Law Firm Web Marketing

    

Technical SEO Tips to Help Your Site Rank Higher & Faster

Technical SEOWhen people talk about SEO, most think of keyword research, content optimization, and building links. While these aspects are indeed important for SEO, many people often neglect the technical side of the SEO equation.

Technical SEO is a huge aspect of the equation, entailing complex and code-heavy processes that are invisible to users. While technical SEO focuses on the site’s HTML structure and mark-up, these components can impact a site’s performance in more ways the one.

In a nut shell, technical SEO focuses on a site’s internal construct and addresses its fluidity of search engine crawling and indexing. A site that has employed excellent technical SEO techniques is more easily indexed by search engines and are easily located by users, which adds to its user-friendliness and positive user experience.

The following are technical SEO tips that you might want to consider when optimizing your site.

Fix HTML Errors

Locate and repair HTML errors and other issues. HTML errors can be nuisance especially to both site owners and users. Common HTML issues such as crawl errors, like DNS lookup errors and 404 pages can hamper user experience and impede the performance of your site. These errors can lead to loss of users, mainly because they will quickly look for other alternatives and sources.

Optimize & Integrate Sitemaps

Sitemaps are basically your site’s visible index to all your site’s pages. There are two types of sitemaps: HTML and XML. HTML sitemaps are basically food to search engine crawlers and spiders. If your product, service, or content is not indexed in your HTML sitemap, search engine crawlers will have trouble locating your content and have it indexed in its database.

XML sitemaps are specifically designed for Google Webmaster Tools. But essentially they function like HTML sitemaps - they help search engines to find your site’s content and have it indexed.

Ensure All Content is Unique (Espeically Meta Data)

Make sure your meta data is unique. Duplicate meta tags (page titles and meta descriptions) can spell bad things for your site and its performance if you can’t locate them and fix them quickly. Meta tags that contain similar words and descriptions will confuse crawlers and may lead to mis-indexing of pages.

Use Canonical Tags Where Appropriate

There are certain sites, particularly large e-commerce sites, have multiple sites that contain same content. Canonical tags help search engine spiders to find the most meaningful site or URL. This will make sure that spiders index the right page over other pages with similar content.

Similar to canonical tags, another very important technical SEO integration you'll want to use when marking-up your site's content is Schema.org. Here you can better define what exactly your content is for search engines. Schema.org lays everything out on the table, and it's a great resource to learn and implement new tags as you go.

Keyword Optimize URLs

When your URLs, basically the words bunched together in the webpage’s address bar, are not optimize, the chances of the search engine spider finding it is close to minimal. It is just wrong when your URL says something about real estate when your content tackles on dental technicians.

Whether for enterprise-level SEO or local SEO, technical SEO can have a profound impact on rankings. There is a variety of technical SEO tips out there that are not mentioned in this article. Do your research and experiment with various ideas. There's always new and emerging strategies being brought up in forums and discussion sites.

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SEO-friendly Web Design: Best Practices of Technical SEO

SEO Web DesignWeb design and development can be very closely entwined with SEO. However, it's unfortunate that this often synergistic combination is often segregated and overlooked.

In essence, SEO-friendly web design means designing the site in a way that search engines can easily interpret content, as well as crawl and index the site (from a technical standpoint.)

In addition to having a well-brand and functional web design, the primary goal of many businesses and law firms is to get their site ranked in search engines like Google. This results in targeted traffic and an opportunity to expand their reach online and get more sales. By having a website developed and designed using SEO-friendly practices, you'll have a much better chance at being successful with your marketing efforts.

Below, we share some of the best practices of technical SEO when it comes to SEO-friendly web design.

Easy Access to Editing Meta Data

Every page on a website has a Meta title, description, and tags. Editing these HTML attributes can be difficult with some websites. An SEO-friendly web design company provides you with easy access to editing this data.

When it comes to SEO and keyword optimization, the title, description and tags should include your target keywords for that page of the website. More thorough web design companies may even research your target keywords and write out these fields for you. This can save you a great deal of work and it's something to consider.

Find Alternatives to Flash Media

Flash media isn't the greatest thing to use in a web design, as search engine spiders cannot crawl this content. Additionally, many devices do not support Flash and if a visitors accesses your site from a mobile phone, tablet, or computer that doesn't support Flash, they won't be able to see anything. It's better to just avoid the use of Flash on your company's web design, especially since it provides no SEO benefit to use Flash on a website.

Optimize Images & Media for Faster Load Speeds

Any images or media on the page should be optimized and cached if possible. This will create faster load speeds for the website, which is an important aspect of SEO-friendly web design. The faster your website loads, the more likely search engines are to allow your site to be placed among the top results.

