Law Firm Web Marketing

    

Best Practices of Blogging

Blogging has emerged as a full time income source many different individuals. Marketers in particular are joining the blogging endeavor, for the cost-effectiveness and ease of success offers great potential to gain exposure, generate leads, and improve revenue streams.

However, solid blogging requires a lot of effort and smart implementation to become successful. Below we outline some of the best practices of blogging:

Write With Meaning

If you want to earn leads (and money) by blogging, you should definitely be a proficient writer. When you are coming up with a blog article ideas, find something creative, interesting, and relevant to talk about. The objective is to create content that captures the interests of a target audience, and hope that your audience follows your blog for the long haul.

Market Your Blog

In order to attract readers to your blog, you will need to invest some time in marketing your work. Some of the most efficient ways to obtain a strong readership is through social mediums. Twitter is great way to expose your content to a relevant audience, and it's free. Also free are tools like Facebook, which can help you attract a more long-term following and help your blog become more viral.

Be Patience

Patience is very much needed to become a successful blogger. It is not uncommon to invest several months into your blog without seeing any true value in return. It takes some time to get noticed by people. In addition, it takes time for search engines to index and rank your blog, so it may take awhile before you start realizing search engine traffic.

Consistent Interaction

It is also key to interact with your visitors regularly. Make sure that you answer their queries in the comments section of your blog, and provide honest feedback when necessary. Interaction is also key with your social media marketing efforts - respond to Facebook comments, Tweet regularly, and post alluring incentives or comments that attract readers.

Be Humble

You need to be a humble blogger; character will help you to sustain the reputation of your blog. If you come across as courteous, creative, honest, and respectful, people will honor your blog and offer you respect (and readership) in return.

When it comes to blogging for a legal practice, these best practices are essential to be successful. They help instill a greater sense of confidence in your audience, and can turn curious readers into quality clients.

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6 Twitter Tips for Lawyers & Legal Professionals

Twitter is one of the best platforms for social and professional growth. Tweeting can help to expose legal professionals to new clients as well as fellow attorneys for networking and referring cases. It is one of the easiest and most cost-effective portals for attorneys to build their online reputation and connect with a wide and relevant audience.  

Twitter can be the ideal place to promote your practice; however, the way you use Twitter and other social networking sites can be either triumphant or disastrous. Below we have outlined some basic Twitter tips for lawyers and legal professionals. 

Tweet in Moderation

When posting tweets, it is advisable for professionals to maintain a moderate level of use (many will agree that 3-5 tweets per week is a good number.) When giving an opinion or suggestion, let it be known but do not let people judge you from what you post. Leave your followers some space to reason and some blanks to fill especially if the subject is controversial.

Attribute Any Re-tweets

Attribution shows that you understand your profession and that your care about your audience. Whether it is a quote from your favorite book, a poem or retweet, always attribute borrowed information to the source author. Twitter is very specific about retweeting, and even makes the process simpler for retweets.

Avoid Legal Jargon

Remember that not all of your followers understand legalese - or legal speak. Most of your Twitter audience are consumers sourcing for information. Use simple language to reach out to your followers.

Avoid Tweeting About Legal Cases

It is good to be professional with tweets, but avoid tweeting about an experience with a certain client. Your current and past cases should be kept offline, regardless of how valuable or grave they may be. Do not give examples with the cases you have handled, as this might turn potential clients away.

Do Not Post Offensive Tweets

When tweeting, remember that you may have followers from all walks of life. Avoid posting something that may hurt someone's feelings. Imagine yourself in the shoes of your reader, and observe your reaction. Avoid negative tweets about any group of people; and always consider all your followers as potential clients.

Tweet As Politely As Possible

Always be polite regardless of the situation. Some of your followers might attack you, but this is not reason enough to attack them back. If any of your followers has personal issues with you or your profession, respond to their tweets diplomatically. If you encounter a bully, it is better for you to make use of the unfollow button than to engage in bitter exchanges. Remember that your posts may be used against you, and so refrain from any questionable conduct.

