Law Firm Web Marketing

    

Learn to Leverage Social Media Engagement for Feedback

Social Media FeedbackSmall and large businesses have realized that engaging in social media is one of the most effective ways of understanding their customer. Once a company builds a social media network, it is important for it to make use of the information generated from this source on a daily basis. There is a lot of valuable information, which is obtained as feedback from customers via social media.

As a business, you must learn how to collect this information from your customers and use it to improve your products and services. It is easy for a company to establish a social media following but the unfortunate thing is that, most people do not maximize the feedback obtained from social media. According to Joshua March, the CEO and co-founder of Conversocial, only 6 percent of businesses that engage in social media utilize their customer feedback data.

According to March, you can be able to tell how people perceive your products by using the feedback data generated in social media. Most customers will give a genuine description of your product or service based on their opinion. There are some who are flattered by brand loyalty whereas others may have a bad image regarding your product due to a certain marketing message they have come across.

In essence, if you want to understand how your brand is perceived by its target customers then you should collect customer feedback data from social media. You need to understand the negative preconceptions about your brand so that you can address them accordingly. With social media, you can identify the effectiveness of your web presence strategy by identifying the product’s natural strengths and the negative perceptions.

Other than that, social media engagement also helps you to analyze your customer’s reaction to a new product. You can know how your product is faring in a matter of minutes since people give feedback on social platforms really fast. You will be able to know if customers are disappointed or satisfied by the new product depending on the kind of feedback that is generated on social media. You can take the right action to clear information about this new product by giving the right response and addressing disappointments using the same social platform.

According to March, if companies can create a clear plan on how to address social media feedback, then a lot can be achieved. For instance, you can decide to separate the customer feedbacks into different categories then addressing each separately. From there, you can know who is responsible for a certain negative reaction and how this can be addressed. You can also leverage a number of other initiatives, such as promoting job opportunities, local events, or press release forms of content via social media.

In essence, you should engage in social media to help you understand your customers better. Make a point of using any information or data that is given by customers on social media to engage with customers. This customer feedback can help you address issues and incorporate changes, which were recommended by your loyal customers. You can even understand the trends in your company and watch out before losing your loyal customers.

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5 Internet Marketing Tips for Lawyers and Law Firms

Some years back, it was thought that there was no need for professionals such as attorneys, lawyers, accountants and so on. Today, things have changed. All these professionals have discovered the power of Internet marketing and more so Internet marketing. Here are some hot Internet marketing tips that you can use to market your law firm on the web:

Engage with social media

When the first few social media networks came into being, people started realizing how well they can network. Soon business enterprises followed suit. Here is a good platform through which law firms can make their presence felt. Look for select sites and create profiles. Ask people to like or link themselves to your page. In addition, join groups that are affiliated to lawyers. Make a point of adding comments there on a regular basis. For every comment you make, leave a link that can guide someone to your website.

Invest in Local SEO

Your firm could be having an award winning website where you have put photos and used good graphics. However, if you're not driving traffic to your website, it's reaching its fullest potential and purpose. If you want to attract more people to visit your site, you have to optimize it. Local SEO can be done by hiring professional firms or in-house. Local SEO involves posting well written articles covering different legal issues or services offered by your firm. In these articles, use keywords. Search for words that people browsing the web keep using when looking for law firms.

Have a Blog (or Content Marketing Portal)

Unlike websites, blogs have an advantage in that they are regularly updated. Get into the habit of writing blogs. You can also hire article writers to provide you with quality articles for this purpose. Provide topics or keywords that can be incorporated on each blog. As an attorney, you are well aware of legal areas that people seek for most. It could be divorce, personal injury, inheritance and so on. At the end of each blog, have the writer post a link. Through this link, anyone who reads your blog can be directed to the main site. Here, they will get more information about your firm.

Consider Legal Directories

Make sure you submit your website links to online directories. In addition to the Internet marketing benefits, directories are also ideal for local SEO and search marketing. To be more specific, search for legal directories only as this is where the bulk of your potential clients are likely to be found. Surprisingly, most of these directories do not charge any fees for getting listed.

