Law Firm Web Marketing

    

5 Pillars of a Successful Local SEO Strategy for Lawyers

SEOToday's marketing strategies have shifted to online, even for law firms. When it comes to online marketing, SEO holds an integral segment in many different campaigns. Attaining top search exposure for relevant keyword targets can drive more clients and awareness to a law firm or a lawyer.

As people have become more dependent online, properly using SEO tactics and strategies can give lawyers and law firms the leverage they needed to bolster their reputation and drive new cases to their firm. If you are a lawyer or managing the marketing for a law firm, here are some effective SEO tips to boost your rankings and build a strong following of advocates.

1. Website Design and Optimization

Today, it is virtually impossible for lawyers to gain a competitive edge without a website. not to have their own websites. The idea is to design a website that is aligned to your mission, vision and target market. Professional looking websites require intensive research, something that website designers have mastered through time. It is important to create a website that has logical and intuitive navigation to put your online audience at ease in finding what they are looking for.

Although web design is outside the realm of SEO, offering a quality user experience helps to ensure your visitors stay on your site and turn into valuable leads. The right balance of white space and margins, custom CSS, graphics resolution, launching capability, and cross-browser compatibility - all of these elements must be top of mind when designing an SEO-friendly website.

In addition to a captivating website design, lawyer SEO must also focus on its on-page optimization. Search engines crawl, digest, and index the content of a website. When developing on-page content, it is important to place relevant keywords in the page title, meta description, headings, subheadings, and paragraph copy of a page.

For instance, if you are a divorce lawyer, try to ensure that the phrase "divorce lawyer" is strategically placed in these aspects of a page's content. It is also important to include your keywords in the URL when naming page. Lastly, when adding images, it is important to incorporate keywords as the images file name (before uploading) as well as in the image ALT tag, respectively.

2. Relevant and Valuable Content

When it comes to content, it is imperative to publish relevant pages that specific to your legal expertise. Important content to publish on your site are case studies, legal analysis, frequently asked questions about legal proceedings, white papers, and so on. Keep in mind though that good lawyer SEO strategies will sometimes include industry-specific information that can be easily digested by simple readers. Try to explain legal jargon in the simplest ways possible for your reader's easy understanding. Once content are developed accordingly, you can easily get into the top of the SEO ranking heap and promote excellent reputation for your practice.

3. Social Media Engagement

Social media has become a force to reckon with in today's search engine ranking algorithm. As important as having a website for lawyer SEO is your presence on social media. The more shares, re-tweets, and likes your SEO strategy have, the more it will boost your rankings and authority on your specific legal practice. Be visible in Google+, Facebook, Twitter, and LinkedIn. This is a great avenue for you to assert your expertise and knowledge, thereby, developing good reputation for your legal practice. Be professional when engaging in conversations on legal issues relevant to your legal expertise.

4. Create Back Links

If you are familiar about search engine algorithm, you may have an idea on why it is important to be consistent and reliable. Search engine algorithms do not just crawl and bank on keyword hits. Through time, it has been developed to evade Black Hat SEO tactics and rely more on "ethical" White Hat strategies when crawling for data to provide to end users. One important aspect that indicates relevance of your website and its content is the number of high quality links pointed back at you. With great content, you can easily create links from authority sites. This, in turn, will make search engines believe of your websites reliability and trustworthiness. Great content always build more links. The more links you acquire, the higher you go on the SERPs. The higher you go, the greater is the traffic coming in.

5. Earn Honest Reviews

Earning honest reviews, whether on your Google+ Local or Yelp page, is an important matter involves ethics (but can significantly improve your local SEO Peoria IL efforts.) Fake reviews are direct violations to review sites term of service and to state laws. Steer clear of services that offer fake reviews. When it comes to reviews, be truthful as much as possible. Today's SEO is more driven for quality and reputability. To boost your lawyer SEO results, it is better to get positive reviews from actual clients who are truly satisfied with your services.

So whether you're doing lawyer SEO in Atlanta, Peoria, or Traverse City, these same general strategies and tips will help your web presence thrive in the organic search results. To learn more, stay abreast the latest blog posts here at the Law Firm Web Marketing blog.

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Local SEO Strategy Insights for 2014

SEOLocal SEO uses a different techniques compared to traditional forms of SEO. Most local SEO strategies in 2013 focused on making sure a business or firm appeared on the top local directories such as Yelp, Yahoo and Google+. Although it is important to get listed on the local directories, more effort is needed to ensure your firm is able to contend in competive local marketplace of legal services.

Change your perception of local SEO and ensure your law firm gets solid results. Check out these three angles in which view your 2014 local SEO strategy.

Be Active in Social Media

Most law firms understand how important it is for them to have online presence on social media, however not all firms take advantage of the available audience. Some think so long as they have a presence on social media, and placed a link back to their site, their local SEO efforts have been accomplished.

You need to do more to direct traffic to your site. You need to engage your audience on social media to make it count. So how can this be done?

