Law Firm Web Marketing

    

3 Momentous Tips for Local SEO

Long informative posts are over-rated. So in this short post, I will outline three momentous tips for local SEO. Although these SEO tips are quite simple, they will significantly help to increase your law firm's search ranking in the Google local listings.

1. Get on Google Plus

Although Google Plus is a social media network, it directly correlates to the local organic search listings. When you have your Google Plus page created and populated, there are two important tasks you'll want to do in order to gain the most local SEO value:

1. Include a link on the law firm's website that directs to its Google Plus page. The exact HTML code for this link can be found on the Google Plus page while in edit mode. The code snippet will include the recommended anchor text “Follow us on Google+” along with a “rel=publisher” snippet in the link’s code.

2. Add a link on law firm's Google Plus page that points to its website. These is a specific field for this located on the About tab on the Google Plus page.

These two links alone will provide the "verification" need to give your listing a jump in Google local search. Think of this as a credibility measure of being one within the house (Google, that is.)

2. Seek Local Linking Opportunities

Generating link popularity is one of the most highly-sought after sources for better search rankings. However, instead of finding high authority link sources (or websites with high PageRank,) seek out local link sources.

As a law firm, one of the best places to start is with the local connections you already have. Perhaps you can write a guest blog post for a fellow attorney in the area. Because that blog has local relevance with your website, any backlinks you add in the article will have greater value for local SEO.

You should also scout for local web directories, as well as directories that reflect law or your specific legal practice. The idea is that you want to generate link popularity from relevant sources, not just high authority sources.

3. Start Producing & Sharing Content

You may have heard of a little phrase called inbound marketing. It flows directly with content marketing, which is producing and sharing awesome content with the intention of inbounding traffic directly to your website or landing page.

From a lawyer's perspective, think about the forms of content that will educated your audience. Perhaps you handle DUI defense cases. You could write an informative article about DUI defense and share it using various social media networks. Interested readers may then turn to you for legal help regarding their DUI case.

When you think about it, these three local SEO tips are interrelated. Google Plus and guest blogging opportunities help you share and gain further the content you produce. Let us know what you think of these tips, or if you have additional tips to add.

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Top 5 Law Firm Web Directories to Improve Your Google Local Search Rankings

The term "Local SEO" has been familiar among webmasters and SEO analysts for many years. But ever since Google integrated its social networking site (Google+) with Google Maps and Reviews, the potential of local SEO to gain traffic and prospects has increased greatly.

It doesn't mean your listing will reach the first page of Google for whatever competitive keyword you are targeting just because you have created and verified your phone number with Google. If you have a law firm or if you are an individual lawyer practicing in a city or town in the U.S., you should have already witnessed the immense competition in your market on the internet.

It is no wonder that lawyers and attorney related keywords are some of the most highly paid keywords in Google's Adwords PPC network. What does it mean? It means large and multi-million dollar law firms are willing to spend a fortune on the internet to find new clients.

Gain a Competitive Edge with Google Local SEO

If you represent a small firm that is committed to serve your community or if you an aspiring individual who wants to build your career as a reputed lawyer, you might be intimidated by the influence of these big-box law firms on the internet.

There is a simple yet effective way to crush your competitors however humongous they are. It is called Google local SEO. There are a lot of ways to improve the rankings of your Google+ listing and make them rank in first page of Google in a matter of weeks if not days.

One of the best ways to improve the rankings of your listing in Google is to submit your business details to all the top business directories that are specific to your market. By submitting your business name, address and phone number (or "NAP" - citations that contribute to local search rankings) to these directories, you can greatly influence the ranking of your Google+ and Map listing.

Top Directories for Local Law Firm SEO

The following is the list of top 5 law firm web directories for local SEO.

1. FindLaw.com

They have been in the business for a really long time. Launched back in 1996, the website is considered a hub for reading legal news, message boards, local directory and more. The website boasts 5 million unique visits a month. That's a lot of traffic. By submitting your business listing to this website, you cannot only improve you Google Maps listing, but can also get a lot of leads directly from the website.

