Public Relations (PR) and SEO, although vastly different in many ways, can actually have a lot in common. When both of these practices are incorporated in a law firm’s marketing efforts, a lot can be achieved.
The main idea is that PR and SEO are both a form of optimized communication in that they must be intricately tailored for a specific audience.
Although PR involves maintaining the law firm’s brand image through public events and appearances, and SEO involves marketing a company over the Internet, there's synergy that can be created when both are merged.
In this article we highlight five ideas to leverage PR for your law firm's SEO campaign.
Create optimized web copy and other forms of inbound marketing content (for SEO) by utilizing offline resources created by the PR department. It's important to ensure that the proper focus and purpose of the PR content is similar in its application for SEO. A lot of insights can be gained by leveraging PR content for SEO, so get creative and see what applies.
A law firm's PR department establishes a lot of contacts with potential SEO clients since they work with media and other forms of marketing. Utilize the PR department to reach out to prospects and see if your firm can utilize their web properties for off-site SEO, such as guest blogging and relevant link building.
When it comes to press release, the PR department for most law firms is responsible for generating this type of content. These press releases can easily be spun or re-purposed, and optimized for inbound marketing and SEO. It's a great way to make use of internal resources that already exist.
The PR department of the law firm can come in handy in generating insights and quality content to share on social media. This is due to the fact that PR deals with the public and established connections with the press. As a result, it's likely that the firm's PR department will have good information and content that can be used for social media (which now contributes heavily for SEO, especially local SEO.)
Data that's gathered from the PR department can be used for many different marketing function, especially fro SEO. For instance, target audience data, specifically demographics and other specifics of the law firm's target market can be used to produce more relevant content for SEO.
Is you firm leveraging public relations for its SEO efforts? We like to hear your insights!continue...
Mark Zuckerberg proclaimed that we live in a world were social connection is everything. Based on the fact that 60-80% of new business connections are found through personal relationships, very few can disagree with him.
As such, it comes as no surprise that one way you can grow your web presence and reputation is to network with other professionals online. While LinkedIn is the dominant player for professional, web-based networking, there are several others worth exploring. Here are 10 websites that can help you to grow you web presence and reputation.
Beyond.com refers to itself as "The Career Network." Since 1998 it has been provided it's members with the opportunity to find jobs based on their respective industry and location.
Makerbase is geared towards individuals who develop Apps, websites and software as well. Essentially the website gives developers the opportunity to showcase their previous work to potential clients. Therefore, anyone who is searching for a logo designer, website designer or App developer, will be able to see the profiles of potential candidates as well as a list of their previous work.
Xing is essentially a European version of Linkedln that gives German-speak individuals the opportunity to find advice, partners and jobs. It is worth noting, however, that the website is utilized by 200 different countries as well.
Plaxo is essentially an online address book that automatically synchronizes and unifies your contacts. Due to the fact that this online address book is cloud based, it automatically updates your contact's information if they change it. And since it enriches your contact information through social network data, it can prove to be a great tool to utilize to ensure that the contact information that you have of your correspondents is accurate at all times.
Sumry operates as an online resume and portfolio website with a unique twist. It specifically highlights your skills, work experience and certifications on your timeline. This essentially gives professionals and companies alike, an opportunity to gain a preview as to who you are as a person rather than just a blank emotionless resume.
Doostang is another website that people who are interested in media or technology can utilize to expand their web presence. Doostang is essentially an online career networking community which can prove to be a valuable resource for people who specifically want to locate career opportunities within the technology, media, entertainment and consulting business sectors. They are able to provide their members with this opportunity due to the fact that if a social connection of one of their member's inner circle provides a job opportunity, that member receives an alert.
LocalsNetworking is a platform that gives its members the opportunity to network with other individuals who live within close proximity of them or a locally based business. For example, if you're a contractor you could utilize this website to locate plumbers, landscapers or pavers for example.
Data.com Connect gives its members the opportunity to access the contact information of millions of professionals and companies. Everything such as their title, direct phone number and email is easily organized within a massive online directory.
LunchMeet is an iOS App that gives it's members the opportunity to schedule lunch meetings with their Linkedin contacts. All a member has to do is to sign-in with their Linkedin account and choose the times as to which they are available for lunch. Once this has been done, the App utilizes your geographical location to suggest a variety restaurants where you can meet up with another individual who may be free within the selected time slot.
Jobcase gives you the opportunity to create a detailed profile which contains your preferred work conditions, salary, whether or not you would relocate for a job position and even your personality traits. What's so interesting about Jobcase is that on top of the fact that it can help to expand your web presence, it has information on over 100 pre-existing job-listing sites, such as CareerBuilder Snagajob and Monster Jobs.continue...