  • Encourage the satisfied customers to leave reviews about tyour legal services.
  • Attract larger audiences by coming up with promotions on social media like Google offers.
  • Get bigger audiences by engaging them more.- Get images optimized then go ahead and upload them on social sites.- Connect with respectable professionals who stand out in their area of expertise.
  • Business pages on social media can also provide great authority for local SEO with some of the Yelp pages having a page ranking of 5.- Social credibility is important for people who are looking to get good search engine rankings.

There is a correlation between the number of Facebook or Twitter followers with the search engine rankings. So do not neglect social media in your local SEO plan for 2014.

Links are Better than Citations

Search engine rankings are normally affected by the number and quality of external links that point to certain websites. You should start building and earning links to your website once it has been well established on the local business directories.

This allows you to get in touch with other professionals allowing them to make guest blog posts on your website. You need to cultivate such relationships since they will help you in future marketing. The new members also get listed in the local chamber website, so invest in this membership if it makes sense for your budget and marketing efforts. 

You need to provide great content to gain good audiences. When people realize that you actually give them valuable information, you are likely to get more links back to your website. You need to brand yourself as far as a certain niche is concerned. Make sure that people get the sense that you know your stuff. Use articles and videos to pass information. These are the different ways you can use to pass on content for SEO Peoria IL.

Create Valuable Content

By now you should be aware of the phrase "content is king". This has been true over the years but this is gradually changing. The focus has shifted from providing content that is full of keywords to providing content that is relevant to a particular audience. In short, you need to know the needs of your target audience then provide them with content they can identify with.

Assess your target audience and find out from them about the problems and issues they are facing.- Ask yourself how you can go about helping them based on the resources available to you.- Which mode of communication would be most effective for your audience?- Look at the different businesses and find out which ones are likely to thrive on social media and Google searches. You will notice that the most successful businesses are the ones which have great blogs, videos, podcasts and graphics being used to carry out marketing

Refresh Your Local SEO Strategy in 2014

Assess your organization's marketing plan so as to decide how much time or money you are willing to allocate to it. Come up with fresh ideas that shift focus to creating online marketing strategies for content. You should also do your best to ensure that you establish social media presence that is legitimate. As hard as some of these concepts may seem, at the end of the day, they are likely to have a positive influence on the local SEO especially in 2014.

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How To Prepare Your Law Firm SEO Strategy for 2016

SEO strategies for law firms require in-depth understanding of the most effective and safe SEO techniques and how they incorporated and carried out. Legal services are one of the most expensive and competitive SEO niches in search. Many law firms have invested good amount of their resources to SEO in an effort to reach more potential clients.

Constant adaptation of SEO strategies is very crucial for the success of a law firm on the web. To help prepare your law firm's SEO strategy for 2016, the following are foundational pillars and elements worth addressing.

SEO Essentials for Web Design

The most basic thing in your internet marketing efforts is the website. It should be highly professional, and the web designer must understand search engine optimization and keyword research to ensure your site is SEO-friendly.

Unprofessional web development and design can do harm to your website by incorporating things that are not acceptable by Google. The site should be search engine friendly as much as possible. Professional web development Peoria, IL will have a better Google ranking and therefore getting great exposure to many internet users

SEO Implementation

SEO requires optimization of many things such as subheadings, URLs, text, meta-tags, headings, images, categorization of the content, load time, interlinking structures and many more. There are various items in the search engine algorithms.

It is very important to hire SEO Traverse City specialist who can guide your firm with latest techniques and implement your SEO strategies.

Link Building

Quality backlinks are one of the items that can make your site rank in the search engines such as Google. The major way of getting many backlinks is by having authoritative, unique and relevant content. Other link building items include great public relations, article marketing, and directory submissions.

Social Media Marketing

There are million of people using various social media platforms such as Facebook and Twitter. All these people are your potential customers, so you should get in front of them on these platforms. Your content should be engaging, consistent and useful. Search engine optimization has been enhanced by the social content sharing among users, and this can improve your exposure.

Content Marketing

Particularly for SEO in 2016, great content is a key element to success in search, as well as other forms of internet marketing. Without a good content, your SEO, public relations, and social media strategies will not be successful. You can hire experts to help you write e-books, blog posts, printed book, develop videos and many more. Also, ensure that you have enough time to share all these pieces of contents in the channels available.

After auditing your on-page SEO, the next crucial step is to conduct technical SEO site audit. Your site should be free of all technical issues that may cost you traffic and make it tough in ranking. The technical audit expert should focus on information architecture, server response codes and site loading time. If any of these areas are weak, they should be added to your priority SEO to do's list.

Depending on the nature and complexity of your site, a technical SEO audit can be exhausting. It is recommended that the auditing should be done in two phase. The first phase involves the listing of all metrics and targets while the second phase involves adopting recommendations. Technical auditing is meant to eliminate all technical errors and ensure the site is optimal for crawling and indexing.

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