Law Firm Web Marketing

    

5 SEO Copywriting Tips for Well Optimized Content

The purpose of any form of optimized content is to make it both search engine friendly (value for SEO) and reader-friendly (value for users.) This centers on creating high quality content that will be well appreciated by readers, and thus gets linked to naturally, helping to promote its SEO-potential.

SEOBut in order for strong content to reach is maximum SEO potential, it should also be keyword optimized using the best practices of SEO copywriting. And although your content might be an image or video, these SEO copywriting tips can still help you optimize your content for better rankings. Below are 5 SEO copywriting tips to help you properly keyword optimize your content for better search visibility.

1. Meta Title

The application of keywords in the Meta title can be best understood from the perspective of a search engine user. When people are searching in Google, they are most attracted to listing that show keywords in the headline of the various results.

Additionally, keyword optimizing the Meta title can also help Google and other search engine distinguish what the page is about, aiding your SEO efforts. It is suggested to keep the Meta title length within 72 characters so that it all appears in the Google search results.

2. Meta Description

The Meta description is a brief summary of the page. It helps to assure the client that your content will meet their search needs. Most often, keep your Meta description below 165 characters.

Apart from ranking, SEO copywriting is also about the way you present the content in search engines. The Meta description refers to the “snippet” copy for search results below the title. It will impact whether or not users click into your page. Whether the keywords in the Meta description will affect the ranking, is still debatable, however the searched terms will appear in bold, only making your listing more relevant to the user.

3. On-Page Copy

Typically your on-page copy will be about the topic that pertains to your page's keyword targets. That said, don't get too focused on keyword inclusion, but rather, write naturally and only include keywords when they make sense.

It is best to have a nice block of text-based copy on almost any type of content you publish. For articles, shoot for at least 300 words of copy to have the greatest SEO value. If it's images or videos, try supplementing this content with a paragraph or two summarizing what the content is about. The idea it to give a search engine spider some keyword-rich content to crawl, making your content all the more SEO-valuable.

4. Keyword Frequency

Keyword frequency is defined as the number of times in which your keyword target is mentioned on the page. . Conversely, keyword density is known as the ratio of keywords to the total number of words on the entire page.

It is a misconception that keyword frequency affects ranking. When using keywords in your content, be sure not overuse them. This also implies that your content's keyword density should not be more than 5.5% or else Google may penalize your website.

5. Internal Links

Internal linking on a webpage is a vital basis of developing well optimized websites. This help establish keyword relevancy (based on the anchor text used for internal links,) as well as the crawling and indexing of your entire website. For these reasons, linking together relevant pages is important with regards to SEO.

A few tips to keep in mind when internal linking are:

* Pinpoint relevant pages of your website that deem worth of linking to

* Use natural and relevant anchor text

* Always consider the user and if the link makes logic sense

These are tips pertain to the best practices of SEO copywriting. In summary, don't dwell on including a high volume of keyword targets, but rather focus on what is important to the search engines - quality content that offers meaning and purpose to your audience.

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3 Momentous Tips for Local SEO

Long informative posts are over-rated. So in this short post, I will outline three momentous tips for local SEO. Although these SEO tips are quite simple, they will significantly help to increase your law firm's search ranking in the Google local listings.

1. Get on Google Plus

Although Google Plus is a social media network, it directly correlates to the local organic search listings. When you have your Google Plus page created and populated, there are two important tasks you'll want to do in order to gain the most local SEO value:

1. Include a link on the law firm's website that directs to its Google Plus page. The exact HTML code for this link can be found on the Google Plus page while in edit mode. The code snippet will include the recommended anchor text “Follow us on Google+” along with a “rel=publisher” snippet in the link’s code.

2. Add a link on law firm's Google Plus page that points to its website. These is a specific field for this located on the About tab on the Google Plus page.

These two links alone will provide the "verification" need to give your listing a jump in Google local search. Think of this as a credibility measure of being one within the house (Google, that is.)

2. Seek Local Linking Opportunities

Generating link popularity is one of the most highly-sought after sources for better search rankings. However, instead of finding high authority link sources (or websites with high PageRank,) seek out local link sources.

As a law firm, one of the best places to start is with the local connections you already have. Perhaps you can write a guest blog post for a fellow attorney in the area. Because that blog has local relevance with your website, any backlinks you add in the article will have greater value for local SEO.

