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Technical SEO Tips to Help Your Site Rank Higher & Faster

Technical SEOWhen people talk about SEO, most think of keyword research, content optimization, and building links. While these aspects are indeed important for SEO, many people often neglect the technical side of the SEO equation.

Technical SEO is a huge aspect of the equation, entailing complex and code-heavy processes that are invisible to users. While technical SEO focuses on the site’s HTML structure and mark-up, these components can impact a site’s performance in more ways the one.

In a nut shell, technical SEO focuses on a site’s internal construct and addresses its fluidity of search engine crawling and indexing. A site that has employed excellent technical SEO techniques is more easily indexed by search engines and are easily located by users, which adds to its user-friendliness and positive user experience.

The following are technical SEO tips that you might want to consider when optimizing your site.

Fix HTML Errors

Locate and repair HTML errors and other issues. HTML errors can be nuisance especially to both site owners and users. Common HTML issues such as crawl errors, like DNS lookup errors and 404 pages can hamper user experience and impede the performance of your site. These errors can lead to loss of users, mainly because they will quickly look for other alternatives and sources.

Optimize & Integrate Sitemaps

Sitemaps are basically your site’s visible index to all your site’s pages. There are two types of sitemaps: HTML and XML. HTML sitemaps are basically food to search engine crawlers and spiders. If your product, service, or content is not indexed in your HTML sitemap, search engine crawlers will have trouble locating your content and have it indexed in its database.

XML sitemaps are specifically designed for Google Webmaster Tools. But essentially they function like HTML sitemaps - they help search engines to find your site’s content and have it indexed.

Ensure All Content is Unique (Espeically Meta Data)

Make sure your meta data is unique. Duplicate meta tags (page titles and meta descriptions) can spell bad things for your site and its performance if you can’t locate them and fix them quickly. Meta tags that contain similar words and descriptions will confuse crawlers and may lead to mis-indexing of pages.

Use Canonical Tags Where Appropriate

There are certain sites, particularly large e-commerce sites, have multiple sites that contain same content. Canonical tags help search engine spiders to find the most meaningful site or URL. This will make sure that spiders index the right page over other pages with similar content.

Similar to canonical tags, another very important technical SEO integration you'll want to use when marking-up your site's content is Schema.org. Here you can better define what exactly your content is for search engines. Schema.org lays everything out on the table, and it's a great resource to learn and implement new tags as you go.

Keyword Optimize URLs

When your URLs, basically the words bunched together in the webpage’s address bar, are not optimize, the chances of the search engine spider finding it is close to minimal. It is just wrong when your URL says something about real estate when your content tackles on dental technicians.

Whether for enterprise-level SEO or local SEO, technical SEO can have a profound impact on rankings. There is a variety of technical SEO tips out there that are not mentioned in this article. Do your research and experiment with various ideas. There's always new and emerging strategies being brought up in forums and discussion sites.

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5 Common Webmaster Faults That Inhibit SEO Potential

Google search engine dominance via SEO is the objective of many webmasters and search marketers. Businesses need to be able to reach out to many online customers via higher Google ranking. There are some faults made by the webmasters make, which affects the SEO potential negatively. Here are some of the common SEO faults that webmasters make or neglect to address.

1. Not Enough Text Content Throughout The Site (Or Too Much Image-Based Text That Spiders Can't Crawl)

Usually, when the website is being redesigned, and the images are increased, but the text is reduced, the site will not be featured in most of the pages crawled by Spider. Usually, most of the rankings are focused on the homepage of a site, so ensuring that there's sufficient space to write some quality, unique, and keyword relevant content.

However, the pages with less text will help the readers to view more animation, and they will easily access most of the web content on the first page, devoid of scrolling.

2. Missing HTML And XML Sitemaps

The XML and HTML Sitemaps helps the webmasters to communicate to the search engines concerning the pages that are on other sites. Technically, it helps to indicate the pages that can be crawled on the site. Site map helps to list the site URL together with the extra metadata concerning every URL. When they miss, the site will have less tasks to perform, which will in turn increase the web performance.