Google Page Rank: 7/10

Alexa Traffic Rank (U.S.): 1,522

Visit FindLaw.com

2. eLocalLawyers.com

The site was launched back in October 2006. You can add your business listing to this website for free in a matter of seconds. If you become a paid member, you won't just get promoted to the top of the listing, but they will also give your contact details and information to people who are looking for a lawyer in your area. Google Page Rank: 5/10 Alexa Traffic Rank (U.S): 30,339 Visit eLocalLawyers.com

3. Attorneys.com

This is also a free service. Attorney.com is a part of LexisNexis, and Martindale-Hubbell who have been in the legal industry since 1868. The site has great reputation not only with people, but also among search engine.

Google Page Rank: 6/10

Alexa (U.S.): 47,000

Visit Attorneys.com

4. Lawyers.com

Lawyers.com is a premium service and only offers paid listing. However, placing your business listing in a website like Lawyers.com can boost the rankings of your Google+ listing.

Google Page Rank: 7/10

Alexa (U.S.): 1947

Visit Lawyers.com

5. Local law firm directories in your district and town

You can also search for local lawyers and attorney directories specific to your district or city. Submitting to these kinds of geo-location specific directories can help you stand out from the crowd and improve your Google search ranking effectively.

Final tip: Always bear in mind that you should submit the exact business name, phone number and address to these directories that you have furnished on your Google+ profile.

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5 Pillars of a Successful Local SEO Strategy for Lawyers

SEOToday's marketing strategies have shifted to online, even for law firms. When it comes to online marketing, SEO holds an integral segment in many different campaigns. Attaining top search exposure for relevant keyword targets can drive more clients and awareness to a law firm or a lawyer.

As people have become more dependent online, properly using SEO tactics and strategies can give lawyers and law firms the leverage they needed to bolster their reputation and drive new cases to their firm. If you are a lawyer or managing the marketing for a law firm, here are some effective SEO tips to boost your rankings and build a strong following of advocates.

1. Website Design and Optimization

Today, it is virtually impossible for lawyers to gain a competitive edge without a website. not to have their own websites. The idea is to design a website that is aligned to your mission, vision and target market. Professional looking websites require intensive research, something that website designers have mastered through time. It is important to create a website that has logical and intuitive navigation to put your online audience at ease in finding what they are looking for.

Although web design is outside the realm of SEO, offering a quality user experience helps to ensure your visitors stay on your site and turn into valuable leads. The right balance of white space and margins, custom CSS, graphics resolution, launching capability, and cross-browser compatibility - all of these elements must be top of mind when designing an SEO-friendly website.

In addition to a captivating website design, lawyer SEO must also focus on its on-page optimization. Search engines crawl, digest, and index the content of a website. When developing on-page content, it is important to place relevant keywords in the page title, meta description, headings, subheadings, and paragraph copy of a page.

For instance, if you are a divorce lawyer, try to ensure that the phrase "divorce lawyer" is strategically placed in these aspects of a page's content. It is also important to include your keywords in the URL when naming page. Lastly, when adding images, it is important to incorporate keywords as the images file name (before uploading) as well as in the image ALT tag, respectively.

2. Relevant and Valuable Content

When it comes to content, it is imperative to publish relevant pages that specific to your legal expertise. Important content to publish on your site are case studies, legal analysis, frequently asked questions about legal proceedings, white papers, and so on. Keep in mind though that good lawyer SEO strategies will sometimes include industry-specific information that can be easily digested by simple readers. Try to explain legal jargon in the simplest ways possible for your reader's easy understanding. Once content are developed accordingly, you can easily get into the top of the SEO ranking heap and promote excellent reputation for your practice.

3. Social Media Engagement

Social media has become a force to reckon with in today's search engine ranking algorithm. As important as having a website for lawyer SEO is your presence on social media. The more shares, re-tweets, and likes your SEO strategy have, the more it will boost your rankings and authority on your specific legal practice. Be visible in Google+, Facebook, Twitter, and LinkedIn. This is a great avenue for you to assert your expertise and knowledge, thereby, developing good reputation for your legal practice. Be professional when engaging in conversations on legal issues relevant to your legal expertise.