You should also scout for local web directories, as well as directories that reflect law or your specific legal practice. The idea is that you want to generate link popularity from relevant sources, not just high authority sources.

3. Start Producing & Sharing Content

You may have heard of a little phrase called inbound marketing. It flows directly with content marketing, which is producing and sharing awesome content with the intention of inbounding traffic directly to your website or landing page.

From a lawyer's perspective, think about the forms of content that will educated your audience. Perhaps you handle DUI defense cases. You could write an informative article about DUI defense and share it using various social media networks. Interested readers may then turn to you for legal help regarding their DUI case.

When you think about it, these three local SEO tips are interrelated. Google Plus and guest blogging opportunities help you share and gain further the content you produce. Let us know what you think of these tips, or if you have additional tips to add.

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Law Firm Recruitment Strategies to Acquire Talented Marketing Professionals

Marketing Recruitment StrategiesThere are three effective recruiting strategies that law firms can use to recruit top-notch marketing professionals. A law firm can:

  • outsource to a professional executive search firm
  • recruit members from other top law firms and provide them an opportunity
  • look to their current marketing team and empower one of them

Below we go into greater detail into these law firm recruitment strategies to acquire talented marketing professionals.

Recruiting Strategy #1: Outsource to Professional Executive Search Firm

This is a recruiting strategy for a law firm that does not want to send tremors through its organization or even some of its current blue-chip clients that its not happy with the quality of clients that it is bringing in to the firm. The advantage of using an executive search firm to find highly regarded marketing strategy professionals is that they are usually already in contact with many of these individuals.

Its very likely that an executive search firm has placed some of these marketing professionals in their current positions with law firms or in other related fields. The search firm will be able to conduct the recruiting on a confidential basis without alarming any of the law firm's competitors because if they did become aware they might attempt to raid some of your law firm's best clients. Clients want stability and they generally do not want to be associated with a firm which feels that its not bringing in the quality clients it desires.

Recruiting Strategy #2: Raid the Third Highest Ranking Member of the Marketing Team at Top Law Firms

The Number three member of most marketing teams is the individual who usually does most of the strategy work for the marketing arm of the law firm but receives the least credit. The top individual of the marketing team at the top law firms will likely be very expensive to recruit to a firm and the second in command is looking to replace the lead individual and thus would require a very large financial inducement to leave a top law firm.

However, the third highest ranking member of the marketing team of a top law firm is usually very ambitious and is planning to either make a jump to another law firm or hoping that someone will realize that they are ready to lead the marketing arm of a law firm to greater heights. This individual has already acquired the contacts and developed the various strategies that have been implemented by their law firm but the credit has been taken by the senior members. This individual is an ideal person for whom to make an offer.

Recruiting Strategy #3: Empower Member of Current Marketing Team to Hire Retired Marketing Expert From More Successful Competitor

As one of the top recruitment strategies that has proved very successful in recent years, it's effective to take a member of a law firms's current marketing team, usually the number three individual and have them find a recently retired marketing professional from another more successful law firm. Have this individual make an offer to the retired individual for a short-term contract to teach your in-house team how to market your law firm in a more effective and productive manner.

The reason you do not rely on the number one and two ranking members of your law firm's marketing team is because they likely are not going to be receptive to being led by a more successful competitor. Law firms in this situation should consider releasing these two individuals from their contracts and pursue the hiring of the retired individual on a short-term basis. Very rarely do marketing professionals sign non-compete contracts so this is a very feasible way by which a law firm can improve its marketing team in both a short-term and long-term manner.

Just like college recruitment strategies for students and athletes, recruiting superior marketing professionals for law firms is an effort of finding a valued commodity because of how competitive the business environment has become to attract clients. As such, a law firm that wants to hire an excellent marketing professional must consider thinking in a nontraditional, unique manner to acquire innovative and result producing marketing professionals.

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5 Tips to Generate Positive Reviews & Boost Your SEO Efforts

Positive ReviewsIf you're aspiring for success in generating quality leads online, there's no two way about it. You must polish your online marketing strategies in a way that favors you more than your competitor. You must use the power of reviews, whether positive or negative. And finally, you must also ensure that fake reviews don't harm your reputation since people always have a way of finding out if your products or services are poor in quality yet reviews are rating them 5 star or even more.

