Law Firm Web Marketing

    

Integrating Social Media with your Content Marketing Strategy

Content Social MarketingSocial media is undoubtedly one of the most effective advertising platforms. With most people spending a better part of their day time in the social platform, many content marketers are taking advantage of this situation to share consistent and valuable information to potential customers.

This "advertising strategy" is not about selling alone, but establishing a rapport with prospects and other clients with an intention of motivating business and devotion from clients.

The truth need be told: the creativity and effort applied by content marketers is tremendous.

Coming up with various formats of presenting information like videos, whitepapers, e-books and info graphics is not a walk in the park. More to this are the essential steps to this marketing strategy, that is, writing, then designing and finally distribution. In addition, the stiff competition posed by other content sources such that each content source requires a great deal of effort to succeed.

What then are the strategies to an effective content source? One that is available to all potential customers and yields results? Bearing in mind that the content marketplace is very competitive therefore depending on platforms like search and social media is simply insufficient. A case study for instance showed that in 2012, tweets had on average a lifespan of 18 minutes, whereas a face book post will get half of its reach within 30 minutes of being published. Search engines also prove futile since they are complicated in terms of navigation and updating of algorithms.

Owing to such challenges, content marketers therefore need to embrace advertising as the ultimate technique.

How does one create a continuous stream of visibility?

The nature of content marketing is that it is gradual and it develops with time. One with a greater number of blog posts will have a greater chance of sharing these posts on social media, and in turn these posts can be shared by others as well (acting like a pyramid scheme). E-books and whitepapers that can be easily downloaded, can be advertised along with these posts thus allowing the marketers to acquire the prospect's email address and furtherance them. Good and high-quality content gets links to other web pages, increasing the number of people that view the content.

Advertising serves as a link, and can be used to join two unrelated ecosystems for a common motive. Prospects using these networks are guided towards satisfaction, through these advertising media. To achieve this flow of advertising and realize the benefits of content marketing:

  • Create useful and important content like eBooks, blog spots or guides.
  • Enable sharing of this content on social platforms like Facebook or twitter.
  • Ascertain which is most prevalent content by referring to network activities like 'shares' , 'likes' and 'retweets.'
  • Advertise the most popular content using ad units e.g. Twitter promoted tweets, LinkedIn sponsored Updates and Facebook promoted posts.
  • Make acquaintance with new persons who look at the content that you have advertised.

This flow in social media marketing and advertising yields maximum results from the content marketed by popularizing website content that is valuable to your audience.

Advertisements that are published on newsfeed of social platforms like Facebook and LinkedIn are highly effective since they capture the audience's attention.

continue...

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