In conclusion, remember that Twitter is a place for fun as well as a place for business. Your conduct may affect your profession in irreversible ways, if you are not keen. Be polite, but you are not obliged to follow anyone. If a person within your network becomes unbearable, do not allow them to destroy your reputation. Be of value to your followers, and then business will follow.

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7 Strategies for Local Lawyer SEO

For local legal practice, it is important that you optimize your law firm's website for greater online exposure, especially for the search engines.

Local search engine optimization (SEO) involves the optimization of a website, or a specific page, using both practice area keywords as well as geographic references.

Local Lawyer SEOThe actual optimization is ensuring the combination of geo-target (e.g. "Dallas") and practice area (e.g. "Criminal Defense") are mentioned on the page, preferably in close proximity (e.g. "Dallas Criminal Defense Lawyer").

However there's a lot more to local lawyer SEO than just keyword optimizing pages of a website. Now, with more social integration (via Google+) and other contributing factors that occur off the sites, a local SEO strategy must consider a number of different elements.

To help you better optimize your law firm's website for local SEO, below we offer seven strategies for local lawyer SEO.

1) Local Search Submissions: Google, Bing, and Yahoo! have free local business listings. All you are required to do is fill out info about your business and to then verify your listing. With Bing, you can have an aerial map that allows you to pinpoint the exact location of your business. Listing allows your business to be visible in local searches using the chosen keyword. You could also submit your site to Yelp or CitySearch. Proper categorizing is necessary for a successful listing. Some listings allow you to even list the payment method/s accepted and your email.

2) Google AdWords: Although AdWords is designed more for PPC advertisers, you can earn a lot of valuable insights with data provided by the platform. Here you can track the search queries and visitor behaviors that impact your website. As a result, you can capture a wealth of information to hone in on your local SEO efforts.

3) Reviews: You could ask for reviews from customers. Customer testimonials are important in that they help to convince skeptical clients to buy whatever you are selling. You will be surprised just how many of your current customers are willing to provide testimonials if you ask. You can also have customer reviews on some local websites like Google Local and Yelp.

4) Listing on Community Sites: You could list your website on community websites like the website of your local Chamber of Commerce. This not only helps you list your website locally, but it also helps you get links from a credible website. Link building is one of the most effective White Hat SEO techniques. Another option is listing with your trade organization, preferably a local organization or the local branch of the organization. Yet another option is listing on a local business directory.

5) Localize Keywords: Use localized keywords that are bit variant from the norm. As an example, include such keywords like "NYC," in addition to "New York." You'd be surprised at how many people use modified geo-local references in their search queries.

6) Focus on the Competition: Work on your keywords by using keyword research tools to come up with the most effective ones and do research on what successful competitors are doing so that you can borrow from their strategies.

7) Twitter: Using Twitter for your lawyer SEO increases the chances of your business, brand, or a particular product going viral. Creating a Twitter account is easy and free. Make regular updates and attract as many followers as possible. Offer meaningful information on your updates.

To learn more about local SEO for your law firm, check out this local SEO guide with great insights for all types of campaigns.

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9 Creative Social Media Marketing Tips for Your Law Firm

At the Law Firm Web Marketing blog, we have compiled some of the most powerful social media marketing tips for your law firm. We hope some of these tips will inspire to be a better social marketer.

* Create a dedicated group on Facebook to keep in touch with colleagues and prospects that you met at past meetings and conferences. These social groups are a great way to great a meaningful community for collaboration, but more importantly, law firm branding.

* Measure the ROI of social media by using performance software. You may make comparisons regarding traffic quality brought to your website from social platforms, and guage which are most effective.

* Your social media strategy needs to answer a few easy questions: Who is your law firm's target audience? What do they expect from your firm on these social media platforms? How is the firm's social media marketing strategy going to evolve?

* You have a blog for your law firm and use the great content of your blog as promotional tool via social media. This is called content marketing, and it's a highly powerful way to gain more clients and quality relationships with other law firms.

* The social medium is not the purpose of you strategy, but rather your message is the purpose. Therefore, keep in mind that Facebook, Google Plus, and Twitter are to be used as a tool for delivering your message and not the strategy.

