Law Firm Web Marketing

    

5 Ways to Think About SEO for a Successful 2015

SEO 2015It's worth mentioning that a new business startup spawns every day. Unfortunately, around 80% startups fail in their first year, mostly because of poor marketing decisions and lack of funding.

In recent years, many businesses are turning to SEO for their marketing and to attract more customers via search engines like Google. However, leveraging SEO can seem confusing and costly to most business owners and general marketing professionals. If you're thinking of investing time, energy, and/or money in SEO, in this post, we discuss 5 ways to think about SEO for a successful 2015.

Ditch the Bureaucracy of Your Company

With SEO, you shouldn't need to submit every request through multiple players of approval. If you seek approval for every minute detail, it can negatively affect productivity. An SEO team needs to constantly alter the website and make adjustments to both technical and front-end as epcts of the website.

If every change to your SEO campaign needs to be approved by the Board of Directors and the legal team, it will completely destroy efficiency. You need to trust your SEO experts. They should be able to easily access CSS, web files, and other valuable information.

Never Keyword Stuff Your Content

This is one of the most important tips to develop a successful SEO campaign on your website. Some companies try to stuff a page with keywords. Although this method produces quick results, you may ultimately be penalized by Google. It’s important to hire a qualified and skilled PR expert or professional SEO copywriter to improve your search engine rankings. With good evergreen content, healthy, organic links can be easily be earned, which can naturally boost your search engine rankings without keyword stuffing.

Strive for a Superior User Experience

Every startup needs to be committed and dedicated to offering the best user experience on their website. Major corporations can easily build more functional websites to offer a better user experience. Startups need to focus on offering quality content, and use simplistic designs to offer a great user experience.

Although user experience doesn't sound like an element that affects SEO - it is. In addition to web design, experience, and functionality, the website’s load speed also needs to be optimized as this can also impact SEO from a technical perspective. According to some industry experts, it’s important to build a website thinking that Google does not exist. This helps you focus on just building an excellent website.

Don’t Ignore Social Media

Twitter, Instagram and Facebook can have a huge impact on SEO. A successful startup always knows that building a community of followers can help improve your brand identity in the industry. Eventually, it can improve your search engine rankings. With attention grabbing photos and posts, you can get Google’s attention, and make sure there’s more awareness about your company.

Never Take Shortcuts

In order to achieve success, and develop an effective SEO strategy, you need to understand that there’s no substitute for dedication and hardwork. There’s no need to take any shortcuts to develop a SEO strategy. It just comes down to developing good SEO-friendly website content, engage your audience, and focus on hiring a good SEO team to attract more customers.

The Internet has been constantly evolving. For many years, SEO has remained an effective and valuable tool for all kinds of businesses. Whether your company has been set up for a few months or you’re looking to set up a new business, you can’t overlook the importance of SEO.

continue...

Recent Posts

  • Big-Picture SEO: Building Brands & Cultivating Audiences
    Digital marketing and SEO have become a major ... read more
  • Local SEO: Top Citations to Boost Google 3-Pack Rankings
    Since the Google local 3-pack rankings replace... read more
  • How To Prepare Your Law Firm SEO Strategy for 2016
    SEO strategies for law firms require in-depth ... read more
  • Proven SEO Tips to Uplift Your Law Firm's Rankings in 2016
    If there is one thing that is constantly chang... read more
  • 5 Local SEO Resources That Provide Honest ROI for Attorneys
    The process of search engine optimization can... read more

Blog Tags

Legal Marketing Resources

Epic Entrepreneur

An insightful blog that offers creative ideas for entrepreneurs and business owners.

Martindale

One of the most trusted legal resources for attorneys, peer reviews, online legal communities, and more. 

Lexis Nexis | Martindale Hubbell

Lexis Nexis legal directory of Martindal Hubbel law firms and legal professionals

WSJ Law Blog

The law blog of the Wall Street Journal

Organic SEO Copywriters

Need optimized content for you legal site? Organic SEO Copywriters offer high degree of experience writing copy for legal contexts, particularly local SEO copywriting for lawyers and law firms. 

Business Blogging Tips

Know the SEO & Web Marketing benefits as well as best practices to owning and managing an external blog for your legal practice.

Web Presence Management

SEO & Website Optimization Solutions

?Full service website optimization company for SEO, PPC, on-site website optimization, development, web design, and content marketing services.

Screen Printing for Marketing

Law firms can empower their marketing strategy with tangible promotional products from local suppliers like this fine company.

AdWords PPC Campaign Management Solutions

Get expert PPC campaign management services from the trusted Google AdWords Experts.

PPC Optimization Tips

Brilliant insights to help you better manage and optimize your PPC campaign.

SEO Friendly Web Design Blog

Learn tips, insights, and strategies to make your website's design more SEO-friendly. 

TCTopofMind.com

Resource dedicated to local SEO consulting programs and educational-based resources for all levels.

Righteous Business Blog

Want to make your law firm business more purposeful? Become enlightened by visiting the Righteous Business Blog.

Employee Thank You Gifts

Discover some of the best employee thank you and appreciation gifts for your law firm by visiting this unique website called BookWear!

Legel-friendly Recruiting Giveaways

Recruit top-notch talent with great efficacy with recruiting gifts that are legal friendly.