3. Using Flash Media And Heavy Media Files

The flash media and other media files that are heavier tend to make the pages to take time to load. Other than that, there are some browsers that will need the appropriate flash player in order to play the flash media, which could be irrelevant if the user doesn’t have the right flash player. As a result, few people will visit the site, and for that, the pages will not be highly ranked. In short, flash media is not good for sound SEO web design strategy.

4. Duplicate Or Blank Page Titles And Meta Descriptions

The duplicate titles and other Meta descriptions that are on websites are a real enemy of SEO. The use of duplicate titles makes it difficult for Google to rank the pages easily. The blank pages will also be difficult to be read by the search engines, which will affect their ranking.

A good thing about the duplicate titles, especially the external duplicates is that the site might be privileged to be seen when a search is made. This is because the search engine will relate the title to a similar one, especially if the other has a higher ranking.

5. Not Installing Google Analytics Or Webmaster Tools (For Analysis And Performance Tracking)

Google Webmaster Tools and Google Analytics help to track the performance and analytics. Google Webmaster Tools tools can also help to check the loading speeds of the pages. The Google Tools have features that let you determine the average loading speed.

In as much as the tools help to determine the page performance, you will be able to increase the functioning of your website, without the interference of the tools. The tools could take some time to run the performance test, which could reduce the speed of the pages.

Nevertheless, all these faults should be fixed, for the sake of Internet marketing and SEO success.

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7 Local SEO Insights for 2015 (Insider Insights from Google)

Local SEO GoogleSEO professionals are constantly in search of new tools, insights and methods that will assist them in their ultimate goal of improved results for clients. What if you had the opportunity to learn directly from the source? Well that day has come. Google has shared very key insights that will greatly assist local SEO professionals in their quests.

Especially since the internet is more often than not used to verify the existence of a business (essentially establishing a trust between business and customer), it is imperative that SEO marketers know that true keys to success. With the wrong amount of marketing, a word of mouth sale can result in a sale for a competitor.

According to various insightful Google professionals, there are a number of common themes that should be followed for better local SEO, and they are:

  • 1. Be Easy to Find in Multiple Ways - Although businesses can be found online, it is NOT always easy to find them. No need for your clients to miss out on business because a competitor was less taxing to search for and find. You can ensure ease via the following:
     
  • 2. Schema Markup - Schema markup is NOT a ranking system, but is has the capabilities of affecting ranking systems. Use this unique markup language to your advantage and better communicate your site's content to search engines like Google. Schema also makes is much easier for engines to index and parse content.
     
  • 3. Expand Beyond the Website - Social media pages, online reviews, blogs, local directories and more will aid in SEO results. Maile Ohye (Google Developer Tech Lead) released a set of 6 videos explaining the importance of expanding beyond a website. Ohye reminds all of the importance this places in exposure.
     
  • 4. Mobile Usability - Make sure that you can be found on mobile devices. Webmaster Trends Analyst, John Mueller, recently posted about the importance that can be offered by way of Google’s Mobile Usability Tools that are now within Google Webmaster Tools.
  • 5. Leverage RSS Feeds & XML Sitemaps - Add the URL of any new or modified sites. Also include the modifications that have been made. This will assist greatly as it pertains to search crawling.
     
  • 6. Be Useful and Not Fluffed - As with any avenue of marketing, useful information is key. All content needs to also be consistent for the user and for search engines. Filling websites, etc. with overwhelming fluff will catch the eye but loose the consumer and get lost in the abundance that is the internet. Being useful also includes being accessible via a mobile device and still offering user content.
     
  • 7. NAP Data - At the bare minimum, NAP (name, address and phone number) data should be consistent everywhere that a business can be found (social media pages, review site, local directories, etc.). This is a critical element for Google local SEO and getting business ranking hiring in the local listings. Essentially, NAP data (or "citations") are like backlinks .

Google has released special Webmaster tools for mobile accessibility due to the importance that it plays with SEO and especially in the local Traverse City SEO market where local small business thrives.

These tools allows you valuable insights for the sole purpose of enhancing the consumer’s experience while unveiling pertinent insights to you. Learn of the presence of Flash content, viewports, font styles and sizes, where clickable elements are placed and more. The utilization of this information should be standard procedure right alongside planning and standard analytics.

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