Law Firm Web Marketing

    

How Networking Can Empower Your Law Firm SEO Strategy

SEO Company StrategySEO is a very essential part of your law firm web marketing strategy. Improving your keyword rankings through SEO can stem from a well-integrated social media marketing strategy. However, let's think about your social media and networking in a different manner.

Off-line networking, an essential activity for lawyers, can be a great platform to make SEO-valued connections. Here are some of the steps to take during your networking visits to gather SEO ranking.

Invite Guest Bloggers with Specific Legal Expertise

Sometimes in your networks, there will be that one guys who seems to have a wide knowledge on various law topics. You can us such chances to invite them to write as 'guests' on your law firms' blog. Such advances will go a long way in ensuring that your site has quality content as well as quality shares and comments. Usually guest bloggers have their own following of regular readers and those readers will follow them even to their posts on your blog.

Write About Legal Conferences & Meetings

The best way to have your peers visit your site regularly is to ensure you write about the event. Post funny pictures and videos of the event to drive more traffic to your website. Most of your colleagues will be too busy with their daily jobs and will probably forget about events. Your site could be a good reference for you and your network of lawyers.

Gather Social Signals from Colleagues

Social signals are likes, comments, shares, tweets or anything related to appreciation of material on your webpage. Google has developed ways of using social signals to increase SEO ranking. Web pages with quality comments, likes, tweets and such are more likely to acquire a top Google ranking than those without. You should be able to convince as many of your colleagues to read your website (or blog) and leave comments or likes

Never Compromise on Content Quality

Once you gather traffic to your website ensure you never compromise on quality. No one wants to share poorly written content or even leave a comment. For you to get quality backlinks to your site (or blog) you have to give your audience quality content. Google ranks also have a way filtering poor content from the initial SERP.

When it comes to creating a cohesive SEO strategy, networking can be a fantastic way to leverage the aid of other proficient attorneys. In essence, why create enemies with your SEO efforts when you can build friends?

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5 Tips to Help Lawyers & Law Firms Get Quality Cases via LinkedIn

LinkedINThe entry of social networking sites has greatly impacted the way lawyers and law firms tailor their marketing strategies. Almost everyone has an account on Facebook and Twitter, two of the world’s top hubs where people converge, communicate, and socialize through online mediums. And in terms of business and professional life, almost every individual is connected via LinkedIn.

Many online marketing specialists leverage the potential of LinkedIn to inbound high quality traffic and legal cases, and in many different ways. Whether via search, referrals, or content marketing, LinkedIn offers a high level of potential to inbound quality traffic for lawyers and law firms.

Below we highlight 5 essential tips in which lawyers and law firms alike should consider to maximize their marketing potential via LinkedIn.

1. Profile Completeness

Many underestimate the power of a complete, duly filled out profile. Whether is an individual profile or a business profile, people, particularly professionals, will read throughout your wall and see whether you are significant or not to their purpose. Having the necessary information placed in your profile allow LinkedIn users to get a clearer picture of you and your business and help them decide whether you can or not provide them with solutions or not.

2. Grow "First Degree" Connections

Lilach Bullock, a social networking pioneer currently writing for the Social Media Traffic Generation, says that first degree connections can help you build a good reputation online. They are the ones who help you get your name out there, mainly because they can read your profile and see your status, which bring us to number…

3. Update Your Status Regularly

Whether you are having a sale, launch a new product, or release information, make sure that you announce it on your LinkedIn profile page. Also include in your status your CTAs (call to action) as this can really help drive traffic from LinkedIn to your site.

4. Create/Join a Business and Legal Groups

Gather your peers and even your competitors and form a group. Having your own legal community will allow you to interact with other legal professionals, learn trends and trade secrets, and ultimately generate traffic from and for each other. The trick here is maintaining the group and keeping it going despite time constraints.

5. Include Portfolios & Quality Content in Your Profile

LinkedIn is a network created by and for professionals. Therefore, people who look into your profile would like to see what you can provide. Having a sample of your expertise or portfolio of your previous works, products, and services will provide people a preview of what you can offer them.

Regardless of whether you (or your firm) practices business law or personal injury law, LinkedIn can help you establish a sound reputation and maximize your law firm marketing potential to earn quality cases.

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Big-Picture SEO: Building Brands & Cultivating Audiences

Digital marketing and SEO have become a major part of the law firm web marketing world in the past ten years. Despite this, the fundamentals of branding are still vital for law firms to thrive on the web.

Branding gives support to online marketing efforts. Brand names boost online marketing by driving direct marketing, it is included directly in the algorithm by Google and draws links better than non-branded content. This is mainly achieved by keeping ones branding efforts consistent and up to date.

Bulding a Brand Leads to Generating Traffic

Building ones brand leads to the second largest traffic driver that is direct traffic. Many users come to ones website via social media channels, or through other websites that one has linked to one’s site.

There are those who type in the actual URL of one’s website. When business owners add directory listings, blog posts and social content to their brand identity and values they help suffers remember their name and this boosts direct traffic.

For instance when one is scrolling through their Facebook page and see a product that they may need some day for five to six times then the product stands a chance of being memorable. Most probably when one will need the product they will type in the name of the product in Google search. At times one will type in the first few letter of the product or the URL and Google will direct you to the website.

According to David Ogilvy, a brand is the intangible sum of a products attribute. The attributes have to be unique to attract the desired consumer market. Every consumer has what they value. There are those that value price over quality while other value quality over price. Companies that have a brand name enjoy direct hits from consumer searches in the internet.

Cultivating an Audience

Consumers understand a brand through its consistent messaging while Google work with its algorithm to understand what a brand offers and to whom. When people search for a certain term it attracts the search engines attention. The “follow” links that appear give a strong indication of authority in Google searches.

Online and offline marketing can work hand in hand to build a brand and traffic. Commercials, trade shows and sponsorship are an offline way of branding efforts. Online mentions of a company such as through social media drive people visit the site.

Where SEO Meets Branding

A website that has clear and meaningful branding and good SEO practices will do best than one that does not have these characteristics. Google gives more link juice to companies that have invested in their branding. Acquiring links is a rigorous exercise that takes up time and money. It also requires creativity to earn an authentic link for one’s page.

A study has shown that one looking for a good link one needs to choose companies with a recognizable brand name that is recognizable. Branding is simply building a business identity. It is a way of defining ones business to the internal and external audiences. When building a business brand ensure you know what your purpose of the business. Web marketing helps to better ones online brand presence this is by understanding what sets your brand aside.

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