Google Plus (or "Google+") is now one of the most popular social networking sites. This is one of the mostly because it provides more than what the other social networking sites have to offer.
Most individuals may see Google Plus as an extension of Twitter and Facebook. However, what more people are beginning to realize is that this emerging social platforms has features and benefits that are far more advantageous, especially for businesses and brands.
In addition to interacting with other legal professionals and individual users, Google Plus activity can be displayed in Google search on relevant keyword queries. This means that having a Google Plus presence can help your local website marketing strategy.
Like Twitter and Facebook, the initial goal of your Google Plus marketing efforts is to build a strong following. Below we share a number of tips and strategies to grow your law firm's Google Plus following.
1. Share Content: Sharing content is perhaps the most powerful way to attract new followers. Focusing on sharing content that interesting and very relevant to your target market. Additionally (and also like Twitter,) take advantage of using hashtags in front of relevant keywords that describe your posts. This can help your post become found when other users explore related topics.
2. Interact: After you have created a nice looking profile page that signifies your law firm's brand, take the time to explore Google Plus and some of the relevant content that's out there. Leave comments or "+1's" on the posts and updates of other businesses and individuals. This generates awareness of your brand and could lead to more traffic coming to your profile page (and more followers.)
3. Add Google Plus Widgets to Your Web Properties: Be sure to add the Google Plus widget on your blog and the webpages of your site. We suggest including both the "+1" button and the "G+" widget that takes people to your Google Plus page. In addition to help increasing your followers, this can also helps with local SEO by sending social signals (authority) on your website. Consider adding a link in the biography of your profile.
4. Actively Find Followers: Search for people in your legal profession or practice area. Having such people in your circles is advantageous because it may further lead to the acquisition of more relevant followers. Use the “Find People” feature on the Google Plus account's circles tab. Or you could try "exploring" related content and referencing the sources as potential followers.
5. Link to Your Profile: A good alternative to building links solely to your website (for SEO,) build links to your Google Plus profile page. This will help steer traffic to your profile while increasing its overall search engine authority.
Stay diligent with your social media marketing efforts via Google Plus. Because Google is focusing on a more local orientation with both its search results and social network, the advantages for your law firm are plentiful. Reach out, share content, and make your presence known!continue...
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