* Create blog content for your target visitors rather than for your law firm's brand (or SEO efforts.) This is very common with startup law firm. They often blog about entrepreneurship, marketing, and other topics that are not of interest to their target audience.

* If you intend to use the social media for customer service, try to picture your working hours on Twitter in terms of the working hours you have for your own support team.

* Consider social media marketing as storytelling and image your clients as the characters of the story. Try to imagine what can motivate them and the patterns they portray. Let their wants, actions and needs drive your story.

* Hashtag-stuffing tweets will not work to drive you more traffic. Research has revealed that Tweets having over three hashtags have received fewer click-throughs compared to those with no hashtags.

There's obviously more to social media marketing than these tips. However these tips are often valuable for law firm web marketers. To learn more quality tips about social media marketing, visit this page about social marketing insights and services.

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How to Leverage Blogging to Build Your Social Community

Blogging for SocialIf you are starting a social media marketing (SMM) campaign, you need to know how blogging plays an important role in the success of this campaign. Through blogging, you can improve SMM in a number of ways. Learn how you can use your blog to enhance the social media marketing efforts of your law firm.

Update links to your blog posts on social media pages

When you decide to place a link on either your Facebook wall or Twitter profile, make sure that it doesn’t sound as if your overly trying to promote your brand. Your friends or followers should never feel like you are trying to turn your profile or page into a sales and marketing arena. Placing the links will drive traffic to your blog and present you as an authority site since you are giving them knowledge.

When you are posting your links, you need to find better ways to ensure your blog content reaches out to a larger audience. First, make sure that you share your content when a majority of your audience is online. You can also add a photo beside the link to your blog. Photo posts usually receive higher engagements than simple links. Try and mention a few key influencers (authoritative people) or products, which you have included in your blog on your update. You can tag them on Facebook or use the @username on Twitter. When you do this, these people are also likely to share your blog content with their friends and followers on social media. This potentially enhances your business exposure.

Encourage your visitors to share content on your behalf

You can do different things to encourage others to share your content. For a start, make sure there are social sharing buttons conspicuously placed at the top or bottom of your blog. Additionally, you can encourage your visitors to share your blog content by using a simple call to action in all of your posts. Simply request them to share this information after reading.

Grow the number of followers and fans you have on social networks through your blog content

When you manage to get a good network of people who are interested in your blog content then you will be able to enhance your business through the loyal fans. There are different ways in which you can attract these relevant and targeted fans and followers through blogging. First, make sure you always add a call to action at the end of your post that encourages people to join or add you on their preferred social media network. Additionally, make follow buttons accessible on your blog so that people can easily follow you on social media networks.

Send advertising links to your blog content

When you do this, you increase the likelihood of getting more fans or followers. Make sure the ad is well created with a strong title, description and a captivating image. Make sure the blog post has a call to action at the end that is related to the legal services your firm has to offer. This way, your ads have a higher chance of generating more leads and quality cases.

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How Law Firms Can Leverage Social Media Marketing

Law Firms Social Media MarketingMany legal professionals have yet to leverage the full potential of online social media sites. Social networking sites, like Facebook, Twitter, and Google+, have become such powerful marketing tools that they offer as much opportunity as search marketing and other advertising mediums.

This makes it essential for law firms and legal professionals alike to learn how to take advantage of these online social platforms. In this article, we share some insightful tips on how law firms can leverage social media marketing. As a result, a firm can grow its audience, position its brand, and earn quality cases.

To leverage social media it is important to identify the target audience. On the Internet, receiving targeted traffic is the most important thing. Networking sites provide lots of tool to make this possible. A lawyer wanting to target only clients from the local area can do so easily using the tools provided by some social media sites, particularly Facebook.

It means that posts (promoted posts,) and ads can be restricted only to people who are from the local area. There are other tools as well that can be used to target people of particular demographics. The audience selection can be narrowed according to location, age, gender, profession and interest of individuals.

