Law Firm Web Marketing

    

5 Ways to Increase Your Google Rank

Increase Google RankingGoogle search engines use a variety of techniques that govern which pages should be displayed first in the search results. The Google ranking formula is not completely known to SEO's, but there are strategies and techniques that you can employ improve your websites rank in the organic search results. Below are 5 ways to increase your Google rank and earn more traffic to your website.

1. Keyword Optimization

Many websites target wrong keywords and this is among the worst mistakes. Take your time to do a thorough analysis of the keywords that produce conversions. One of the ways is to have analytic software like Google Analytic installed on your site and see how people find and interact your website.

Usually, business targets broadly, therefore have high volume keywords that convert well instead of ranking keywords based on competitiveness, conversion and multiples of volume. After installing analytic software, mark the keywords that cause your visitor to engage and even leave a comment or make a purchase. Also note the pages which scare them off. Ensure you choose keywords that people will look for.

2. Link Building

Backlinks are links that come from another site to your site, because they point back to your pages. When you build these links which points back to your website, they can really boost your site’s SEO and increase Google rankings. The more reputable and authoritative the website, the greater the impact it will have to increase your Google rankings.

You can add backlinks by making some comments on other blogs, guest blogging, and other creative tacts. However, there are various link building techniques that can help you achieve the best results. These includes creating viral content, guest posting, building link exchange relationships, creating info-graphics, and analyzing competitor links.

3. Schema Markup

This is one of the latest evolutions in SEO. It’s one of the powerful forms of optimization but currently the least used forms of SEO. After grasping the method and concept of schema markup, you can use it to boost your website in the search engine result pages.

Schema markup uses unique semantic vocabulary in microdata format. It is actually a code that you put in your website to assist the search engines to return more informative results. It not only tells the search engine what your data says but also what it means.

4. Include a Sitemap Page

A sitemap is a page or file on your site that lays out all of the rank-worth pages of your website. It enables Google bots to easily find all the links and content of your website. Sitemaps also determine the importance of your website’s content. There are a number of websites that will create a sitemap for you or you can even generate one for yourself. This alone can really help increase your Google rankings.

5. Have An Active Social Media Presence

Always capitalize much on social media. Social media is a great way to spread backlinks to many viewers. If your content is valuable, many viewers will link your site for you, which in turn increases traffic and consequently increasing your rank. Developing a compelling post about your site is important for social media. The reader should be fully attracted to follow the link and also needs to stand out from the pool of news on their feed.

Do you have any more tips to increase your website ranking in Google? Let us your know SEO strategies in the comments below.

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3 Ways to Effectively Optimize Your Website for 2015

OptimizationIf your firm is struggling to see top search engine rankings, it might be a result of inadequate use of the most basic website optimization strategies (which your competitors are probably using.) So in this Law Firm Web Marketing post, we delve into 3 highly-effective and fail-proof strategies to optimize your law firm website for success in 2015.

1. Integrate Schema Markup

Schema mark up has been in existence for several years although very few law firm SEO campaigns use it. Schema is a form of micro data that makes it easier for search engines to interpret and parse your web pages' content, and therefore serve more relevant results to any user based on the search query.

You will need to apply Schema markup to the content of a page to define pieces of content (i.e. business address, description, phone number, etc.) and how the search engine should treat it. You may apply Schema attributes and element directly to the HTML code of the webpage to present additional information to the search engine crawlers.

The form of Schema markup of law firm SEO and web marketing is LocalBusiness Schema. Because this is the most relevant form of markup related to local search, using this form of Schema better defines your firm's location. 

Apart from making the search engine easily categorize your website content. Marking your pages with schema can assist in displaying rich snippets of your web contents in SERPS. An example would be an author listing on a blog post or article ranking in Google.

2. Create Sitemap & Internal Links

Another simple yet effective website optimization technique is to ensure that your website has inter-linked content (or pages), and at least every page have one clickable link to it, preferably from the homepage and several other pages on the site. Doing this will make your website more user friendly, as well as easier to crawl and index. In addition, it is also good to have your pages linked at the footer as well as a sitemap. If you site is still growing, you should ensure that your key pages or the categories are having the sitemap.

Expanding your website mostly leads to losing track of some of your key money pages. It is important to generate a sufficient XML sitemap for the whole website. The sitemap will list any page in the website. Then you should submit the sitemap to the search engine to ensure that they index every page.

The sitemap is useful for SEO and fluid crawling and indexing (from a search engine perspective). In essence, it's important in ensuring that you have properly interlinked all your site's pages, almost like the index of a book. With the sitemap, search engine spiders get a clear roadmap to access your site's pages and content.

3. Revamp Page Copy

Regularly keep updating your site's money pages to keep them fresh and rank worthy (helping to achieve a higher ranking.) In short, ensure that the copy's clear, unique, informative and conversion-oriented. In short, this is a the foundation to establishing an on-site optimization strategy to improve the web presence of your brand and image it seeks to portray. For more about web presence optimization, click here.

Without good content your website may never been seen. Write for your target audience. You will have to make the information appealing to the need of your visitors at that particular time. For instance, write creative and effective headlines to establish your brand's impression. You should at least write headlines that are interesting clear, but for SEO, it helps to include keywords and geographic targets. For example, "Locally-Trusted Divorce Lawyers in Oakland".

This is just the tip of the iceberg, but definitely some easy SEO wins for 2015 that you may or may not be taking advantage of. We left out about 100 other on-page SEO strategies, so let us know your favorites in the comments section below.

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