See What Competitors Are Doing

It is wise to know what your competitors are doing. Get some insights into what other firms are up to. Select a few website firms that are ranked among the top in the industry. Observe the way they have put content and the kind of keywords used. Take note of the way the sites have used SEO techniques and how they have worked for them. Interested in receiving an Internet marketing audit? Visit our services page to learn more about how our experts can help you with your law firm web marketing campaign.

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How to Leverage Blogging to Build Your Social Community

Blogging for SocialIf you are starting a social media marketing (SMM) campaign, you need to know how blogging plays an important role in the success of this campaign. Through blogging, you can improve SMM in a number of ways. Learn how you can use your blog to enhance the social media marketing efforts of your law firm.

Update links to your blog posts on social media pages

When you decide to place a link on either your Facebook wall or Twitter profile, make sure that it doesn’t sound as if your overly trying to promote your brand. Your friends or followers should never feel like you are trying to turn your profile or page into a sales and marketing arena. Placing the links will drive traffic to your blog and present you as an authority site since you are giving them knowledge.

When you are posting your links, you need to find better ways to ensure your blog content reaches out to a larger audience. First, make sure that you share your content when a majority of your audience is online. You can also add a photo beside the link to your blog. Photo posts usually receive higher engagements than simple links. Try and mention a few key influencers (authoritative people) or products, which you have included in your blog on your update. You can tag them on Facebook or use the @username on Twitter. When you do this, these people are also likely to share your blog content with their friends and followers on social media. This potentially enhances your business exposure.

Encourage your visitors to share content on your behalf

You can do different things to encourage others to share your content. For a start, make sure there are social sharing buttons conspicuously placed at the top or bottom of your blog. Additionally, you can encourage your visitors to share your blog content by using a simple call to action in all of your posts. Simply request them to share this information after reading.

Grow the number of followers and fans you have on social networks through your blog content

When you manage to get a good network of people who are interested in your blog content then you will be able to enhance your business through the loyal fans. There are different ways in which you can attract these relevant and targeted fans and followers through blogging. First, make sure you always add a call to action at the end of your post that encourages people to join or add you on their preferred social media network. Additionally, make follow buttons accessible on your blog so that people can easily follow you on social media networks.

Send advertising links to your blog content

When you do this, you increase the likelihood of getting more fans or followers. Make sure the ad is well created with a strong title, description and a captivating image. Make sure the blog post has a call to action at the end that is related to the legal services your firm has to offer. This way, your ads have a higher chance of generating more leads and quality cases.

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How Law Firms Can Build a Content Marketing Strategy for Their Practice

If you truly want to make a success of marketing your legal practice online, you must get a good grasp of content marketing. Content marketing can be defined as the creation and distribution of valuable but free information online to build trust among prospects and turn them into customers.

The kind of information you share must be closely related to the kind of legal services you intend to get paid for. The focus of your content marketing campaign must be to educate people so that they can trust you so much that they find it easy to do business with you. Instead of bombarding your target audience with sales pitches, you simply provide genuinely valuable information that helps them to make more intelligent decisions.

Effective content marketing is the backbone of an effective SEO marketing strategy. Over the years, Google has repeatedly updated its search engine algorithm to ensure that users get the most informative web pages returned after each search. So if you want to take full advantage of the targeted traffic that most popular search engines offer, you need to provide valuable content. For example, blogs that are frequently updated with fresh and high quality posts easily get high page ranks and tons of interested readers on a daily basis.

Furthermore, content marketing compliments social media marketing by giving people something valuable to chat about. A savvy content marketer can easily take advantage of a popular issue in the news, which will also be of interest to his or her target audience, and provide sound legal advice that will help people to learn more about their constitutional rights. Such information can easily be used to start building credibility as an expert on such legal matters.

So how can law firms actually make the most of the opportunities offered by content marketing? Here are a few tips that can be used to develop an effective strategy.