Slow websites obviously are less preferred as it will be irritating to their users to try and access a slow website. Optimizing images and media can be easily done with plugins that you download and install on the website.

Clean Code That's HTML5 Compliant

Clean code that's simplistic, HTML5 compliant and error free is important to SEO. Web design and development best practices are based on the fact that the less code you have, the easier search engine spiders will be able to crawl your website and find your content.

Search engine spiders can also detect errors in code and whether or not its up to current standards. Although there is still debate over whether Google takes these factors into great consideration with their algorithm, the opportunity for them to do so is there.

There are a lot of back-end HTML elements that are important to SEO. Web design companies are very aware of this and SEO-friendly web design has become a popular request among clients. If you're curious what types of things are actively done to make a new development project SEO-friendly, what you'll find above are the most common.

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Improve Your Law Firm SEO with LocalBusiness Schema Markup

Web Design SEOLaw firms are typically local businesses, and as such, local SEO is primary endeavor for most law firm marketing teams. In a competitive local SEO space, law firms need every advantage they can get when optimizing their website. Marking-up pages of the website using Schema is one advantage that not all SEO-inclined law firms are leveraging.

Schema.org is a resource designed for webmasters and web marketers alike that contains HTML tags that can integrated in a page's content. These Schema markup tags make use of specific "microdata" which better defines the content of the page. In other words, Schema enables webmasters to better communicate what the content of a page is about to search engines.

From an SEO standpoint, certain tags can be used to define a business' name, address, phone, description, hours of operation, images, etc. So when Schema is properly integrated on a law firm's website, search engines like Google can better interpret the website and rank it accordingly (often times better than websites without Schema.)

LocalBusiness Schema for Law Firm SEO

There are many different forms or categories of Schema that may apply to a law firm, such as "Organization" or "Brand." However, in most cases of law firm SEO, we'll focus primarily on LocalBusiness Schema.

With LocalBusiness Schema, a law firm can tell Google specifically everything it needs to know to better understand the website and it's intention. For SEO, the most important tags or attributes to consider implementing include:

  • Business name
  • Address or location
  • Phone number
  • Hours of operation
  • Brand (associated with the location)

But that's just the tip of the iceberg. A law firm can leverage Schema when marking-up text (H1's, important descriptions mentioned in text [that might be keyword relevant], etc.)

Implementing Schema for Law firms

In order to implement Schema markup, your law firm needs to leverage some degree of HTML/technical capacity. Depending on the nature of how a firm manages the website content, in short, you need to implement code in the backend of the website.

If you're working with a SEO-friendly web designer or website developer, most of these tasks will be basic tasks for this individual (and highly suggested) as much of the implementation will be hardcoded and easily dropped in the proper places.

If you managed your website's content using a CMS (content management system), then you may run into some limitations. Fortunately, Wordpress offers a wide range of plug-ins that can be used specifically for Schema markup. This can make the job extremely easy and convenient, even for individuals with little to no HTML knowledge.

Not only can Schema significant boost the value, authority, and overall keyword rankings of a website, but it can improve the overall law firm SEO Traverse City efforts in more ways than one. Many SEO's have noted attaining better rankings in Google local search, as well as organic. Additionally, the integration of Schema can help generate eye-grabbing rich snippets in Google's search results. This not only leads to expanded real estate on Google's search results, but also greater click-throughs and overall traffic.

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5 Ways to Think About SEO for a Successful 2015

SEO 2015It's worth mentioning that a new business startup spawns every day. Unfortunately, around 80% startups fail in their first year, mostly because of poor marketing decisions and lack of funding.

In recent years, many businesses are turning to SEO for their marketing and to attract more customers via search engines like Google. However, leveraging SEO can seem confusing and costly to most business owners and general marketing professionals. If you're thinking of investing time, energy, and/or money in SEO, in this post, we discuss 5 ways to think about SEO for a successful 2015.

Ditch the Bureaucracy of Your Company

With SEO, you shouldn't need to submit every request through multiple players of approval. If you seek approval for every minute detail, it can negatively affect productivity. An SEO team needs to constantly alter the website and make adjustments to both technical and front-end as epcts of the website.

If every change to your SEO campaign needs to be approved by the Board of Directors and the legal team, it will completely destroy efficiency. You need to trust your SEO experts. They should be able to easily access CSS, web files, and other valuable information.

