Law Firm Web Marketing


5 Tips to Using SlideShare for Law Firm Web Marketing

SlideShare for Law Firm Web MarketingSlideShare is a popular platform that aids a number of web marketing strategies. SlideShare enables users to create slide-based presentation (parallel to Microsoft PowerPoint) with ability to share and embed presentations on various other web properties.

With visual content offering a more engaging and attractive option for web users, SlideShare can help supplement various communications for your law firm. In this article, we offer some tips to making the most of your firm's SlideShare presentations.

Center Your SlideShare Presentation on Your Legal Specialties

When embarking your first SlideShare presentation, focus on a legal practice that you truly specialize in. This will enable you to provide optimal value in your content, which supports the following strategies of making your presentation known and potentially viral. Be very specific with this. If you specialize in criminal defense law, create your SlideShare around a specific need or legal solution, such as "How to beat a DUI charge."

Write a Creative & Compelling Title Slide

Your introductory slide, or "Title Slide," offers viewers that important first impression. Ensure your title embodies the solution or value proposition that you plan to cover. You may also want to take into consideration the design element of you slides. A clean, professionally looking slide template is important. Just be sure to keep it simple and avoid implementing too many graphics that might clutter-up your presentation.

Keyword Optimize Your SlideShare Presentation for Greater SEO Potential

In the title, description, and tags fields of your SlideShare presentation, add keywords that reflect what your content is all about. This simple keyword optimization process can supplement many facets of SEO. For instance, if you embed your "How to beat a DUI charge" SlideShare on a blog post about "DUI law," then you are making the blog post more keyword relevant (thus increasing its SEO value.)

Integrate Your Presentation in Other Relevant Forms of Content

Like we mentioned in the latter tip, you can integrate (or "embed") your SlideShare presentations on other web properties and forms of content. Articles and blog posts are great place, for you can supplement your words with more visual elements. You can also add SlideShare presentations to aspects of your website to help educate visitors about specific areas of law.

Promote Your SlideShare Presentation Across Numerous Platforms

After your SlideShare is complete, you'll want to promote your presentation on the social media platforms your firm is active in. Not only does this expose your content to your audience, but a well-liked SlideShare that gains significant popularity can make it more authoritative. That is, when people search SlideShare for related presentations, your firm's presentation will be more likely to show-up in their search results. So beyond the content marketing benefits of SlideShare, the SEO benefits are equally powerful.


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