Law Firm Web Marketing


5 Ways to Think About SEO for a Successful 2015

SEO 2015It's worth mentioning that a new business startup spawns every day. Unfortunately, around 80% startups fail in their first year, mostly because of poor marketing decisions and lack of funding.

In recent years, many businesses are turning to SEO for their marketing and to attract more customers via search engines like Google. However, leveraging SEO can seem confusing and costly to most business owners and general marketing professionals. If you're thinking of investing time, energy, and/or money in SEO, in this post, we discuss 5 ways to think about SEO for a successful 2015.

Ditch the Bureaucracy of Your Company

With SEO, you shouldn't need to submit every request through multiple players of approval. If you seek approval for every minute detail, it can negatively affect productivity. An SEO team needs to constantly alter the website and make adjustments to both technical and front-end as epcts of the website.

If every change to your SEO campaign needs to be approved by the Board of Directors and the legal team, it will completely destroy efficiency. You need to trust your SEO experts. They should be able to easily access CSS, web files, and other valuable information.

Never Keyword Stuff Your Content

This is one of the most important tips to develop a successful SEO campaign on your website. Some companies try to stuff a page with keywords. Although this method produces quick results, you may ultimately be penalized by Google. It’s important to hire a qualified and skilled PR expert or professional SEO copywriter to improve your search engine rankings. With good evergreen content, healthy, organic links can be easily be earned, which can naturally boost your search engine rankings without keyword stuffing.

Strive for a Superior User Experience

Every startup needs to be committed and dedicated to offering the best user experience on their website. Major corporations can easily build more functional websites to offer a better user experience. Startups need to focus on offering quality content, and use simplistic designs to offer a great user experience.

Although user experience doesn't sound like an element that affects SEO - it is. In addition to web design, experience, and functionality, the website’s load speed also needs to be optimized as this can also impact SEO from a technical perspective. According to some industry experts, it’s important to build a website thinking that Google does not exist. This helps you focus on just building an excellent website.

Don’t Ignore Social Media

Twitter, Instagram and Facebook can have a huge impact on SEO. A successful startup always knows that building a community of followers can help improve your brand identity in the industry. Eventually, it can improve your search engine rankings. With attention grabbing photos and posts, you can get Google’s attention, and make sure there’s more awareness about your company.

Never Take Shortcuts

In order to achieve success, and develop an effective SEO strategy, you need to understand that there’s no substitute for dedication and hardwork. There’s no need to take any shortcuts to develop a SEO strategy. It just comes down to developing good SEO-friendly website content, engage your audience, and focus on hiring a good SEO team to attract more customers.

The Internet has been constantly evolving. For many years, SEO has remained an effective and valuable tool for all kinds of businesses. Whether your company has been set up for a few months or you’re looking to set up a new business, you can’t overlook the importance of SEO.


How Law Firms Can Leverage Omni-Channel Marketing

Law Firm Omni Channel Web MarketingThe world of web marketing is undergoing a number of major and rapid changes. The legal profession is moving away from the arena of "push" based marketing and towards a more personalized form.

Unfortunately, as it pertains to multi-device, it is apparent that with omni-channel marketing consumers are slightly ahead of law firm web marketers.

What is Omni-Channel Marketing?

Omni-channel marketing refers to a significant shift where marketers are now required to provide consumers with an experience that is seamless no matter the device or channel. Consumers are now able to engage with a company via social media, a catalog, a mobile application, a website or a physical location.

Legal services can be accessed by either calling or the utilization of a web enabled device. Each component of the customer experience is to be complementary and consistent. Moreover, omni-channel marketing is the viewing of the experience through the eyes of the consumer while orchestrating across all channels seamlessly.

In the most basic sense, omni-channel is multi-channel done right. This is a form that is able to anticipate that may move to other channels as they progress to a resolution. The integration must be consistent and solely for the functional benefit of the consumer.

The following are recommendations for law firm web marketers that are seeking to implement a perspective omni-channel marketing:

Place Yourself in your Client's Shoes

It is important to review regularly your customer's experience in regards to product connection, purchasing and research. From there, you will need to test the experience by placing orders, submitting support cases, interacting with the available channels and more. If plausible, this testing should been done by testers that are both internal and external. This will allow you to thoroughly determine the answers to the following questions:

  • Did everyone have an experience that was pleasant?
  • Are any unnecessary barriers present?

Measure Everything

Due to the fact that data is everywhere, therefore making it possible to measure success in terms of the response of actual people over time. This data measurement will allow marketers to customize offers and messages in an appropriate manner according to the channel.

Segment your Audience Accordingly

You will need to gain an understanding as to what data points will be helpful and you will need to segment your audience accordingly. The use of marketing automation will allow you to capture the information needed so that you will be able to create rich profiles regarding your customers and their journeys. It will be this information that will be translated into consumer use cases that will build your buyer personas.

Develop Content that is Able to Address Behaviors and Use Cases

The use of messaging and content is a key factor here. Should a consumer engage previously with the company, you will want to consider that behavior in your marketing strategy. Even when a customer simply places an item into their cart and leaves it unpurchased, this behavior will help you to better market to the target demographic.

Don't Limit to Marketing

Listen to your customer service efforts, outreach teams, and the support team so that their data can be considered as well. The collaboration of this data will further allow for seamless integration and a truly omni-channel form of marketing.

On Preferred Channels & Devices, Listen and Respond

Given that more and more people are using multiple devices during the process of a single transaction; ensure that you will be able to respond and listen to the interactions.


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