There is a dramatic as well as drastic increase of mobile internet users in the last couple of years. This means more and more people are now accessing the internet via their smart phones and tablets. For those doing business online, mobile website optimization (or ensuring a company has mobile-friendly website) is critical to reach consumers and effectively promote products or services.
Many Internet institutions, Google included, have said that by 2015, almost every single individual in the planet will own a mobile device, particularly the smart phone. That equates to nearly 6 billion users, a very enticing and large market of online shoppers and consumers. This is also means having a desktop-anchored website is no longer enough for small businesses to large scale companies.
If you run a company in this day and age, having a mobile-friendly website is a necessity. But with the huge potential presented by the mobile internet users, establishing a strong and reliable mobile web presence is now an imperative.
This is because traditional websites are configured for mobile platforms and this leads to bad user experience. In a recent study, 57% of the world’s Internet users say they would not recommend a site that has a bad mobile web presence while another 40% say they will seek another service after a bad mobile internet experience.
There is now a trend that companies are pursuing for mobile website optimization. These are basically websites specifically designed to provide excellent user experience for the mobile internet users.
Since screens are smaller in phones and tablets, the structure, design, and schematics of mobile websites differ greatly from traditional websites. Less text, more buttons, larger fonts, and features like maps and click-to-call graphics are the major attributes of a mobile website design. Website optimization ompanies like the Web Presence Group are making a push toward mobile website optimization and user-intuitive web design.
There are several elements that make a company's mobile website design successful. These are ease of access and navigation, fast loading speed time, redirects that lead to the mobile version of the page, and readable content.
But more than just the actual look and feel of the mobile website, your company’s mobile web presence also hinges on SEO. Thus, building a mobile web presence require successfully implementing SEO and web design elements as well as offline and offsite components.
As the rapid increase of mobile internet users continues, it becomes more important for businesses to form a strong mobile web presence. Because this new breed of internet users are able to access the Internet anytime and anywhere, it is crucial that your company integrates mobile website optimization into its strategy.continue...
It is now official: Google mobile searches have surpassed both tablet and desktop searches. This was announced by Google some time ago. The company went ahead to state that this is happening in ten countries, including Japan and the US.
This does clarify Google's recent focus on mobile search which they tweaked their algorithm to favor mobile-friendly sites. With user search experience being at the top of their concerns, it does not come as a surprise that they would strive to ensure that the experience on its search engine site and app is interesting and friendly.
For businesses keen on running any SEO campaign, this is a really big deal when you take into consideration Google's recent implementation of the mobile friendly algorithm which is anchored on connecting mobile or smartphone searches with sites that are mobile friendly sites. The direct implication of this is that if your site is not responsive or mobile friendly then your page ranking with Google as a search engine is bound to significantly drop; negating your SEO campaign goals in the process.
Even though it is true that the organic SEO profession is one of the most fluid marketing spaces, this current change is bound to call for some far reaching changes in terms of strategy. With such a huge number of people using mobile devices it is imperative for any SEO campaign to take into consideration this fact when planning and executing their campaigns.
Being fully aware that most of the times, the required answer to a clients search query may not even lie on the web page but rather on the content that's found within the mobile app, the company has already started offering links to pages contained in mobile apps for all mobile searchers on any android device.
This change is bound to have a huge effect for sites and especially so ecommerce sites that have installed good apps and may be having problems in increasing the user numbers. A good SEO campaign can now use the search results from Google to increase the installation rates of apps and also come up with ways of boosting engagement from already existing users.
It is also worth mentioning that for an SEO campaign, even though optimizing pages in the app store is bound to improve the overall visibility of the app store, the key though is to optimize the app itself so as to increase the number of people gaining access to the app from virtually all the Google mobile searches using an Android devices.
This does imply then that many Traverse City SEO campaigns will now pay more attention to not only the visibility of the app store but also ensure that the apps being developed are also optimized so as to attract the traffic.
It important to take note that even though responsive design is considered to be mobile friendly, separate mobile sites can be considered mobile friendly, this remains the case provided the appropriate mobile annotations are applied on the site as is outlined in the search engines mobile guide. That's why it is important to run your site's major pages into the 'mobile friendly test' so as to confirm its mobile friendliness.
google, seo, mobile search, 2015, mobile, smartphones, design, strategy, mobile appsThis will go a long way in dictating whether you site will follow prospective clients to the mobile search space where they are currently headed or whether you will remain with the standard searches. No business can ignore this any longer and still survive in the online market space.continue...
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