Never Keyword Stuff Your Content

This is one of the most important tips to develop a successful SEO campaign on your website. Some companies try to stuff a page with keywords. Although this method produces quick results, you may ultimately be penalized by Google. It’s important to hire a qualified and skilled PR expert or professional SEO copywriter to improve your search engine rankings. With good evergreen content, healthy, organic links can be easily be earned, which can naturally boost your search engine rankings without keyword stuffing.

Strive for a Superior User Experience

Every startup needs to be committed and dedicated to offering the best user experience on their website. Major corporations can easily build more functional websites to offer a better user experience. Startups need to focus on offering quality content, and use simplistic designs to offer a great user experience.

Although user experience doesn't sound like an element that affects SEO - it is. In addition to web design, experience, and functionality, the website’s load speed also needs to be optimized as this can also impact SEO from a technical perspective. According to some industry experts, it’s important to build a website thinking that Google does not exist. This helps you focus on just building an excellent website.

Don’t Ignore Social Media

Twitter, Instagram and Facebook can have a huge impact on SEO. A successful startup always knows that building a community of followers can help improve your brand identity in the industry. Eventually, it can improve your search engine rankings. With attention grabbing photos and posts, you can get Google’s attention, and make sure there’s more awareness about your company.

Never Take Shortcuts

In order to achieve success, and develop an effective SEO strategy, you need to understand that there’s no substitute for dedication and hardwork. There’s no need to take any shortcuts to develop a SEO strategy. It just comes down to developing good SEO-friendly website content, engage your audience, and focus on hiring a good SEO team to attract more customers.

The Internet has been constantly evolving. For many years, SEO has remained an effective and valuable tool for all kinds of businesses. Whether your company has been set up for a few months or you’re looking to set up a new business, you can’t overlook the importance of SEO.

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5 Pillars for Your Plastic Surgeon SEO Strategy

Surgeon SEO StrategyFor those in the medical profession, there is a great deal of competition in SEO - namely for surgeons. For this reason, it is important to properly market yourself as a leader, in order to ensure patients choose your surgery practice, rather than competitors. This requires a cohesive plastic surgeon SEO strategy that leverages the proper channels and resources.

When building your site, working with a specialized surgeon SEO team is a great way to optimize your site, and gain the trust of patients. These are five factors to consider in developing your surgeon SEO strategy.

Website optimization

This is pretty much the process of building a website, to become a leader in search engine rankings. This is the first thing that has to be done, if you are serious about your business, and drawing in an audience. Keywords, titles, images, and overall design are all relevant to ranking. It is important to ensure the site is properly optimized, so as to rank in the top 10 to 20 positions, otherwise you are going to struggle as an online presence.

Content development

This process includes the research, writing, gathering, organizing, and editing, of information that will be placed on the site. Once the site is properly optimized, for your niche (surgery), it must then have the proper content developed. Prose, inclusion of graphics and images, records, patient data, and other information, is all relevant to the surgical field. It is important to conduct proper research, so as to include all relevant content, and deliver on a site that has been specifically modified to fit a niche.

Surgeon Social Media

Facebook, Twitter, Pinterest, and more. Today, social media is key to your plastic surgeon SEO strategy. Including links for specials (as a plastic surgeon), or free information through social media sites, are great ways to attract patients. Regardless of which social media sites you use, it has to be a part of your online marketing development. Although image sharing isn't huge in this industry, customer testimonials, patient referrals, and other information is. Social media sharing is a great way to incorporate this as a surgeon.

Technical SEO for Plastic Surgeons

This aspect of SEO for plastic surgeons includes things such as: ensuring there are no broken links, words are properly bolded, head tags are properly used, headings are incorporated, codes aren't found, and other technical aspects, are properly completed for your site to function as it should. If your site constantly has glitches, always goes down, or if links can't be reached, it turns patients away. Technical SEO is extremely important, and this is where your site development will fail or succeed.

Link Building

Building links is also important when doing SEO for surgeons. If you choose to include links, they should be from reputable sources. So, other surgeons, hospital reports, hospitals, medical journals; these are all great links to include, when building your site. Links give you credibility, but only when they come from viable sources. So, in building your site, it is important to make sure you have the right links, and are only including links on your site to reputable sources.

Executing a successful surgeon SEO strategy is the leading factor in visibility; these are the five cornerstones to consider when building your site. If it is not done properly, you will fail online, meaning you will lose a huge demographic from your niche audience. Understanding these aspects of SEO and hiring the right in-house team, or outsourcing SEO to the right company, is critical for your online success (and business success) as a surgeon.

