Law Firm Web Marketing


Does Advertising on Bing Offer a Better Bang for the Buck Than Google?

Google and BingAccording to Pricing Engine, advertising on Bing is "more efficient" compared to Google AdWords. This is big news for law firm search marketers, for this new data directly focuses on small to medium sized businesses (or SMBs).

It is a fact that Google has huge volume of searches, but when it comes to the overall average cost per click (CPC) Bing is much lower based on the analysis of Pricing Engine. Pricing Engine examined the data coming from several small business accounts. They discovered that although Google has slightly higher CTR (click through rate) average, the CPC's are much lower for Bing advertisers.

Bing "More Efficient" for SMBs?

Pricing Engine recognized that Bing is "more efficient" for SMBs. Although bigger companies may require the higher volume of searches on Google but SMBs does not need that kind of scale. Pricing Engine is helping small businesses in how they can effectively buy online ads. They compare data from their clients and present a report at the Street Fight Summit in New York. This data is very significant to their business since they will have the capacity to analyze the performance of PPC advertisers in relations to the companies. After examining this data they can provide some recommendations.

Jeremy Kagan, the CEO of Pricing Engine, revealed that this is the first time that they have shared the information regarding extensive trends. This data may not be statistically severe however his main objective it to start a discussion regarding the VSB or the very small businesses.

One of the major points of the report is that most small businesses put more focus on advertising on Google AdWords rather than using Bing. According to Pricing Engine, AdWords advertisers have an average rate of 2.4% on their clickthrough and 2.3% only for Bing. However, the cost of clicks on Bing is lower compared to Google AdWords. The cost per click of Bing is $1.10 compared to $2.40 for Google AdWords.

Pricing Engine also discovered the largest category based on the number of accounts is the stores. On the other hand, the greatest investors on Google AdWords are the digital services companies and ecommerce store PPC advertisers.

So, is your law firm doing any sort of PPC advertising on Bing? Let us know your thoughts in the comments section below!


The Power of Google+ Local for Local SEO in Peoria, IL

Google Local SEO PeoriaGoogle+ is something any Peoria business interested in local SEO should not take lightly. Google+, if applied appropriately to a local SEO campaign, can turn rankings around for some businesses.

To start your business on the righteous path for local SEO in Peoria, IL, below are some of the benefits that Google+ offers small to medium sized businesses.

Get the Most Authoritative Citation for Peoria SEO

Probably the most important factor in using Google+ for local SEO in Peoria, IL is getting your business listed (which in turn provides a citation for your business.) Citations are simply mentions of your business' name, address, and phone number. And the more citations you have sprinkled throughout the web (commonly on local directories), the better overall authority and local SEO potential your company will have in Google search.

Social Perks That Only Google+ Provides

Posting on Google+ allows you to enjoy a string of advantages that only comes with Google. These benefits include having your content automatically indexed by Google’s search engine crawlers. Also, being on Google+ pushes the search engine to search the web of all your presences and have it integrated and weighted together with SEO.

Using Google+ also allows you to enjoy the perks of YouTube, Google Circles, and Hangouts to name a few. Here you can communicate and engage with your audience and fellow peers. In short, an active social media presence on Google+ can offer incredible potential beyond simply local SEO in Peoria, IL.

Real Time Meetings via Google Hangouts

Real time video streaming? That is one of the things many businesses enjoy with Google+. You can hold conferences, business meetings, and demonstrations with your clients regardless of location and time zones. Hangouts lets you brainstorm with your crew, pitch an idea to your boss, or just chat and discuss business issues with colleagues.

The best thing about Hangouts? All videos are automatically recorded and posted on YouTube, which enables you to access it anytime, anywhere, at your convenience.

Show Your Business from the Inside with Google Business Photos

With business photos, you can take your customers and potential clients on a 360-degrees virtual tour inside your establishment. This enables them to get a “feel” or an “atmosphere” of your business location and see what is in store for them if they decide to pay a visit.

Give Searchers Clear Direction with Google Maps

With the Google Map feature, Peoria business owners can easily show their customers what the outside of your place looks like. This offers people an idea of what to look for when trying to find your business. So although this is not a local SEO tip, it's one that can help turn prospects into paying customers.

These are just some of the small business local SEO tips and advantages of having your business listed on Google+. Do not put this new social media platform from Google at the backburner. Explore its potential and you definitely usher your business to success.


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