cached if possible. This will create faster load speeds for the website, which is an important aspect of SEO-friendly web design. The faster your website loads, the more likely search engines are to allow your site to be placed among the top results.

Slow websites obviously are less preferred as it will be irritating to their users to try and access a slow website. Optimizing images and media can be easily done with plugins that you download and install on the website.

Clean Code That's HTML5 Compliant

Clean code that's simplistic, HTML5 compliant and error free is important to SEO. Web design and development best practices are based on the fact that the less code you have, the easier search engine spiders will be able to crawl your website and find your content.

Search engine spiders can also detect errors in code and whether or not its up to current standards. Although there is still debate over whether Google takes these factors into great consideration with their algorithm, the opportunity for them to do so is there.

There are a lot of back-end HTML elements that are important to SEO. Web design companies are very aware of this and SEO-friendly web design has become a popular request among clients. If you're curious what types of things are actively done to make a new development project SEO-friendly, what you'll find above are the most common.

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Why a Mobile-Friendly Site is a Must of Local Businesses

Mobile SIte Design OptimizationLocal business owners and marketing teams are realizing more clientele and recurring customers by simply creating a mobile site for their business. There are countless businesses gaining more marketing tread because they are implementing the right mobile marketing strategies coupled with a mobile friendly site design.

While a vast majority of people are using smartphones to search Google and find what they need, smart local business marketers need to adapt to these evolving times. In this article, you'll learn why building a mobile site can be exactly what you need to revamp your company's marketing efforts on the local level. There are also tips to help you optimize your mobile site to enhance the user experience of clients.

Market to the Majority

The majority of your clients and potential customers are using their phones to find businesses to find what they need. Whether it be through the search engines or when they're browsing through sites like Yelp or any other store review site.

There are a multitude of people looking for your business type and niche online through their phones, and the only way to make it easy for them is to have a mobile site. Countless people are on their smartphones, and a huge number is only going to grow as the years continue with new forms of mobile technology.

Experience Seamless Conversions

When they visit your site, you want to make sure that you are really making it a done deal that they need to give you a call, make a reservation, or come into your business location. There are restaurants who have a huge "tap to call" button on their mobile sites, and this basically allows for people to click it and instantly make a reservation. You can showcase your menu, list of services, and anything about your business that you want your clients to know about on your mobile site.

Mobile Site Design & Optimization Tips

The best thing to do is hire a professional web designer to create your mobile design. They will give you a customized design and help you enhance your entire site to make it more user friendly for your site visitors.

When people go to your site on their phone, the mobile site will be easier to use and make it much more comfortable for them to make a reservation. Make sure you have some kind of input in regards to the site so that you can design it the way you want it to. All these ideas should stem from your business' mobile site marketing strategy.

When trying to build your brand, you need to be with the technology and follow what the majority of people in the nation are doing. There are people who struggle with keeping up with the current marketing strategies.

Mobile sites are a currently developing aspect of the Internet, and a multitude of designers can help you achieve a better looking mobile site that your customers will love. The ability to increase Google rankings for specifically mobile devices on Google is another great benefit, and this single aspect can easily get you more visitors to your site. Get a mobile site and start turning visitors into customers.

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How To Prepare Your Law Firm SEO Strategy for 2016

SEO strategies for law firms require in-depth understanding of the most effective and safe SEO techniques and how they incorporated and carried out. Legal services are one of the most expensive and competitive SEO niches in search. Many law firms have invested good amount of their resources to SEO in an effort to reach more potential clients.

Constant adaptation of SEO strategies is very crucial for the success of a law firm on the web. To help prepare your law firm's SEO strategy for 2016, the following are foundational pillars and elements worth addressing.

SEO Essentials for Web Design

The most basic thing in your internet marketing efforts is the website. It should be highly professional, and the web designer must understand search engine optimization and keyword research to ensure your site is SEO-friendly.

Unprofessional web development and design can do harm to your website by incorporating things that are not acceptable by Google. The site should be search engine friendly as much as possible. Professional web development Peoria, IL will have a better Google ranking and therefore getting great exposure to many internet users

SEO Implementation

SEO requires optimization of many things such as subheadings, URLs, text, meta-tags, headings, images, categorization of the content, load time, interlinking structures and many more. There are various items in the search engine algorithms.

It is very important to hire SEO Traverse City specialist who can guide your firm with latest techniques and implement your SEO strategies.

Link Building

Quality backlinks are one of the items that can make your site rank in the search engines such as Google. The major way of getting many backlinks is by having authoritative, unique and relevant content. Other link building items include great public relations, article marketing, and directory submissions.

Social Media Marketing

There are million of people using various social media platforms such as Facebook and Twitter. All these people are your potential customers, so you should get in front of them on these platforms. Your content should be engaging, consistent and useful. Search engine optimization has been enhanced by the social content sharing among users, and this can improve your exposure.

Content Marketing

Particularly for SEO in 2016, great content is a key element to success in search, as well as other forms of internet marketing. Without a good content, your SEO, public relations, and social media strategies will not be successful. You can hire experts to help you write e-books, blog posts, printed book, develop videos and many more. Also, ensure that you have enough time to share all these pieces of contents in the channels available.

After auditing your on-page SEO, the next crucial step is to conduct technical SEO site audit. Your site should be free of all technical issues that may cost you traffic and make it tough in ranking. The technical audit expert should focus on information architecture, server response codes and site loading time. If any of these areas are weak, they should be added to your priority SEO to do's list.

Depending on the nature and complexity of your site, a technical SEO audit can be exhausting. It is recommended that the auditing should be done in two phase. The first phase involves the listing of all metrics and targets while the second phase involves adopting recommendations. Technical auditing is meant to eliminate all technical errors and ensure the site is optimal for crawling and indexing.

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