If required, a professional designer should be utilized to design the social media page's graphics. Other than effective presentation, it is also important to keep the page's content easy to navigation and clear. Online users lack patience and do not want to waste time searching a site for the information they need.

Social media sites should not be used solely as advertisement mediums only. It is more of an interactive medium that requires regular interaction with visitors and clients. Lawyers trying to engage with present and prospective clients must provide valuable information at regular intervals to their online visitors. This can be done by regularly posting information that people find useful and educative.

A regular interaction ensures the brand recall value remains high and a person who has been kept in the loop knows whom to contact when the time comes to seek legal services. It is not necessary to provide legal consultation to prospective clients free of cost; they can be simply informed that their problem is solvable and they need to contact immediately for proper professional consultation.

Legal professionals can also post something that is not related to their main service area. For example, posts related to a local seminar on the related subject, opinion about changes in a law, and even photos of an office party are something that can be used with great effect to keep people informed and engaged.

Social media sites are mainly about sharing so any post that excites people and motivates them to share the content with their friends and followers is good for business. Building brand awareness through networking sites is an excellent way to increase site traffic, build a long-term relationship with clients, and generate more leads.

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Integrating Social Media with your Content Marketing Strategy

Content Social MarketingSocial media is undoubtedly one of the most effective advertising platforms. With most people spending a better part of their day time in the social platform, many content marketers are taking advantage of this situation to share consistent and valuable information to potential customers.

This "advertising strategy" is not about selling alone, but establishing a rapport with prospects and other clients with an intention of motivating business and devotion from clients.

The truth need be told: the creativity and effort applied by content marketers is tremendous.

Coming up with various formats of presenting information like videos, whitepapers, e-books and info graphics is not a walk in the park. More to this are the essential steps to this marketing strategy, that is, writing, then designing and finally distribution. In addition, the stiff competition posed by other content sources such that each content source requires a great deal of effort to succeed.

What then are the strategies to an effective content source? One that is available to all potential customers and yields results? Bearing in mind that the content marketplace is very competitive therefore depending on platforms like search and social media is simply insufficient. A case study for instance showed that in 2012, tweets had on average a lifespan of 18 minutes, whereas a face book post will get half of its reach within 30 minutes of being published. Search engines also prove futile since they are complicated in terms of navigation and updating of algorithms.

Owing to such challenges, content marketers therefore need to embrace advertising as the ultimate technique.

How does one create a continuous stream of visibility?

The nature of content marketing is that it is gradual and it develops with time. One with a greater number of blog posts will have a greater chance of sharing these posts on social media, and in turn these posts can be shared by others as well (acting like a pyramid scheme). E-books and whitepapers that can be easily downloaded, can be advertised along with these posts thus allowing the marketers to acquire the prospect's email address and furtherance them. Good and high-quality content gets links to other web pages, increasing the number of people that view the content.

Advertising serves as a link, and can be used to join two unrelated ecosystems for a common motive. Prospects using these networks are guided towards satisfaction, through these advertising media. To achieve this flow of advertising and realize the benefits of content marketing:

  • Create useful and important content like eBooks, blog spots or guides.
  • Enable sharing of this content on social platforms like Facebook or twitter.
  • Ascertain which is most prevalent content by referring to network activities like 'shares' , 'likes' and 'retweets.'
  • Advertise the most popular content using ad units e.g. Twitter promoted tweets, LinkedIn sponsored Updates and Facebook promoted posts.
  • Make acquaintance with new persons who look at the content that you have advertised.

This flow in social media marketing and advertising yields maximum results from the content marketed by popularizing website content that is valuable to your audience.

Advertisements that are published on newsfeed of social platforms like Facebook and LinkedIn are highly effective since they capture the audience's attention.

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3 Ways in Which Social Media is Influencing Your SEO Strategy

Social Media SearchCounter to what some skeptics believe, SEO is not obsolete and will never be phased out. The theory that social media marketing might someday totally replace SEO is impossible. What's evident though is how social media has and will continue to have a huge impact on SEO and search engine rankings.

