Law Firm Web Marketing

    

Technical SEO Tips to Help Your Site Rank Higher & Faster

Technical SEOWhen people talk about SEO, most think of keyword research, content optimization, and building links. While these aspects are indeed important for SEO, many people often neglect the technical side of the SEO equation.

Technical SEO is a huge aspect of the equation, entailing complex and code-heavy processes that are invisible to users. While technical SEO focuses on the site’s HTML structure and mark-up, these components can impact a site’s performance in more ways the one.

In a nut shell, technical SEO focuses on a site’s internal construct and addresses its fluidity of search engine crawling and indexing. A site that has employed excellent technical SEO techniques is more easily indexed by search engines and are easily located by users, which adds to its user-friendliness and positive user experience.

The following are technical SEO tips that you might want to consider when optimizing your site.

Fix HTML Errors

Locate and repair HTML errors and other issues. HTML errors can be nuisance especially to both site owners and users. Common HTML issues such as crawl errors, like DNS lookup errors and 404 pages can hamper user experience and impede the performance of your site. These errors can lead to loss of users, mainly because they will quickly look for other alternatives and sources.

Optimize & Integrate Sitemaps

Sitemaps are basically your site’s visible index to all your site’s pages. There are two types of sitemaps: HTML and XML. HTML sitemaps are basically food to search engine crawlers and spiders. If your product, service, or content is not indexed in your HTML sitemap, search engine crawlers will have trouble locating your content and have it indexed in its database.

XML sitemaps are specifically designed for Google Webmaster Tools. But essentially they function like HTML sitemaps - they help search engines to find your site’s content and have it indexed.

Ensure All Content is Unique (Espeically Meta Data)

Make sure your meta data is unique. Duplicate meta tags (page titles and meta descriptions) can spell bad things for your site and its performance if you can’t locate them and fix them quickly. Meta tags that contain similar words and descriptions will confuse crawlers and may lead to mis-indexing of pages.

Use Canonical Tags Where Appropriate

There are certain sites, particularly large e-commerce sites, have multiple sites that contain same content. Canonical tags help search engine spiders to find the most meaningful site or URL. This will make sure that spiders index the right page over other pages with similar content.

Similar to canonical tags, another very important technical SEO integration you'll want to use when marking-up your site's content is Schema.org. Here you can better define what exactly your content is for search engines. Schema.org lays everything out on the table, and it's a great resource to learn and implement new tags as you go.

Keyword Optimize URLs

When your URLs, basically the words bunched together in the webpage’s address bar, are not optimize, the chances of the search engine spider finding it is close to minimal. It is just wrong when your URL says something about real estate when your content tackles on dental technicians.

Whether for enterprise-level SEO or local SEO, technical SEO can have a profound impact on rankings. There is a variety of technical SEO tips out there that are not mentioned in this article. Do your research and experiment with various ideas. There's always new and emerging strategies being brought up in forums and discussion sites.

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Advanced Local SEO Tips for Law Firms & Legal Professionals

Local SEO for law firms and legal professionals is a lot different than optimizing a site for the entire world wide web. In short, the Google local search results is influenced by different factors than the results shown for general, non-geographically relevant searches.

SEO Company Peoria IL

There are a lot of things which a law firm need to follow for making their website optimal for local search. Below we share advanced SEO tips which should be utilized by local law firms that want to have higher rankings in the local search results.

Learn and Implement Local Business Schema Markup

Local business schema markup is HTML markup in which standardizes the information related to a local business for all the big three search engines. Google, Bing and Yahoo have come together to create this schema markup so that businesses can provide all the related information in a particular set of code and the search engine crawlers can crawl their website and gather this information to display in their Web results.

For example, in Google local search results, the opening hours and closing hours of a local business are clearly available. These timings are picked up by search engine spiders from the data wrapped in Local Business Schema Markup. Having the required data in a structured way on the web page provides information to search engines about your business and the more information you provide, the more relevant search results are going to be. Having proper data will not only result in higher rankings but also higher click throughs on the search results page to your website.

Audit Your Citations

For general queries on the search engines, back links from high page rank websites matter a lot. In the world of local SEO, the citations play an equally important role.

In the case of local SEO one should keep regularly auditing their citations. The more authentic their citations are, the better for the website in local SEO. If there are many variations of your local citations out there on the web, it will confuse the search engines and your web rankings will suffer.

To properly audit your local citations, you'll need to crawl the scan with multiple variations of your business name, your phone number, your business address. Once you identify the various different versions, you should reach out to the websites which host these variations and request them for corrections at the end.

Build Links from Locally Relevant Sites

For local SEO, it is important to have links from locally-relevant sites sites. For example, if you are trying to rank for locksmiths in New York City, then back links from related local sites will help you a lot in search engine rankings as compared to backlink from a Los Angeles based business.

Relevancy has become very important these days in Google's current search engine ranking algorithm. The more relevant links pointing to your website, the higher your rank is going to be in the search results. Therefore, your backlink building should be geared toward locally relevant sites.