Carefully Define Your Content Marketing Goals

To start with, you should carefully define your major goals for engaging in content marketing. Determine who your main target audience is. Do a little research to discover what their most urgent and important needs are. Find out the kind of information they are searching for through online keyword research tools provided by Google and Yahoo. Check out forums where members of your target audience hang out and carefully study the questions they ask. This will give you a lot of insight into the kind of content your target audience will really appreciate and share with others.

Create and Maintain a Highly Informative Blog

After your goal setting and initial research, you should use the information you have obtained to create and maintain a highly informative blog that provides high quality articles on issues and problems that your audience is having in your area of legal practice. This will attract trust and loyalty from your readers and lead to several requests for your professional services.

Provide Legal FAQ Articles

The legal profession has a lot of technical language and jargon that most lay people are not familiar with. You could easily develop a good rapport with your target audience by providing a set of frequently asked questions FAQ articles on your website. These FAQ articles should help your audience have a better understanding of common legal terms related to your practice. Then provide links to these articles in your blog posts.

Engage in Guest Blogging

One of the best ways to get high quality links to your blog and other content is to be an active guest blogger. Post a few high quality articles in a legal blogs that already have a high PageRank and you will be able to drive a high volume of traffic to your own blog through backlinks. This is an excellent content marketing strategy that also helps to boost the page rank of your blog on Google and other search engines.

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4 Effective Mobile Marketing Strategies for Law Firms

Mobile Marketing Law FirmsLawyers can use mobile marketing to effectively reach qualified clients and cases. This type of marketing is becoming popular in almost all professions and its one of the most efficient channels which legal experts can use for advertising and branding. No matter the area of specialization which a legal professional offers service, mobile marketing can leveraged to provide great results.

But if it's carried out in a wrong manner, mobile marketing may offer minimal returns. Also, more risks can be posed if this promising marketing channel is not well monitored. Most lawyers will prefer targeting people who need service in a specific legal niche.

With the endless opportunities which this type of marketing offers, legal professionals can adopt it to enhance their marketing efforts and achieve success. Here are some tips and strategies that a legal practice can adopt to craft an effective mobile marketing strategy.

Build a Mobile-Friendly Site

Some law firms have big sites with tons of pages. If a visitor to the site is trying to get some help, the pages should be visible from mobile browsers. The legibility of the web page content should rank high in your priorities. Craft a powerful call to action statement that will compel the visitors to call you. In some instances, legal experts need to consider building sites such as mobi which caters specifically for the needs of mobile market. If this investment seems to strain your marketing budget, you can just cut down the number of pages to the minimal. Alternatively, a landing page that contains basic information about your legal practice and what it offers can be created.

Develop a Mobile App

Developing a mobile app is helpful for legal experts who specialize in the legal area of personal injury and auto accidents. There is something special with these groups of clients because they need legal resources that are not only timely, but also convenient. They need to know how and where they can get comprehensive legal advice when an accident occurs. The kind of an app which you will need to consider developing should be simple and easy to deploy. Your well designed app can be one of the most powerful marketing tools.

Capture Mobile Traffic

Numerous advertising channels can be used to capture mobile traffic and one of the most powerful choices is search engine marketing. All your web searches can be localized so that anyone seeking to find legal services within your city is redirected to your website. This is a powerful technique which is known to work perfectly well. It can be a complete game changer of people doing a search can find you when they search on the web. Pay per click advertising and mobile search engine optimization (SEO) is indeed some of the best methods that can be used to achieve this noble goal.

Mobility Going Forward

The goals and objectives of your mobility game plan should first be well laid down. Don't shy away from asking for tips and insights from experienced mobile marketing professionals. Set up a survey and ask a few of your clients to offer you feedback about which methods work better.

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5 Ways Information Technology (IT) Can Advance Your Legal Practice

IT Consulting SupportUndoubtedly, Information Technology (IT) has revolutionized the legal profession and as a result, the legal professional's role has had to evolve. Automation of legal procedures has prompted paralegals, lawyers, legal secretaries and other professionals in the field to become proficient in an ever-expanding array of spreadsheets, word processors, database presentation, legal research software, and telecommunications.