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5 Advanced Tips for Technical SEO and Website Optimization

Just like any other business venture, web-driven companies and online stores that invest in SEO usually demand for a sound ROI. Even though it depends on the initial diagnosis and other underlying reasons why and how an SEO campaign was launched, most business owners usually demand immediate results in terms of increased traffic and improved sales.

Unlike other forms of marketing where the results may not be accurately measured, the opposite is true for SEO; the results are measurable and can therefore be weighed and measured against targets on a real time basis.

Technical SEO Website Optimization

As a business owner, don’t fall into the trap of demanding for immediate results during your campaign. Instead, opt for a solid SEO campaign strategy and have an SEO professional walk you through the entire process. This will ensure that you not only understand the process but also appreciate the intricacies of the process. To assist you through the process, here are 5 technical SEO and website optimization tips worth taking into consideration when engaging the SEO services of an expert or agency.

Think Long Term

If you are looking for an SEO professional, never settle for one who claims that he or she can guarantee a number 1 ranking in less than six months. This is mainly because research has shown that the benefits of a well executed SEO strategy don’t usually manifest themselves for at least twelve months. Adopting other tactics which may get your rankings to the top in a short span of time may be good in the short term but are usually catastrophic in the long run.

Establish Realistic Timelines & Expectations

For the best results and avoidance of any doubt, business owners are advised to come up with a realistic and feasible timeline of expectations with the expert or professional at the onset of beginning of the campaign. This often centers on a comprehensive SEO site audit. Such a timeline should be explicit, stating clearly what the expectations are and what should be done if they are not met. It is also important to come up with another timeline once the audit has been done, this is important because it shows how effective the campaign has been over a certain period of time and whether initial goals are being met.

Itemize Expectations

When developing timelines, make sure that the timelines are action oriented and that they are properly segmented into actions and action plans. Contained in these timelines should be details such as three to five weeks for a comprehensive site audit, two months for complete and thorough content revamp, one to two months for undertaking any technical changes, three to four months for link acquisition etc. The importance of these details cannot be overemphasized enough since they provide the entire team with an easy to follow chart of activities which when considered in totality, make the entire campaign easy to manage and hence ensure its success.

Opt for Sustainable Results

When searching for someone to run your campaign, make a point of getting someone who will not only deliver results, but provide you with sustainable results which can drive the company's web presence forward and outwit competitors. Even though getting fast results may solve the immediate problem, sustaining the gains may become an issue if the underlying factors which led to the growth were not fully understood and supported by appropriate business decisions.

Break-down the SEO Campaign Into Small, Achievable Goals

Even though you may be fully aware about what you want to come out of the campaign, break it down into small achievable goals which are easy to manage and also act as a boost to energize you to achieve the next goal. Instead of trying too hard to succeed in SEO via one huge effort, create something small that’s great then measure its performance and use that momentum and lessons learnt to propel you forward and create another starting point from which you can continue improving and perfecting your SEO campaign fully.

In conclusion, it must be understood that any SEO campaign is not an event but a process. This particular process is continuous and for all intents and purposes is never ending. As a business owner, you must be ready and willing to get into such an undertaking for the long haul and with long term goals in mind. This though does not mean that SEO campaigns cannot be run on a short term basis, this can happen if there is a short term or seasonal goal(s) which needs to be achieved at a particular time; but such campaigns are an exception rather than the norm.

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3 Experts to Help Support Your Law Firm SEO Strategy

Local Organic SEO ExpertFor any SEO campaign to succeed, it is important to have highly qualified and experienced professionals who are not only able to see through the campaign, but also have the ability to adapt the campaign to fit the ever dynamic and fluid online market space.

For a law firm or independent legal practices that's keen on running a successful SEO campaign, here are three experts to help support your law firms SEO strategy and ensure its success. These might seem like unconventional SEO experts, but are roles that are defining the all-encompassing approach to building an authoritative online brand and rank-worthy website.

Technical SEO Experts

The role of a technical SEO expert is one of the most important roles any organization has to fill if the business wants to get the highest return on investment on their SEO campaign. A technical expert is usually charged with the responsibility of developing and implementing the appropriate SEO strategy across onsite technology, content strategy as well as link acquisition.

He or she is usually charged with the responsibility of undertaking market and competitor research and analysis, carry out technical SEO site audit of the website or social media channels and utilize both on and off page optimization strategies to ensure that these campaigns are not only implemented but are tracked and reported correctly according to laid out criteria and deadlines.