For more insights on this, check out Local SEO Guide's posts on link building. Also of great value for link building is Eric Ward and the many publications he produces on this topic.

Get Social (Both Online and Off-Line)

Do you know anyone who is not out there on one of the many social networks? Chances are you do not know anyone who is not there on either Facebook, Instagram or Twitter. The world is becoming more and more social each day.

It is important for a business to build up the social presence. Social presence does not solely mean creating a Facebook page or having an instagram account or having a Twitter profile. A business for effective social networking should be active on their social media accounts.

They should interact with their clients, listen to their needs and solve their problems. Also, off-line networking is as important as online social networking. Businesses should participate in off-line conferences and trade shows. These off-line conferences and trade shows often result in a very relevant back links and citations for your business online.

From a local SEO perspective, social media adds an extra layer of credibility to your company. The more people you have in your social circles (beyond Google+ circles,) the more legitimacy search engines see in your business. Local Peoria SEO company, Online Innovative Creations does a great job at this. This Peoria SEO company has a deep social media audience and uses this audience to share quality content and inbound traffic naturally.

Produce and Publish Content Regularly

Search engines are always looking for fresh content. In the online world, a business needs to constantly produce and publish fresh and interesting content targeted at their customer base. Search engine algorithms give more weightage to fresh and interesting content and consequently websites which produce content on a regular basis end up higher in the search engine rankings. Therefore, producing and publishing content on a regular basis is very important for gaining and maintaining higher search engine rankings.

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Improve Your Law Firm SEO with LocalBusiness Schema Markup

Web Design SEOLaw firms are typically local businesses, and as such, local SEO is primary endeavor for most law firm marketing teams. In a competitive local SEO space, law firms need every advantage they can get when optimizing their website. Marking-up pages of the website using Schema is one advantage that not all SEO-inclined law firms are leveraging.

Schema.org is a resource designed for webmasters and web marketers alike that contains HTML tags that can integrated in a page's content. These Schema markup tags make use of specific "microdata" which better defines the content of the page. In other words, Schema enables webmasters to better communicate what the content of a page is about to search engines.

From an SEO standpoint, certain tags can be used to define a business' name, address, phone, description, hours of operation, images, etc. So when Schema is properly integrated on a law firm's website, search engines like Google can better interpret the website and rank it accordingly (often times better than websites without Schema.)

LocalBusiness Schema for Law Firm SEO

There are many different forms or categories of Schema that may apply to a law firm, such as "Organization" or "Brand." However, in most cases of law firm SEO, we'll focus primarily on LocalBusiness Schema.

With LocalBusiness Schema, a law firm can tell Google specifically everything it needs to know to better understand the website and it's intention. For SEO, the most important tags or attributes to consider implementing include:

  • Business name
  • Address or location
  • Phone number
  • Hours of operation
  • Brand (associated with the location)

But that's just the tip of the iceberg. A law firm can leverage Schema when marking-up text (H1's, important descriptions mentioned in text [that might be keyword relevant], etc.)

Implementing Schema for Law firms

In order to implement Schema markup, your law firm needs to leverage some degree of HTML/technical capacity. Depending on the nature of how a firm manages the website content, in short, you need to implement code in the backend of the website.

If you're working with a SEO-friendly web designer or website developer, most of these tasks will be basic tasks for this individual (and highly suggested) as much of the implementation will be hardcoded and easily dropped in the proper places.

If you managed your website's content using a CMS (content management system), then you may run into some limitations. Fortunately, Wordpress offers a wide range of plug-ins that can be used specifically for Schema markup. This can make the job extremely easy and convenient, even for individuals with little to no HTML knowledge.

Not only can Schema significant boost the value, authority, and overall keyword rankings of a website, but it can improve the overall law firm SEO Traverse City efforts in more ways than one. Many SEO's have noted attaining better rankings in Google local search, as well as organic. Additionally, the integration of Schema can help generate eye-grabbing rich snippets in Google's search results. This not only leads to expanded real estate on Google's search results, but also greater click-throughs and overall traffic.

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7 Local SEO Insights for 2015 (Insider Insights from Google)

Local SEO GoogleSEO professionals are constantly in search of new tools, insights and methods that will assist them in their ultimate goal of improved results for clients. What if you had the opportunity to learn directly from the source? Well that day has come. Google has shared very key insights that will greatly assist local SEO professionals in their quests.

Especially since the internet is more often than not used to verify the existence of a business (essentially establishing a trust between business and customer), it is imperative that SEO marketers know that true keys to success. With the wrong amount of marketing, a word of mouth sale can result in a sale for a competitor.