Today, IT impacts every aspect of the legal profession, from corporate practice and law firm to document management and courtroom operation. Below we take a look at 5 indispensable ways in which IT can advance your legal practice as follows:

Corporate Technology

Needless to say, technology is critical in a corporate legal department. And presently, numerous law firms are investing in this key strategic asset as for every corporate function there is a computer program that can perform it. These include programs that are used for filing patents and trademarks, preparing budgets, creating organizational charts, monitoring counsel fees, keeping up-to-date with directors' stock holdings etc.

Law Firm Technology

Today's law firms have witnessed a gradual replacement of traditional paper invoices with electronic billing (also referred to as e-billing). And with new legal blogs and law firm websites springing up everyday in cyberspace, IT continues to be an essential legal marketing tool.

With the advent of electronic case management, law firms have had to change how they handle documents. Nowadays, voluminous case files are stored electronically with users employing databases to edit, track, search, archive, and distribute documents. IT has transformed legal processes such that every single piece of paper that finds its way into a law firm can now be imaged and the images then sent to company servers either locally or abroad. This will help in organizing your firm's data besides providing a constant backup to your firm's docketing system.

Legal Professionals and Technology

Paralegals, lawyers, and others in the legal profession are relying on IT in an unprecedented way to among others, use their video conference tools, blackberries and other devices, and operate databases relevant to their area of practice. And in order to verify case law, perform research, and track data, legal databases are invaluable. Some of the most popular include Lexis/Nexis and Westlaw although new software products continue to emerge everyday.

E-Discovery

The Federal Civil Procedure Rules enacted in late 2006 have fueled the rise of tech-savvy lawyers as they require litigants to produce and preserve documents which are in electronic form (also known as e-documents) e.g. voicemails, e-mails, instant messages, graphics, e-calendars, and data contained on hand-held devices.

Consequently, the time-consuming process of producing and reviewing millions of electronic pages has spawned off numerous database management tools. These have allowed legal professionals to code, image, analyze, manage, and review massive amounts of e-documents in a process referred to as electronic database recovery. These litigation database tools have also contributed to the emergence of a new profession within legal circles i.e. litigation support staff whose core responsibility is implementing and managing new technology tools.

Court Room Technology

Filing e-documents with the court has now become commonplace in state and Federal courts thereby allowing counsel access to important documents remotely. Further, court rooms now come equipped with monitors and other modern equipment that are designed to enhance the trial process.

IT Consulting SupportFor more information about technology resources, IT support, consulting, and other strategic resources related to tech, visit Facet Technologies, Inc. a regional company that specializes in IT Consulting in Peoria, IL and thoroughout central Illinois.

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Build a Content Marketing Strategy Centered on Education

 Content Marketing Strategy on EducationAs a lawyer, you always want to have your name or firm at the top as this is the only way that you are going to attract numerous clients as well as create a good name for yourself. There are numerous ways that this can be done one of the mot effective ones being content marketing. This is where you are supposed to create content that will educate your target audience about legal matters.

Your audience will appreciate this fact as you can give them some pointers that could help them solve a legal matter. Some of the ideas that can be used to help your marketing efforts become successful include:

Reveal Information that the Audience Does Not Have

One of the best ways to ensure that content marketing works for you is provide the audience with pieces of information that they did not know about previously. This will definitely keep them interested in what you have to say as you will be presenting something new. This means that you have to do thorough research to find out the type of information that the audience wants to work on something that will bring in the desired results.

Share Partial Information

As you come up with materials that will be used for content marketing, it is important that you do not reveal all the information that the audience is looking for because they will no longer be interested in your services and you could end up losing a lot. It is best to give them a little taste of what they want to know so they can be prompted to seek the services that you offer so that the business can remain relevant at all times.