Research has confirmed that 84% of first time consumers will buy after they've been recommended by someone else. The rest will buy regardless or whether they are recommended or not. The problem is that the rest is just too small a percentage to take you anywhere. The higher the number, the closer you'll get to your goals when you pay attention to where the numbers are rising.

You must also look for effective ways to combat negative reputation online before they damage business. It takes a paragraph of negative words to destroy your business completely. So, if you're going to take advantage of online reviews, how are you going to do it?

Here are a few insights to help you start generating quality reviews while empowering your SEO efforts.

Evaluate where you currently stand in reviews

If you are relatively new in business and you still don't have reviews, it's imperative that you register your profile with major review websites such as Angie's list, YP.com and many others. When someone reviews your products or services, whether positive or negative, you'll receive notifications.

It gives you a platform for monitoring existing reviews and customer feedback too. That's one way to boost the value of local SEO.

Address negative reviews as soon as possible

Most businesses will ignore negative reviews and ratings, them try to trick search engines by posting hundreds of positive reviews to counter a few negative reviews that exist on the web. Well, you do this, you'll survive for sometime, but not forever.

Remember that one negative review can stay online forever. Definitely people will come across it no matter how you try to hide it. Now the best way to handle that situation is to address the negative review by providing a resolution as fast as possible. As long as you keep it professional, you'll get far.

Generate reviews by asking your customers to do so

The most legitimate way approach review generation is to ask your customers to say or write what they are thinking about your services and offers. Most customers will be honest if they were not pleased with your products or services. Then you can work on that to improve them for customers to like them next time.

Reviews also have a way of giving useful insights into what should be done and what should be left the way it was. If a customer reviews your product, they may suggest a few things, on top of reviewing how their experience was like when they used your products or services. A little survey may be helpful for your SEO efforts.

Capitalize on positive reviews

When you are a small business and you've managed to attract a few positive ones, make sure that people see them. You must have a facebook fanpage where you can always update testimonials. You can also post them on the homepage of your website on the testimonial section for people to see them.

Consumers want assurance before they can purchase. Testimonials that are credible and visible to read is what they need, nothing else.

Don't waste time crying over a few negative reviews online

Truth is, a few people won't like you no matter how hard you try to improve your products. Critics are always there to challenge you, and they will never like what you do. Once you understand that, focus on the large portion of the population that appreciates you. Remember that the numbers will work for you.

You can always leverage your SEO efforts when you take advantage of online reviews. Follow the 5 steps above and you'll begin seeing quality leads coming your way after some time.

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Top Link Building Resources for Law Firm SEO

One of the most important factors in increasing your website ranking is link building. Just like any other businesses involved in SEO, law firms need to first understand what link building is if they are to build high quality links and improve their search engine rankings.

Simply put, link building is a process that attempts to increase the number of incoming or inbound links to a website. Major search engines like Google normally judge the popularity and authority of a website by looking at the kind of links pointing to a given website. This essentially means that if a law firm website has high quality links pointing to it, then it will more prone to be ranked high in the search results.

However, it is crucial to remember that the process of link building has evolved with time. The algorithm changes implemented by search engines like Google ensure that people cannot manipulate links using black hat or illegal methods to rank high in the SERPS.

Quality Link Building Ideas for Law Firm SEO

If you're looking for some fresh ideas to help jump start the link building component to your law firm SEO strategy, below we offer some insights as to how you can begin.

Create high quality content

Those who said quality content is king were dead spot on. One of the easiest ways of acquiring high quality links is by way of creating high quality content on your website. If you create high quality content or articles that are lengthy and in-depth, then people are likely going to share this content on social networking sites. This can earn high quality backlinks as a result. Once people spot you as an authority in a given legal practice, then they will likely link back to your site; hence giving you the link juice you need to rank higher in the SERPS.

Guest blogging

Creating high quality content then posting on another website related to your industry is one of the best ways of creating high quality back links. To ensure you garner high quality inbound links, it is pertinent to guest blog or post your articles in high authority websites in your industry. Besides garnering quality links, you will markedly improve your brand visibility, increase website traffic and improve your author rank.

Infographics

Infographics are visually appealing data representation tools which marketers use to showcase facts, figures and statistics on a website. Infographics are usually very appealing and easy to comprehend thus are a darling of many people. The fact that infographics are loved by many people means that they are also easily shareable. Web marketers build links by including their website links in all the info graphics they create, ensuring that when they are shared quality backlinks are garnered.

