Law Firm Web Marketing

    

Local SEO Audits: What to Expect

SEO AuditWhen the term "Audit" is mentioned, many people become a bit anxious or uneasy. This fixation has come about from the traditional role of tax or financial audit. People expect the auditor to dig out some not-so-good facts about a business or its financial position.

Well, an SEO audit is intended to unearth any weaknesses or bottlenecks in a website, and what opportunities reveal potential improvements for advanced rankings. Awareness results in action items. And when it comes to SEO, taking conscious action to improve your SEO, your ability to earn quality cases multiplies ten-fold.

Below are some general principles that define solid local SEO audits. Look for these components when hiring a firm to audit your site and it's local search engine presence.

1. Website Optimization

A website will achieve high rankings if it is properly optimized with minimal complex coding sturcutures (and thus maximized load speed). This entails creating the right web design, making it search-engine friendly, and ensuring the content is unique and of top quality .

Moreso, website optimization deals with the technical components of SEO and how efficiently search engine spiders crawl and index a website. This aspect of a solid SEO audit, although critical, is often overlook by most SEO companies. This even more vital for ecommerce and enterprise level SEO audits, like those provided by www.ClickCentricSEO.com.

2. On-Page SEO

An SEO audit of a law firm website will shed light on the effectiveness of the on-page SEO - that is, quality of content, use of keywords, internal linking, and other on-page factors. In essence, on-page SEO is the necessary foundation for a site to rank highly.

For instance, an SEO audit will examine whether the URLs follow a good naming convention, in addition to titles, meta data, and page copy. The questions are: are they user-friendly, SEO-friendly, and concise? Do they have the relevant keywords used appropriately?

3. Backlink Profile Audit

Overtime, you will need to earn or build backlinks to your website in order to boost keyword rankings and authority. Backlinks come from all types of web properties, such as videos, blogs, social media profiles, directories, and much more.

However, some of the links will be of low quality (e.g. irrelevant or sketchy sources, over-optimized anchor text, or general spam). Instead of improving rankings, poor quality links can get you penalized and deindexed from Google. A legit SEO audit will identify the strengths, weakness, and threats of the backlinks pointing to your website.

4. Social Media Engagement

Social media has become an important marketing tool, and actually impacts SEO. A good website needs to incorporate social media strategies into its design. Besides attracting and engaging the users of social media sites, the website should build long-lasting trust. An audit will check factors that may be undermining the confidence and trust. These include; malware, hidden text, cloaking, and keyword stuffing.

5. Off-Page Ranking Factors

Off-page SEO influences the way search engines algorithms will rank the site. Factors such as popularity, authority, and activity will dictate the success of the website. How popular is the website? Is it an authority? How do reputable sites such as Alexa, Domain Authority, PR, and Page Authority rate your website? A proper local SEO audit will address these questions.

6. Competitive Analysis

The competition amongst websites is mind boggling. The entry of millions of websites into the market makes maintaining a high ranking a nightmare. But how do you gauge your competition? Well, a firm offering audit on SEO uses specific tools to see what your competition is doing to remain of the first pages.

The primary goal of conducting an SEO audit is to ascertain whether the SEO strategies deployed are actually working. Also, it helps gauge the performance of the website against the best in the industry. It is therefore beneficial to make the exercise part of periodic assessment. By employing good local SEO audit, a user is more assured of the website ranking highly as well as becoming an authority.

continue...

Recent Posts

  • Big-Picture SEO: Building Brands & Cultivating Audiences
    Digital marketing and SEO have become a major ... read more
  • Local SEO: Top Citations to Boost Google 3-Pack Rankings
    Since the Google local 3-pack rankings replace... read more
  • How To Prepare Your Law Firm SEO Strategy for 2016
    SEO strategies for law firms require in-depth ... read more
  • Proven SEO Tips to Uplift Your Law Firm's Rankings in 2016
    If there is one thing that is constantly chang... read more
  • 5 Local SEO Resources That Provide Honest ROI for Attorneys
    The process of search engine optimization can... read more

Blog Tags

Legal Marketing Resources

Epic Entrepreneur

An insightful blog that offers creative ideas for entrepreneurs and business owners.

Martindale

One of the most trusted legal resources for attorneys, peer reviews, online legal communities, and more. 

Lexis Nexis | Martindale Hubbell

Lexis Nexis legal directory of Martindal Hubbel law firms and legal professionals

WSJ Law Blog

The law blog of the Wall Street Journal

Organic SEO Copywriters

Need optimized content for you legal site? Organic SEO Copywriters offer high degree of experience writing copy for legal contexts, particularly local SEO copywriting for lawyers and law firms. 

Business Blogging Tips

Know the SEO & Web Marketing benefits as well as best practices to owning and managing an external blog for your legal practice.

Web Presence Management

SEO & Website Optimization Solutions

?Full service website optimization company for SEO, PPC, on-site website optimization, development, web design, and content marketing services.

Screen Printing for Marketing

Law firms can empower their marketing strategy with tangible promotional products from local suppliers like this fine company.

AdWords PPC Campaign Management Solutions

Get expert PPC campaign management services from the trusted Google AdWords Experts.

PPC Optimization Tips

Brilliant insights to help you better manage and optimize your PPC campaign.

SEO Friendly Web Design Blog

Learn tips, insights, and strategies to make your website's design more SEO-friendly. 

TCTopofMind.com

Resource dedicated to local SEO consulting programs and educational-based resources for all levels.

Righteous Business Blog

Want to make your law firm business more purposeful? Become enlightened by visiting the Righteous Business Blog.

Employee Thank You Gifts

Discover some of the best employee thank you and appreciation gifts for your law firm by visiting this unique website called BookWear!

Legel-friendly Recruiting Giveaways

Recruit top-notch talent with great efficacy with recruiting gifts that are legal friendly.