Refresh Oudated Information

As you work with content marketing as a means of branding the law firm, it is also important that you know how to refresh outdated information at all times. This is where you are supposed to come up with creative content that talk about the latest technologies and developments in the industry. This is because people are not looking for outdated information that will not help them in any way.

You also need to keep coming up with well written content frequently so that people are not forced to repeat the same kind of information. This can be quite boring and the audience might lose interest and miss out even when you have important information to pass on.

Build a Community Forum

You also need to think about the forum that will be used for content marketing if you want to enjoy the results. For starters you can have the articles or videos posted on your official website so that your audience can access them anytime they visit.

To get the information to as many people as possible, it is also recommended that you look for other avenues that can be used to link back to your official sites. Look for forums that have high traffic so that you can be assured that you are going to get some great results at the end of the day.

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Why Google+ Should Not Be Ignored by Law Firms

Google+ Law FirmsDue to new innovations and features offered by Google, the SEO world has evolved and new businesses are taking advantage. Much of this SEO evolution surrounds Google+, and it's drastically influencing both search and social marketing functions.

Below are a few reasons why law firms should use Google+ to increase their visibility in search and overall web presence.

Authorship Markup Translates to Authority

Authorship markup is a feature on Google+ which allows authors to link their online content with the Google+ profiles. If you use this feature, it will be easier for the search engine to determine the source of your content and more important display your picture or business logo in the SERP (Search Engine Results Page) where the title tag to your content appears.

At first, such a strategy might not seem like one which can yield significant results until you dig deeper into its benefits. First of all, a picture or logo next to a link assures a web user that the content they are just about to read is from human being or legitimate firm.

Assurance to web users will increase the click through rate (CTR) to a website which will help with both link building and content marketing practices. A high CTR increases the value of a link and not to forget its essence where one looks forward to increase their traffic and more conversions.

Authorship markup will also work to help you build a good reputation as a company or an individual author. As you provide more content to the online community, people interested in content about Law will get the impression that you competent and will therefore treat you as an authority. A law firm can benefit from this; building trust with prospects improves your conversion rate.

Marketing Benefit of Google+ Local

Law firms can also take advantage of Google+ Local. Considered that most law firms only operate in a certain locality, it would not be important for them to optimize their web presence and content so that it is visible the world over. Google+ Local allows you to optimize your content for geo-specific queries.

It should be noted that optimizing your web content for a certain locality has become important due to the changing behaviors of web users; more of them now add their area code or the locality at the end of their search queries.

Although the platform will help you improve your content's visibility, you should be very active on Google+. Your ranking will be heavily dependent on the number of Google+ you have as well as their quality. You also realize that maintaining fresh content and an updated profile on Google+ will also increase the number of people you have in your circles, consequently more prospects gain exposure to the firm's services.

Remember Google+ was developed by Google which is the same company with authority over how pages rank in search. This can drastically help optimize the web presence of companies related to law and beyond

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Tips for Branding Your Law Firm Online

Most law firms want to be renowned for their established track record and extensive legal expertise. In most situations, these aspirations can be somewhat esoteric to a potential case or cleint who is not familiar with the legal community.

Establishing a reputable online brand signifies a powerful perspective of your legal practice, without the need for prospective clients to do as much homework about your brand. This article is a process or system to inspire you to effectively brand your law firm online.

Defining Specific Strengths in the Firm

Despite the fact that it may be good to have your complete practice identified with a brand name, it is also advantageous for a lawyer or department within your company to have a particular brand recognition. If we take the example of some good corporations that contain many effortlessly identifiable product lines, your lawyers, associates, partners, and legal teams can represent a particular recognizable brand from your community or area of expertise.

For attorneys, reputations are frequently hard-achieved in courtrooms through successful representation of their customers. Branding emphasizes on the earned reputation of attorneys by creating a certain image for their firm through online law firm branding.

For example, if your company has a department that has created a solid awareness in your state or district for Real Estate Planning, you would want to emphasize on this over the web. Having successful branding, you can be among the instantly identifiable, "go to" lawyers in that district.

