As a lawyer or law firm marketer, is critical to have clearly defined roles within the firm. And although social media marketing might seem like a task best left for a minion, if you will, delegating social marketing duties often demand a more conscious approach.
Depending on the size of your firm, social media marketing might be quite the undertaking. For larger law firms, communicating to hundreds and thousands of Facebook or Google+ followers can have a major impact on the firm's brand. It is thus important that you find a person, or orchestrate a team, that is well suited to take on the firm’s social media marketing campaign.
If you’re on the fence about social marketing, it's important to keep in mind that social media marketing can work for any type of business model. But like any marketing endeavor, it's paramount to build a plan and have roles clearly defined.
Once you have established the groundwork and game plan, you can use social marketing to reach new markets and client, both locally as well as internationally, as well as connect with other lawyers for client referrals. Additionally, social platforms enable you to interact with your clients on a more personal level, helping to build the trust and credibility your law firm brand needs.
People will trust your firm if you come forth as an authority in your legal practice area. This can be established by ensuring your social media marketing promotes highly relevant content that offers value. For this reason, the individual or team behind these efforts should have a well-defined role in what they're supposed to do.
If you're seeking assistance on how to go about delegating the responsibilities behind social media marketing, below are some tips to get you started.
1. Ask. If you do not know much about social media marketing, inquire to many of the peers amongst the firm. Regardless of the type of law firm of business, there are usually always a few individuals who are sharp on social marketing platforms. It is however important that these individuals are both familiar and interested in helping to promote the firm.
2. Outsource. If you struggle to find someone within your company to socially promote the organization, do not be afraid to outsource these services. There are a number of different options you could pursue when it comes to outsourcing social media marketing services. Just be sure to consult an experience company with a solid track record. Often times going local is the best bet.
3. Collaborate. Let the people of your law firm collaborate on the social media marketing duties. Perhaps start by having a meeting and put everything out on the table. Teamwork can often create a great balance in delegating the social marketing roles and responsibilities, while keeping everyone in check.
You may already have someone in mind that loves performing the firm's social media marketing duties. This may be an individual that is highly efficient at navigating through the myriad of social media networks and is enthusiastic about connecting with prospective clients both online as well as offline for the law firm's marketing.
In other situations, you may be the one that is tasked with the social marketing duties of your firm. If this is this case, there are plenty of resources online that can help you get underway.continue...
Although most law firms have been cautious to dive into social media marketing, now many legal practices are realizing the significance of going social as an effective and efficient part of marketing their legal services. Not only does social media contribute to acquiring more and better cases, but having a strong social media presence can help a firm establish a powerful and well-recognized brand image.
There are three social media platforms that are essential for lawyers and law firms alike. Below is an overview of these three platforms, along with some tips on how to build law firm web marketing strategies for each of them.
For geo-relevant, lawyer-related keyword searches, some law firms are positioned higher in local search results. This is because these local firms have created well-optimized Google+ Local pages. These pages are huge advertising sources for locally focused companies.
It is recommended that you build a Google+ page for both for your law firm brand (a Google+ Local page) as well as personal page for yourself. Besides increasing your online visibility and potential rankings in organic search results, Google+ is a social media platform that can connect you with potential clients and fellow legal professionals (for referrals.)
To help you optimize your Google+ pages, consider these following tips:
* Verify you firm's Google+ Local page to be a legitimate location or place
* Populate your firm's "About" information with keyword rich content
* Upload professional, audience relevant images
* Make use of videos and other media that will help market your law firm
* Add a link to your firm's website or other online resources
* Establish Google authorship by linking to you blogs
With so many individuals on Facebook, it's hard for lawyers and law firms not to take advantage of this social touch point. Here are a few tidbits that may enlighten you on how to use Facebook as a social marketing platform for your firm.
* The average duration a common user spends on Facebook is 55 minutes per day. That’s a solid chunk of time. Your brand needs less than one minute of that time to make its impact. Be sure to post only valuable content that speak to their interests.
* Utilize different types of Facebook pages. Contrary to your personal Facebook profile page, branded Facebook page allows your firm to build a credible presence online, establish an area for open discussions, automatically accept followers, and share legal knowledge and insights by promoting you content.
* Create space for more Facebook fans. The average Facebook user has about 193 friends on their account. In addition, if one person likes your firm's Facebook page, friends of that person may see interaction through their Facebook Newsfeed. This can further promote you brand's visibility while growing your following.
* Take advantage of Facebook advertising. Facebook ads can help you make your law firm more visible online, especially from a local market approach. Facebook ads enable marketers to tailor highly focused campaigns based on many different targeting tactics, such as location, gender, interests, or age.
Perhaps one of the most valuable social marketing platforms of attorneys is LinkedIn. LinkedIn is a professional social media network with a lot of potential to connect with other attorneys for case referrals and legal insights. Below are just a few of the advantages of LinkedIn for law firms:
* Connect with other attorneys for case referrals
* Earn exposure from prospective clients
* Share you content and establish your professional credibility
* Build the company's web presence with more search visibility
* Staying up-to-date on news and insights in you legal practice area
LinkedIn continues to grow as one of the most powerful social media platforms for many different users. Its diversity and growth makes it one of the best for law firm and business web marketing.
To learn more about social media and it's impact on search and other Internet marketing channels, visit this page that defines "SEO'cial," a new approach to SEO and social media marketing.continue...
At the Law Firm Web Marketing blog, we have compiled some of the most powerful social media marketing tips for your law firm. We hope some of these tips will inspire to be a better social marketer.
* Create a dedicated group on Facebook to keep in touch with colleagues and prospects that you met at past meetings and conferences. These social groups are a great way to great a meaningful community for collaboration, but more importantly, law firm branding.
* Measure the ROI of social media by using performance software. You may make comparisons regarding traffic quality brought to your website from social platforms, and guage which are most effective.
* Your social media strategy needs to answer a few easy questions: Who is your law firm's target audience? What do they expect from your firm on these social media platforms? How is the firm's social media marketing strategy going to evolve?
* You have a blog for your law firm and use the great content of your blog as promotional tool via social media. This is called content marketing, and it's a highly powerful way to gain more clients and quality relationships with other law firms.
* The social medium is not the purpose of you strategy, but rather your message is the purpose. Therefore, keep in mind that Facebook, Google Plus, and Twitter are to be used as a tool for delivering your message and not the strategy.
* Create blog content for your target visitors rather than for your law firm's brand (or SEO efforts.) This is very common with startup law firm. They often blog about entrepreneurship, marketing, and other topics that are not of interest to their target audience.
* If you intend to use the social media for customer service, try to picture your working hours on Twitter in terms of the working hours you have for your own support team.
* Consider social media marketing as storytelling and image your clients as the characters of the story. Try to imagine what can motivate them and the patterns they portray. Let their wants, actions and needs drive your story.
* Hashtag-stuffing tweets will not work to drive you more traffic. Research has revealed that Tweets having over three hashtags have received fewer click-throughs compared to those with no hashtags.
There's obviously more to social media marketing than these tips. However these tips are often valuable for law firm web marketers. To learn more quality tips about social media marketing, visit this page about social marketing insights and services.continue...
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