Law Firm Web Marketing

    

How to Hire a Solid SEO Provider (Insights from Google)

So your company is doing well and now you want to hire an SEO provider? This is a major decision and your future investment depends on how well you can make this choice. This is because many SEO providers make vague claims about what they can do, while never providing results.


Ecommer SEO Service Provider

However, SEO providers that can show their results with proven track record and dates, usually are the ones you should trust, but usually charge heaps of money.

According to Google, here are a few things you should pay attention to before hiring. Check if SEO providers have such services:

  • Analyze your site's content structure
  • Study content development procedures
  • Learn about website development technicalities like JavaScript use, error pages, redirects, hosting, and others for example
  • Learn how online business development campaigns are managed
  • Learn how to perform keyword research
  • Undergo SEO training
  • Know what geographic market specificities mean

Google does not charge to display your website in its search results. That is different than paid advertisement on Google's Adwords. There you pay for your site to appear in Google's Ads and in their partners network.

Questions to Ask Prospective SEO Providers

Before you hire an SEO provider you should gauge their skills, tactics and expertise by asking them a few questions to know their consultancy level. You should do this with many SEO providers so that you can learn how the top ones answer your questions, and what you can expect as you proceed to make such types of meetings. Questions include:

  • Do you provide cases studies or success stories of your previous work?
  • Do you offer initial SEO site auditing prior to any formal program
  • Is your work compliant with Google's Webmaster Guidelines?
  • Do you have consultancy services to complement your online search and marketing services business?
  • How long have you been in the industry?
  • What's your experience with providing local SEO in specific countries/cities?
  • What are your main SEO strategies and techniques?
  • What's your experience in this industry?
  • How long has your company been operating?
  • How can I know the progress my marketing campaign is having with you? What are the communication means you use, and how do you make reports, and show me progress statistics?

Research The Industry

Use Google in order to find the best SEO companies in your market. It's best that you act locally so that you can make office visits, and speak in person with your SEO agents, among many other benefits.

If choosing an SEO provider that's far away from your location, however, you should choose reputable companies with established businesses, that have many genuine reviews from previous customers.

Linking To An SEO Shouldn't Be Required

Many SEO providers have the habit of requesting a link back to their site. This not only goes against Google's Webmaster Guidelines, but it is a way of reducing your site's link popularity rate. So it would be the same as paying to build your own service provider's website.

These are among the main pointers that Google has to help you hire the best SEO company you can. Also, if by any chance you have been deceived by an SEO service provider, you can report unfair business practices to www.ftc.gov. If the company is located outside the US you can report them to www.econsumer.gov. Doing this ensures that only the legit SEO providers remain in the market. Also check out Google's article on do you need SEO? at the Google Webmasters Blog.

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