Showcase the Firm's Talent

Creating a reputable brand name online needs a multi-tiered attitude. Your online presence is imperative when it comes to law firm branding. The majority of firms online don't have an instant recognition of their brand or product, however they do not actually need this right away.

The brand of a law firm should be famous for the individuals in their law field and by the customers in the law practicing community. When a prospective customer finds that they are in need of an attorney who works in the area of expertise you work they can visit your page since your name is one of many they discover out of dozens.

Build a Marketable Web Presence

It is important to create a website for your law film, which has a good, appropriate template and design, and represents your services in a marketable way. Your website must be very well optimized for the search engines. You might need the service of professional SEO experts for the purpose of establishing good web presence.

Social media is probably one of the most active methods of attracting the right visitors for your website. Social media sites are very lively platforms, which drive genuine traffic to your website - visitors who will be really valuable to your business, not just automated hits or useless traffic. Today, virtually everybody knows how to use social media, therefore this makes it one of the easiest promotional methods for all business areas, including law firm branding.

Using the methods of Internet marketing is another option for law firm branding. With the invention and popularity of the modern traffic generation methods, Internet marketing may look like an old promotional method, but in fact it's tested and proven to be one of the most stable methods of promotion. Advertising your website through PPC campaigns, e-mail newsletters, local search, Google ranking, and all other Internet marketing technique will always remain the most valuable promotional asset towards truly serious clients who are highly interested in your firm's legal services.

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Tips to Create a Comprehensive Law Firm Web Marketing Strategy

In 2013 alone, the scope of Internet has drastically widened. Almost every organization can build a well-marketed web presence that helps grow their business.

As new technologies and changes continue to evolve the Web, specific strategies become more available. The organizations that capitalize on these changes can develop a stronger and more authoritative web marketing strategy.

Law Firm Web Marketing Strategy

In order to create a powerful law firm web marketing strategy, you need proper understanding of certain marketing tactics which can help you interact with potential clients while strengthening your web presence. Let us tell you about certain techniques you can use to create such a law firm web marketing strategy for your legal business.

Local SEO

A web marketing strategy can never give good returns if your website is not optimized for local and mobile search results. You can use many different ways to improve your local search engine rankings. One of the simplest things to do is to complete your profile on Google+. You should also link your law firm to local and niche legal directories.

When you have a complete profile on Google+ linked to your website, it provides better exposure in Google Local Search (results with a map and red pins indicating your specific physical location). Although Google+ Local profiles are good for mobile use, it is always better to build your website with a responsive design. This way, mobile users in your area will also have a good experience on your website.

Local Pay Per Click (PPC) advertising

In order to develop a powerful law firm web marketing strategy, you need a strong online presence. Supplementing your organic search presence with paid search results can be a good choice. You can integrate Local PPC Advertising with Google Local Search Results for better returns. Since paid search makes Google a lot of money, it won’t be subsided anytime soon. According to experts, search engine optimization is less consistent without paid search results.

Social Media Marketing

These days, almost every person on the internet uses social media in one form or another. These people may be your potential clients. Therefore, it is extremely important to have your presence on various social media channels. You will need to develop content which is relevant to your law firm. Moreover, it should engage visitors and include a lot of potential for being shared quickly. You should have your profiles on Facebook, Google+ and Twitter, at the very least.

Content Marketing

As most experts say, 'Content is King’. It is no longer a luxury for online marketers. Content has become a necessity for the success of your website. Without good content, your social media, search engine optimization and public relations strategies will suffer. You need to hire people with some legal experience to write blog posts, develop videos, e-book, infographics, printed books, podcasts and more. In simple words, you need some people who can develop good content to establish your legal practice as a local authority.

Just like every business, a law firm also needs a strong online presence these days. In order to get people’s attention and drive more traffic to your website, you need a comprehensive law firm web marketing strategy. If your strategy includes the above mentioned techniques, you will be able to get some good returns. However, you will have to be patient, work hard and stay determined to grow your business.

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