4. Create Back Links

If you are familiar about search engine algorithm, you may have an idea on why it is important to be consistent and reliable. Search engine algorithms do not just crawl and bank on keyword hits. Through time, it has been developed to evade Black Hat SEO tactics and rely more on "ethical" White Hat strategies when crawling for data to provide to end users. One important aspect that indicates relevance of your website and its content is the number of high quality links pointed back at you. With great content, you can easily create links from authority sites. This, in turn, will make search engines believe of your websites reliability and trustworthiness. Great content always build more links. The more links you acquire, the higher you go on the SERPs. The higher you go, the greater is the traffic coming in.

5. Earn Honest Reviews

Earning honest reviews, whether on your Google+ Local or Yelp page, is an important matter involves ethics (but can significantly improve your local SEO Peoria IL efforts.) Fake reviews are direct violations to review sites term of service and to state laws. Steer clear of services that offer fake reviews. When it comes to reviews, be truthful as much as possible. Today's SEO is more driven for quality and reputability. To boost your lawyer SEO results, it is better to get positive reviews from actual clients who are truly satisfied with your services.

So whether you're doing lawyer SEO in Atlanta, Peoria, or Traverse City, these same general strategies and tips will help your web presence thrive in the organic search results. To learn more, stay abreast the latest blog posts here at the Law Firm Web Marketing blog.

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Blog SEO Tips: Get Your Posts Found & Inbound Quality Site Traffic

Blog VisibilityAre you kin to SEO and getting the most search engine exposure from your blog posts? We thought so. What decent blogger or content marketer wouldn't want to get their work in front of as many eyes as possible (especially eyes that are actively seeking topics related to your content.)

If you're interested in master your blog SEO craft, below we share some tips to help get your posts found and naturally inbound quality site traffic your blog.

Optimizing the title of your posts

Unfortunately, many Bloggers don't really give it a second thought when writing the titles of their blog posts. In other words, they don't optimize their headlines for topical keyword relevancy, which makes it difficult for search engines to define and rank posts accordingly.

The trick is to include the keyword at the start of your post headline. Google scans for keywords starting from the post headline. It then scans the last paragraph of your post. So if you included the keywords in their relevant places, you'd have a better chance of your posts showing up.

It's important that the title of your post get shared among individuals all over the web. That calls for creativity, which basically means that it must raise curiosity for people to look into that specific post. The more your posts are shared, the higher the chances of getting ranked. That's because of the engagement factor, thanks to social media such as Facebook and Twitter.

Note: Don't forget to research on your keywords. You could even use the free Google analytics tool to find the best keywords for the titles of your post. You can also check out this great resource at FindLaw.com which shows more tips and techniques for keyword selection for law firms and legal professionals.

Respecting the value of links and anchor text

Just like we said in point number 1, search engines don't scan everything you write. Instead, they focus on certain parts of your posts, like your headlines, your sub-headings, anchor text, and alt text of images.

Now, whenever you insert a link, it will be highlighted with the color of your choice. These links can also act as keywords when search engines are crawling your web pages. Your safest bet would be to include relevant keywords where appropriate, especially on your headlines, sub-headers, hyperlinks etc.

Researching keywords parallel to blog post toics

Most newbie bloggers find it hard to choose a topic they would want to write on to make some money. In most cases, they have a passion for one or multiple topics. However, the problem is, not all topics are profitable.

To plan for your blog, start by evaluating the motive of your blog. For instance, if you want to attract more readers and make more money, you'd be better off with business, finance, health/lifestyle, and relationships topics. These are very profitable topics because people are always concerned with these areas.

If you're interest falls under any one of the above, you are lucky. Now your only task is to research on the relevant keywords to use as the main subject of your blog. For more on this, scope out this read at Moz which offers insights in choosing quality keywords that your target audience is searching for.

Researching on keywords is very easy. Just use one of the many free tools available online to find out which words are profitable. The best thing is that these tools even suggest which keywords are most popular, and by what percentage. If you're using Google analytics for instance, make sure you choose keywords worth not less than $1. The value of the keyword in question stands for the number of times it's searched online, so you'd be better off if you created a blog around that keyword.

