SEO experts are always debating about link building, such as which sources offer the greatest link weight and what link building strategies work best. For lawyers and legal professionals, ease and accessibility of the link build source is often key.
The matter of concern that often gets brought up is how to build quality, do-follow links (for no-follow links provide little SEO value.) For lawyers looking to do some link building of their own, there are a number of Web 2.0 link building resources that are free, and offer do-follow link building opportunities.
Web 2.0 properties are simply new-age websites that allow you publish custom content. In essence, Web 2.0's are ideal for simple content marketing and link building practices.
Developing custom Web 2.0 properties is one of the most effective and natural methods to get your online brand exposed on the web. There are a wealth of benefits to using Web 2.0's, for most of these domains allow lawyers to publish custom content about their legal practice, as well as include keyword targeted backlinks to their websites.
Squidoo.com is among the most powerful Web 2.0 domains for SEO link building. Squidoo lenses are fully custom webpages that pertain to a specific topic or interest. In addition to offering content flexibility, Squidoo enables users to build quality do-follow links in many forms, such as contextual (in body copy) links, image links, and links in a listed format.
Although WordPress.com is well known as blogging CMS (content management system), like Squidoo, WordPress is a convenient platform to build your own link-infused microsite. Lawyers can develop small websites that focus on specific legal practices areas, such as criminal defense law, business and commercial law, bankruptcy law, etc. By creating keyword focused microsites, users can build links to related inside pages of their websites. These links will offer exceptional keyword relevancy because the context of the link source closely matches the context of the link destination.
Weebly.com is another fabulous Web 2.0 property that offers similar link building and content marketing advantages as Wordpress.com. The nice thing about Weebly is that the platform is considered even easier to operate from a user standpoint. The same SEO link building strategy applies as the latter example: develop focused pages or microsites that can feed quality, relevant backlinks to your lawyer website.
The great thing about Web 2.0 sites such as Squidoo, Weebly, and Wordpress is that they are highly trusted platforms that offer do-follow link building. For lawyers and legal professionals looking to improve the local SEO performance of their websites, these resources are great starting points to increase your rank.continue...
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