Recently there has been advancement in technology mainly towards the development of Smartphone and tablets, many of which law firms can leverage to brand their practice.
With increase in mobile use, this has left businesses and firms no option but to tailor their businesses to suit and tap into the ever-growing number of people who are addicted to their phones. As a results, growth in the development of custom mobile applications, which are commonly referred to as mobile apps, has skyrocketed.
This has been a key tool for businesses in growing their market share and increasing their market presence. Law firms should also venture into the technology field by embracing custom mobile apps to bring the law closer to their clients.
Custom mobile apps can be used by law firms to serve many purposes. Among them social media marketing. Custom mobile apps can be connected to a number of social media websites such as Twitter, Facebook and my space. Integration of these mobile apps with social networking is of importance in that clients and lawyers will be able to communicate on the go, regardless of the distance between the two. Clients can then receive legal advice from their law firm or even set up meetings with their lawyers just by using custom mobile app. These tactics result in some of the most effective mobile marketing strategies.
Custom mobile apps can also be used as a marketing tool. A law firm can have software developers develop a custom mobile app that has the firm's logos and preferred colors. These apps will also have modules, which will explain various practices that the law firm has specialized in such as tort law, commercial law and so on and so forth. The apps can still have the firms contact details, which will be of much use to potential clients who will want to contact the law firm. Real time maps and Global Positioning Systems (GPS) integrated in a mobile app can provide clients with directions from wherever they are in the law firms' offices.
Mobile apps can be of much benefit to not only the firm's client, but also a lawyer. Custom mobile apps, which have periodicals and various law related books, magazines and journals integrated into them, can be of much help to lawyers on the move. This is so because the lawyers will be able to read while in a train or waiting in line at a store.
Lawyers can then research on their legal cases from their mobile phones from anywhere in the world without the need for an Internet connection. Custom mobile apps with advice on various law fields may be of much help to clients who may wish to seek law advice without visiting a law firm.continue...
Search engines are becoming more complex every day and there are many things penalized, such as link spam or too many ads in the content. Today, it is necessary for any website that represents a business to go through a yearly SEO audit.
If you are experiencing a sudden drop in your site's traffic, the site may have problems and this is where and audit can be very useful. The following three platforms are known to be very good in performing an SEO website audit.
However, it's important to note that even though this SEO website auditing software can offer valuable data and actionable insights, making sense of the information is vital to cultivating strategic direction. For helping understanding software-generated audit data, or manual SEO website auditing, we suggest ClickCentricSEO.com for a trusted second opinion.
Raven's SEO Website Auditor has been around for some years and it has proved to be a good tool for SEO auditing of websites, as experts say. The software can read all the code of a website, including hidden parts, for the purpose of detecting SEO problems and repairing them. You need only one look at the summary in order to see all the issues of the website.
The SEO site audit software will indicate any broken links that may exist on your site, as well as missing Google Analytics code and duplicate errors. The software is not free, but based on a monthly subscription. It's quite effective for all aspects of SEO, including on and off-site web presence optimization, keyword usage, and other valuable metrics.
The Raven SEO Website Auditor tool crawls any website automatically, then it searches for data about the site's SEO areas and for performance issues. The latest Google requirements like mobile responsive design and page speed are considered in the search. One of the advantages of Raven's platform over others is that it doesn't limit your keyword usage or the number of projects.
The software has a major con: it doesn't show rankings more than the standard tools from Google are showing. Even if this software has always been good, there are newer platforms now that some people consider them better. A good example can be SEO PowerSuite.
SEO PowerSuite is a comprehensive platform from Link Assistant that makes SEO auditing easy. If you have specific needs in site auditing as well as backlink auditing, it really is ideal and SEO PowerSuite can help you exactly in this sense. Even through it's pricey, this software is a complete solution and it includes a website auditor.
You don’t need other programs if you use this one. The Website Audito in the PowerSuite is also fast and reliable. The program has already been useful for many companies (large and small), helping some of them to reach the first ten Google rankings. Updates are made frequently so that the program adapts to the newest changes in search engines.
Screaming Frog is a free SEO spider tool that can work as a desktop program. This software can help you to understand what search engines can find whenever they crawls a website. By crawling a site with Screaming Frog, users can learn many details about it, such as the presence of duplicate content or broken links, but also identify server errors.
Some of these issues may not be reported by the tools from Google. One of the advantages of this program is it's simplicity. All you need to do for using it is downloading it and entering the URL of your site's homepage. Once you click "Start", you will get the data that you want in different tabs.continue...
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