Also, remember to check the competitiveness of the keywords you want to pick and build a blog around. They are basically categorized as high, medium and low. It's advisable that you don't choose ''high'' because competition is very stiff with these keywords, meaning it would be a struggle to get to the top with such keywords.

However, ''medium'' or ''low'' is just fine, considering the fact that they are not very competitive. If you chose to build your topics around them, your posts would start showing up on search engines in as little as 2 to 3 weeks.

Optimizing your blog for mobile compatibility

A growing number of people are now accessing the web via mobile devices such as smartphones and tablets. Because of this trend, Google has already begun to devalue websites that are not mobile-friendly. As a result, mobile-friendly SEO is becoming a popular sub-set to search marketing.

You might have great content for people to read. However, if your site is not optimized for the large percentage of people using mobile devices, you might not benefit. Consult with a professional mobile SEO provider who might be able to help give you suggestions on how to improve mobile visibility with your site.

You could edit your HTML to make your blog mobile-friendly if your platform doesn't come with an automatic mobile version of your site. You want to take advantage of the numbers, besides creating quality content.

Verdict
Blog SEO requires some hard work though. But since you know what to do, you can always start the process of optimizing your blog, both for the search engines and the readers for maximum exposure. Use the tips above to start generating some good traffic.

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Proven SEO Tips to Uplift Your Law Firm's Rankings in 2016

If there is one thing that is constantly changing with Internet, it's Google's search engine algorithm. For this reason, knowing and applying current SEO techniques that have been proven to work for long-term (and possibly the next few years) can help to ensure your law firm stays ahead of the game in this highly competitive industry.

While some of the most powerful SEO stratgies of the past may have worked for a year or two (only to become target of Google's Panda and Penguin algo updates,) some SEO strategies have been proven effective, sustainable, and safe for the long haul. Below are five SEO tips that proven effective to help uplift your law firm's rankings for 2016 and beyond.

1. Content Marketing

Google knows that good content provides value which is the reason why it rewards websites that have it. It is not enough to apply basic SEO techniques to your current content such as having a certain keyword density, etc.

According to the latest Google Panda update, high quality content that goes beyond 1,000 words can make a site go up in ranking - at least to some extent. In the field of law, you can educate your prospect clients at the same time you offer your services which can also helps you get leads.

Having this type of content can allow your firm to build a reputation for itself which has a twofold benefit since people may decide to go to your site any time they need information about certain law-related topics. Content marketing isn't limited to written content, though. Posting infographics, informative videos, etc. are sometimes better ways to engage your audience.

2. Mobile-friendly Website

On May 2015 Google confirmed that more searches are being made on smartphones than on desktops. What this means is that if your firm doesn't have a mobile-friendly design, it may not have the results you are expecting. A responsive design is essentially a requirement for not just SEO but also web presence optimization as a whole. The way your present your website's content and services on a smartphone can't be the same way you present it on a desktop which is the reason why you should not take this step slightly.

3. Schema Markup

Although schema markup isn't very popular, it is right now one of the best ways to improve your rankings. Schema markup is a code that allows Google to provide more information about your website to people. For instance, schema markup can tell search engines if your content relates to articles or events or local businesses, etc. to help it rank in the most convenient way for users.

According to some studies, only 0.3% of websites use it and those that use it generally rank four positions above those that don't use it. If there's a way you can get ahead of the game in your industry is applying schema markup to your site.

4. Social Media

Social media sites are the second most visited sites after search engines themselves. Having business pages in the most popular social networks (Facebook, Twitter, LinkedIn, etc.) and connecting with your prospect and current clients as well as having social media buttons in your website and providing links on your blog can boost your rankings.

Google knows that going social is a trend that can always stay active. Remember to encourage your visitors to like and share your content. This brings more social value to your content, and thus bring greater SEO value to your content.

5. Voice Search

SEO never before considered voice search. However, with more operating systems providing it, this issue can no longer be left aside. Apple, Google, and Windows devices have their own versions of voice search, your content and website in general should be voice search friendly.

How is this done? posting articles in your blog answering questions (what, who, why, how, when, where) is the best ways to rank in these types of searches.

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