The three most important search engines – Google, Yahoo, and Bing - are all taking signals from social media sites and have considered these signals to be big factors in improving a blog post or website's rankings. Let's take a look at the several ways on how social media influences your SEO strategy.

Social Media are Also Small Search Engines

Just consider how many are currently active in the different social media sites such as Facebook, Twitter, Google+, Pinterest and LinkedIn. These active users are using social media as a search engine too. Remember, if someone wants to check out a particular product or service, that person only has to dig up the desired information in their social media's built-in search engines.

This is why businesses, especially online marketers must have a good presence in the top social media sites, especially on the ones mentioned earlier. You have to make sure that your social media account will be visually appealing with meaningful content that encourages interaction among those who frequent your account.

How Social Media Influence Can Improve Your Brand (and Site) Authority

Being a credible source of information online is highly important. Google will make sure that your blog posts and website as a whole will receive better rankings the moment more people link back to you. At present, social media linking improves your online network, making it larger.

There are other factors such as reach, relevance and resonance that are related to determining your credibility. Your social media shares and back linking will improve the factors stated above. Therefore, you must be capable of creating content that is not only relevant, but also engaging enough for people to share in their social media accounts.

How Being on Google+ Improves Your Authorship

Without a doubt, the Google search is influenced by user activity on Google+. Also, ever since Google+ has been launched, the Google search engines have been more integrated with the features and the social sharing that happens in the fast growing site. One unique feature that Google+ has allows all online authors to associate their content to their Google+ profile.

This definitely has a good effect on the Google search engine results, and can be leveraged for SEO. This is quite important in building your credibility as an online author because trust is built. You are also already being recognized by the Google Search Engine itself. Also, your search visibility on Yahoo and Bing can continue to improve.

The author tag by Google+ also ensure that whenever you write original content, it will remain yours to claim. This is because whenever your content is syndicated by others, it will always be directly associated to you. Therefore, duplicated and copyright violation issues will be diminished.

In conclusion, social media should be tapped for you to have a better SEO strategy. The creation of quality content is highly valuable, and so is getting natural backlinks from the social media users. The more tweets, "likes" and shares you get from the Social Media Sites, the better your search engine rank will be. For those who have businesses, be it a traditional or online business, you should have a more in-depth study on how social media marketing can help you reach your potential and targeted customers.

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The Role of Social Signals on Search Rankings: Myth or Fact?

Social Signals Search RankingsIn 2014, the head of Google Web spam Matt Cutts (now retired), came out clearly to tackle the argument of whether or not social signals affected Google ranking. Although he had strong points and facts to support his statements, it appeared there were still some inconsistency with what he said back then.

Cutts' Initial Statement on SEO & Social Signals

He said that social media sites like Facebook and Twitter were treated equally like any other webpage on the internet. So if anything occurred in any of those pages and their algorithm was able to crawl those sites, it would return those results on Google.

However, he also added that if a specific social media page had social signals such as a huge number of followers, likes and many others, their algorithm didn't have a signal that would allow that page to rank on Google. In other words, he was saying that Google's algorithm doesn't consider these signals when ranking a webpage.

The Observation from a SEO's Perspective

Some time back, Moz began ranking for articles titled "The Beginner's guide to SEO...". This happened nearly the same time Smashing magazine tweeting on the same topic. There are also reports that a SEO company called Shrushti moved from page 400 to the 1st page of Google because they had some really nice social signals, i.e. +1's, shares, pins and so forth.

How This Correlates With What Cutts Stated in 2014

Google's algorithm changes frequently, so we can't rely on what he said a few months ago. But generally, it's safe to make assumptions based on what we've observed during this period (not unless he's able to disapprove it in another video this year).

The things that Google is interested in:

1. Tweets and re-tweets a site has

2. The authority of that tweet or the person tweeting

3. The number of likes and shares on Facebook

4. The number of +1 a post has

Case Study

Moz published an article entitled "The Beginner's guide to SEO". Then another site called Smashing Magazine tweeted it out to its massive social media following.

After a short while, the page ranked in Google for the keywords "The Beginner's Guide", and this was followed by massive traffic back to the site. The moral of this action was that tweets from power users had the ability to influence short term ranking for chosen keywords.

