Law Firm Web Marketing

    

7 Local SEO Insights for 2015 (Insider Insights from Google)

Local SEO GoogleSEO professionals are constantly in search of new tools, insights and methods that will assist them in their ultimate goal of improved results for clients. What if you had the opportunity to learn directly from the source? Well that day has come. Google has shared very key insights that will greatly assist local SEO professionals in their quests.

Especially since the internet is more often than not used to verify the existence of a business (essentially establishing a trust between business and customer), it is imperative that SEO marketers know that true keys to success. With the wrong amount of marketing, a word of mouth sale can result in a sale for a competitor.

According to various insightful Google professionals, there are a number of common themes that should be followed for better local SEO, and they are:

  • 1. Be Easy to Find in Multiple Ways - Although businesses can be found online, it is NOT always easy to find them. No need for your clients to miss out on business because a competitor was less taxing to search for and find. You can ensure ease via the following:
     
  • 2. Schema Markup - Schema markup is NOT a ranking system, but is has the capabilities of affecting ranking systems. Use this unique markup language to your advantage and better communicate your site's content to search engines like Google. Schema also makes is much easier for engines to index and parse content.
     
  • 3. Expand Beyond the Website - Social media pages, online reviews, blogs, local directories and more will aid in SEO results. Maile Ohye (Google Developer Tech Lead) released a set of 6 videos explaining the importance of expanding beyond a website. Ohye reminds all of the importance this places in exposure.
     
  • 4. Mobile Usability - Make sure that you can be found on mobile devices. Webmaster Trends Analyst, John Mueller, recently posted about the importance that can be offered by way of Google’s Mobile Usability Tools that are now within Google Webmaster Tools.
  • 5. Leverage RSS Feeds & XML Sitemaps - Add the URL of any new or modified sites. Also include the modifications that have been made. This will assist greatly as it pertains to search crawling.
     
  • 6. Be Useful and Not Fluffed - As with any avenue of marketing, useful information is key. All content needs to also be consistent for the user and for search engines. Filling websites, etc. with overwhelming fluff will catch the eye but loose the consumer and get lost in the abundance that is the internet. Being useful also includes being accessible via a mobile device and still offering user content.
     
  • 7. NAP Data - At the bare minimum, NAP (name, address and phone number) data should be consistent everywhere that a business can be found (social media pages, review site, local directories, etc.). This is a critical element for Google local SEO and getting business ranking hiring in the local listings. Essentially, NAP data (or "citations") are like backlinks .

Google has released special Webmaster tools for mobile accessibility due to the importance that it plays with SEO and especially in the local Traverse City SEO market where local small business thrives.

These tools allows you valuable insights for the sole purpose of enhancing the consumer’s experience while unveiling pertinent insights to you. Learn of the presence of Flash content, viewports, font styles and sizes, where clickable elements are placed and more. The utilization of this information should be standard procedure right alongside planning and standard analytics.

continue...

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