A good technical SEO expert is usually well versed in using some of the leading SEO tools such as Search Metrics, Majestic, Moz, Webmaster Tools, Google Analytic etc. they not only ensure that the original coding of the site is up to standard and SEO friendly but are also at hand to perform any required technical changes on the site so as to ensure that the site is search engine friendly and ready. For a law firm, a technical SEO expert will handle all the complexities involved in any search engine campaign.

Social Media Managers

The social media manager is bound to be a highly motivated individual with passion and experience in designing and implementing the organizations content strategy, creating and delivering relevant content, blogging as well as ensuring community participation as well as leadership. In short, this role helps to view the SEO strategy as more of an all-encompassing web presence optimization strategy that brings together multiple platforms and market touch points.

He or she is supposed to be an advocate for the company in social media spaces, engaging in relevant dialogue sessions with clients. because what you post on your social channels is the main foundation for your social media marketing campaign, the social media manager does perform a brand discovery which mainly outlines what it is about the business that makes it unique, this usually includes the firms core values and beliefs and the reasons people want to engage the law firm in business.

A good social media manager is therefore the link between your clients on the social media market space and the business. This linkage does gain a lot of importance when you take into consideration the number of people who use social media on a daily basis and are therefore at ease conducting business on the same space.

Content Strategists

Content strategists are important for the law firm because they help the firm achieve business goals by fully maximizing the commercial impact of the content. For a content strategist, content refers to a wide variety of information such as web or digital information, blog posts, social media conversations, RSS feeds, email newsletters, web pages etc. this content usually overlaps into both online and offline forums and does require the content strategist to play a leading role in both of these facets.

A content strategist will for all intent and purposes concern himself with the entire lifecycle of content; from analyzing, planning, writing, editing, distributing, managing and eventually monitoring content in all its forms. It is therefore important to take note that there is basically no need of developing or creating a multi-channel, multimedia content strategy if your law firm does not have a qualified content strategist.

A good content strategist will therefore develop the requisite tools as well as tactics that allow your business to get the most from its content. For best results, it is advisable to get a content strategist who is well versed in legal issues.

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How To Prepare Your Law Firm SEO Strategy for 2016

SEO strategies for law firms require in-depth understanding of the most effective and safe SEO techniques and how they incorporated and carried out. Legal services are one of the most expensive and competitive SEO niches in search. Many law firms have invested good amount of their resources to SEO in an effort to reach more potential clients.

Constant adaptation of SEO strategies is very crucial for the success of a law firm on the web. To help prepare your law firm's SEO strategy for 2016, the following are foundational pillars and elements worth addressing.

SEO Essentials for Web Design

The most basic thing in your internet marketing efforts is the website. It should be highly professional, and the web designer must understand search engine optimization and keyword research to ensure your site is SEO-friendly.

Unprofessional web development and design can do harm to your website by incorporating things that are not acceptable by Google. The site should be search engine friendly as much as possible. Professional web development Peoria, IL will have a better Google ranking and therefore getting great exposure to many internet users

SEO Implementation

SEO requires optimization of many things such as subheadings, URLs, text, meta-tags, headings, images, categorization of the content, load time, interlinking structures and many more. There are various items in the search engine algorithms.

It is very important to hire SEO Traverse City specialist who can guide your firm with latest techniques and implement your SEO strategies.

Link Building

Quality backlinks are one of the items that can make your site rank in the search engines such as Google. The major way of getting many backlinks is by having authoritative, unique and relevant content. Other link building items include great public relations, article marketing, and directory submissions.

Social Media Marketing

There are million of people using various social media platforms such as Facebook and Twitter. All these people are your potential customers, so you should get in front of them on these platforms. Your content should be engaging, consistent and useful. Search engine optimization has been enhanced by the social content sharing among users, and this can improve your exposure.

Content Marketing

Particularly for SEO in 2016, great content is a key element to success in search, as well as other forms of internet marketing. Without a good content, your SEO, public relations, and social media strategies will not be successful. You can hire experts to help you write e-books, blog posts, printed book, develop videos and many more. Also, ensure that you have enough time to share all these pieces of contents in the channels available.

After auditing your on-page SEO, the next crucial step is to conduct technical SEO site audit. Your site should be free of all technical issues that may cost you traffic and make it tough in ranking. The technical audit expert should focus on information architecture, server response codes and site loading time. If any of these areas are weak, they should be added to your priority SEO to do's list.

Depending on the nature and complexity of your site, a technical SEO audit can be exhausting. It is recommended that the auditing should be done in two phase. The first phase involves the listing of all metrics and targets while the second phase involves adopting recommendations. Technical auditing is meant to eliminate all technical errors and ensure the site is optimal for crawling and indexing.

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