Experimenting with Social Signals

An experiment was conducted with 6 similar sites in the U.S. The sites were basically on the same niche, so they shared the same audience. The results were attributed to social shares that those sites received. Here are the stats.

  • One of the sites received 300+ Google followers and their ranking shot by 9.44%.
  • Another site received 50% Facebook likes and 70% Facebook shares and their ranking shot by 6.9%
  • Lastly, one site received 50 tweets and their ranking went upwards by 2.88%

Conclusion

As you can see, this is quite contrary to what Matt Cutts had said back then. These observations are solid evidence that indeed social signals have a way of impacting Google's ranking. So what do we believe at this point? It is only a matter of time before the truth comes out. In the mean time, keep focusing on meeting all aspects of a solid SEO checklist and ensure your social presence is strong and legit.

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A New Perspective Toward Lawyer SEO & Web Marketing

New DirectionAnyone law firm that uses SEO to promote their legal services is well aware of the potential SEO has at generating new clients and cases. However, with most lawyer SEO strategies becoming run-of-the-mill approaches that produce marginal returns, it's important to adapt to other more comprehensive strategies and programs, namely, WPO or web presence optimization.

What most law firms really need to focus on is a more holistic approach to Internet marketing the combines different, non-SEO specific ways of approaching marketing through the web. And this is exactly what web presence optimization sets out achieve.

Embracing Web Presence Optimization (WPO)

Web presence optimization is part art and part science. Law firms want to find the best method to promote their product or services. Business want their company to be discussed, talked about and sought when looking for whatever it is they promote.

As with most things, there is no one magic pill to solve this dilemma. WPO requires a combination of strategies, usually including SEO but not always or not always relying exclusively on SEO, to get their brand talked about and consumers to buy it.

Establishing a Credible Web Presence Via Content Marketing

Content marketing is one strategy that should be part of any web presence optimization plan. Over 85% of major brands, according to most estimates, use content marketing. Content marketing is education. A law firm should educate target clients, not only about their primary legal services, but also about various areas of law to keep them informed.

Content topics like tips, hints, and "how-tos" are all part of content marketing schemes. The company can use blogs, YouTube, white papers, or postings on websites to engage in content marketing. This is the backbone of web presence optimization via content marketing.

Content marketing is even more important for small business that cannot invest millions in marketing efforts. It is a perfect way for a small company to help create brand awareness and push potential clients toward their product or service.

As the essence to web presence optimization, content marketing is meant to build trust in what you do and your particular niche. You want to create a buzz and get family, and friends to share the information about the business with others. For more content marketing ideas for a web presence optimization strategy, visit WebPresenceGroup.net.

Building an Audience Through Social Media Marketing

Social media marketing or SMM is the combination of ways a company targets social media networks. The purpose is to promote your brand and get others to help you develop it through social interaction.

This means creating a presence on Facebook, Twitter, and other social media platforms. The company tries to get the public involved in surveys, contests or anything to promote interaction involving the product or service. It is targeted interaction that many believe is a particularly effective way to market on the Internet.

When it comes to web presence optimization and building your rapport, there are many ways to grow you social media presence. Whether you do it organically through brilliant content and outreach, or by utilizing advertising on Facebook and Twitter, devise a strategy that makes the most sense with your law firm's goals and resources.

Staying Connected & Keeping Engaged With Your Audience

Email is probably one of the most attractive and inexpensive ways to promote your brand and market through the internet. Before the advent of SEO, email marketing was a favorite for many law firms new to web marketing.

Email has an advantage in that it is more direct and personal. If you can send an email directly to a person, it gives a more personable feel toward whatever you are attempting to sell or market. Spamming developed as the steroid version of email marketing and has given it a bad name. It is still, however, one of the most useful forms of internet marketing.

The fusion of these and other Internet marketing strategies, along with SEO, is the real meaning of effective web presence optimization. A more holistic approach, rather using only one or two of these methods, is the most efficient way to achieve brand recognition and ultimately increase sales.

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