Local chamber of commerce membership

Another potent way of building links is to list your website in your local chamber of commerce. Generally, most local chambers of commerce websites are highly ranked because they are not only visited by many locals but are also a hub of quality information regarding business in a given locality. Therefore, it is imperative to ensure that your website links are included in the local chamber of commerce website if you want to rank favorably in the search engine results.

Local and industry specific directories

Lastly, another way of garnering high quality links is to include your website URL in local and industry specific directories. Most search engines nowadays give local directories a lot of prominence when ranking sites in the search results. Some of the most popular directories are LexisNexis and Martindale.

Moving forward, the process of link building requires careful assessment and planning; considering the fact that most of the methods used before are now considered spammy if not black hat. To safely build quality links that will not attract the penalty or the wrath of Google, law firms have to employ the following strategies.

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Video SEO Tips to Engage Your Audience & Garner Great Results

Day by day more and more savvy online business owners are turning to video use for higher SEO rankings in addition to offering a new, effective and powerful means of content delivery to target markets.

Software techs post how to videos on their websites so that new customers can easily learn how to use their product.

Even urban musicians promote new albums by releasing trailer videos to their fan bases and this new trend has led to significant rise in record sales.

Ranking Video SEO

Below are five golden rules to effective and successful video SEO use for online business owners:

1. Conduct proper keyword research - Keywords use can work for or against the business depending on how research was conducted prior to posting the video online. It is advisable to use keyword analyzing tools such as Adwords, Statcounter and Wordstream so that one can discover the most popular keywords used in their target market and then optimize videos correctly while using proper tags and descriptions so that their videos shoot up in Google's page ranking and become visible to a greater audience.

2. Use transcripts for keyword optimization - Whenever new visitors land on the video page, they may want a brief summary of the video they are about to watch before clicking the 'PLAY' button on their screens. The video's brief summary should be in the form of a short and precise transcript that highlights all the important information in the video.

Business owners can include relevant keywords in the transcripts so that the content can be easily spotted by Google and eventually rank the video higher on search rankings since Google reserves the top and enviable spots for websites with abundant relevant content relevant to the keyword. A higher page ranking translates to a high number of viewers over a long period of time and the more traffic a website attracts, the longer it remains on the highest page ranking.

3. Produce high quality videos - Customers will judge an online business by the standards of videos on the website. It is important to create relevant, informative and crystal clear videos always so that customers will believe and highly regard your brand as top quality and reliable which eventually leads to sales or more members enrolling to the website.

4. Use video translation where necessary - Not everyone interested in watching an online video on a business website understands English. Even popular Hollywood movies need translation into different languages so that they can reach their non English speaking fan base in different parts of the world.

The same case applies to online business owners who use videos to communicate to their customers and potential market situated all over the globe.

5. Encourage viewers to comment and like the videos - The comment box under each video whether on a business website or Youtube should be full of viewers' responses after watching the video. Why is it important? Because it's a credible source for reviews that determine whether new visitors will watch the video or not.

Another important element to video SEO is the number and quality of comments determine how further up the page rankings your video will ascend since Google will boost videos with higher views and adequate reviews because they appear more credible compared to other search results within the keyword.

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How to Hire a Solid SEO Provider (Insights from Google)

So your company is doing well and now you want to hire an SEO provider? This is a major decision and your future investment depends on how well you can make this choice. This is because many SEO providers make vague claims about what they can do, while never providing results.


Ecommer SEO Service Provider

However, SEO providers that can show their results with proven track record and dates, usually are the ones you should trust, but usually charge heaps of money.

According to Google, here are a few things you should pay attention to before hiring. Check if SEO providers have such services:

  • Analyze your site's content structure
  • Study content development procedures
  • Learn about website development technicalities like JavaScript use, error pages, redirects, hosting, and others for example
  • Learn how online business development campaigns are managed
  • Learn how to perform keyword research
  • Undergo SEO training
  • Know what geographic market specificities mean

Google does not charge to display your website in its search results. That is different than paid advertisement on Google's Adwords. There you pay for your site to appear in Google's Ads and in their partners network.

Questions to Ask Prospective SEO Providers

Before you hire an SEO provider you should gauge their skills, tactics and expertise by asking them a few questions to know their consultancy level. You should do this with many SEO providers so that you can learn how the top ones answer your questions, and what you can expect as you proceed to make such types of meetings. Questions include:

  • Do you provide cases studies or success stories of your previous work?
  • Do you offer initial SEO site auditing prior to any formal program
  • Is your work compliant with Google's Webmaster Guidelines?
  • Do you have consultancy services to complement your online search and marketing services business?
  • How long have you been in the industry?
  • What's your experience with providing local SEO in specific countries/cities?
  • What are your main SEO strategies and techniques?
  • What's your experience in this industry?
  • How long has your company been operating?
  • How can I know the progress my marketing campaign is having with you? What are the communication means you use, and how do you make reports, and show me progress statistics?

Research The Industry

Use Google in order to find the best SEO companies in your market. It's best that you act locally so that you can make office visits, and speak in person with your SEO agents, among many other benefits.

If choosing an SEO provider that's far away from your location, however, you should choose reputable companies with established businesses, that have many genuine reviews from previous customers.

Linking To An SEO Shouldn't Be Required

Many SEO providers have the habit of requesting a link back to their site. This not only goes against Google's Webmaster Guidelines, but it is a way of reducing your site's link popularity rate. So it would be the same as paying to build your own service provider's website.

These are among the main pointers that Google has to help you hire the best SEO company you can. Also, if by any chance you have been deceived by an SEO service provider, you can report unfair business practices to www.ftc.gov. If the company is located outside the US you can report them to www.econsumer.gov. Doing this ensures that only the legit SEO providers remain in the market. Also check out Google's article on do you need SEO? at the Google Webmasters Blog.

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Proven SEO Tips to Uplift Your Law Firm's Rankings in 2016

If there is one thing that is constantly changing with Internet, it's Google's search engine algorithm. For this reason, knowing and applying current SEO techniques that have been proven to work for long-term (and possibly the next few years) can help to ensure your law firm stays ahead of the game in this highly competitive industry.

While some of the most powerful SEO stratgies of the past may have worked for a year or two (only to become target of Google's Panda and Penguin algo updates,) some SEO strategies have been proven effective, sustainable, and safe for the long haul. Below are five SEO tips that proven effective to help uplift your law firm's rankings for 2016 and beyond.

1. Content Marketing

Google knows that good content provides value which is the reason why it rewards websites that have it. It is not enough to apply basic SEO techniques to your current content such as having a certain keyword density, etc.

According to the latest Google Panda update, high quality content that goes beyond 1,000 words can make a site go up in ranking - at least to some extent. In the field of law, you can educate your prospect clients at the same time you offer your services which can also helps you get leads.

Having this type of content can allow your firm to build a reputation for itself which has a twofold benefit since people may decide to go to your site any time they need information about certain law-related topics. Content marketing isn't limited to written content, though. Posting infographics, informative videos, etc. are sometimes better ways to engage your audience.

2. Mobile-friendly Website

On May 2015 Google confirmed that more searches are being made on smartphones than on desktops. What this means is that if your firm doesn't have a mobile-friendly design, it may not have the results you are expecting. A responsive design is essentially a requirement for not just SEO but also web presence optimization as a whole. The way your present your website's content and services on a smartphone can't be the same way you present it on a desktop which is the reason why you should not take this step slightly.

3. Schema Markup

Although schema markup isn't very popular, it is right now one of the best ways to improve your rankings. Schema markup is a code that allows Google to provide more information about your website to people. For instance, schema markup can tell search engines if your content relates to articles or events or local businesses, etc. to help it rank in the most convenient way for users.

According to some studies, only 0.3% of websites use it and those that use it generally rank four positions above those that don't use it. If there's a way you can get ahead of the game in your industry is applying schema markup to your site.

4. Social Media

Social media sites are the second most visited sites after search engines themselves. Having business pages in the most popular social networks (Facebook, Twitter, LinkedIn, etc.) and connecting with your prospect and current clients as well as having social media buttons in your website and providing links on your blog can boost your rankings.

Google knows that going social is a trend that can always stay active. Remember to encourage your visitors to like and share your content. This brings more social value to your content, and thus bring greater SEO value to your content.

5. Voice Search

SEO never before considered voice search. However, with more operating systems providing it, this issue can no longer be left aside. Apple, Google, and Windows devices have their own versions of voice search, your content and website in general should be voice search friendly.

How is this done? posting articles in your blog answering questions (what, who, why, how, when, where) is the best ways to rank in these types of searches.

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