According to various insightful Google professionals, there are a number of common themes that should be followed for better local SEO, and they are:

  • 1. Be Easy to Find in Multiple Ways - Although businesses can be found online, it is NOT always easy to find them. No need for your clients to miss out on business because a competitor was less taxing to search for and find. You can ensure ease via the following:
     
  • 2. Schema Markup - Schema markup is NOT a ranking system, but is has the capabilities of affecting ranking systems. Use this unique markup language to your advantage and better communicate your site's content to search engines like Google. Schema also makes is much easier for engines to index and parse content.
     
  • 3. Expand Beyond the Website - Social media pages, online reviews, blogs, local directories and more will aid in SEO results. Maile Ohye (Google Developer Tech Lead) released a set of 6 videos explaining the importance of expanding beyond a website. Ohye reminds all of the importance this places in exposure.
     
  • 4. Mobile Usability - Make sure that you can be found on mobile devices. Webmaster Trends Analyst, John Mueller, recently posted about the importance that can be offered by way of Google’s Mobile Usability Tools that are now within Google Webmaster Tools.
  • 5. Leverage RSS Feeds & XML Sitemaps - Add the URL of any new or modified sites. Also include the modifications that have been made. This will assist greatly as it pertains to search crawling.
     
  • 6. Be Useful and Not Fluffed - As with any avenue of marketing, useful information is key. All content needs to also be consistent for the user and for search engines. Filling websites, etc. with overwhelming fluff will catch the eye but loose the consumer and get lost in the abundance that is the internet. Being useful also includes being accessible via a mobile device and still offering user content.
     
  • 7. NAP Data - At the bare minimum, NAP (name, address and phone number) data should be consistent everywhere that a business can be found (social media pages, review site, local directories, etc.). This is a critical element for Google local SEO and getting business ranking hiring in the local listings. Essentially, NAP data (or "citations") are like backlinks .

Google has released special Webmaster tools for mobile accessibility due to the importance that it plays with SEO and especially in the local Traverse City SEO market where local small business thrives.

These tools allows you valuable insights for the sole purpose of enhancing the consumer’s experience while unveiling pertinent insights to you. Learn of the presence of Flash content, viewports, font styles and sizes, where clickable elements are placed and more. The utilization of this information should be standard procedure right alongside planning and standard analytics.

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Law Firm SEO Strategies for a Successful 2015

Law Firm SEO StrategyKeeping up with SEO holds various benefits for lawyers, legal professionals and law firms. Good SEO strategies help in gaining a great search engine ranking thereby increasing the exposure for a law firm and legal professionals in terms of area of expertise as well as region.

Here are some significant and effective SEO strategies for a successful 2015.

Find Easy Link Opportunities

The significance of external websites and for linking to the content of the site of a legal professional or law firm is almost impossible to overestimate. Search engine algorithms depend hugely on reader endorsements that are measured by the links created by some established online authorities or local chambers of commerce.

SEO for lawyers, if done following a few networking strategies can work wonders for the rankings. Trade links with other local attorneys or law firms that have a different practice area and include the link requests as a part of the conventional networking strategy of your law firm.

Another option is to write articles for third-party legal websites in exchange for a link. One of the strongest element of search engine algorithms is the number of inbound links to a certain web page. In other words, inbound links are just like votes of appreciation and trust for the law firm website.

Stay Local

The legal services industry is surely a huge business that comes with a big amount of competition for the most popular and profitable keyword searches. Usually, an average law firm is not able to account for terms like divorce attorneys, bankruptcy law firm, or find a lawyer, despite of following great SEO practices.

The good thing about the same is that most law firms are not required to do so. Instead, emphasis should be given to local terms including the location, such as "Toronto tax lawyer" or "California family law attorney" as such terms can be more effective in targeting the client base.

Integrate LocalBusiness Schema Markup

A quite latest yet most effective element of on-page SEO strategies is schema markup. Almost everything that a law firm needs tell to Google for a better understanding of the website's intentions can be told with LocalBusiness Schema.

The most essential attributes or tags to implement are Business name, Location or Address, Phone number, Hours of operation and Brand. A resource for web marketers and webmasters is Schema.org containing HTML tags to integrate in the content of a page. Integrating Local Business Schema markup on some specific pages is just perfect.

Embrace Social Media Marketing

Using social media for growing business is an extremely potential option for law firms. It is a wonderful way to add a relatable element to the client-facing profile of your firm that appeals the natural interests of your clients in working with people.

Using social media can play a part in achieving significant success when it comes to getting new clients and improving the media interaction. A quite instinctively comfortable platform for lawyers is LinkedIn in keeping in touch with contacts and clients. The perfect approach is to master one platform thoroughly instead of spreading little content over different spaces. It is also good to add a blog or Twitter account.

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5 Ways to Increase Your Google Rank

Increase Google RankingGoogle search engines use a variety of techniques that govern which pages should be displayed first in the search results. The Google ranking formula is not completely known to SEO's, but there are strategies and techniques that you can employ improve your websites rank in the organic search results. Below are 5 ways to increase your Google rank and earn more traffic to your website.

1. Keyword Optimization

Many websites target wrong keywords and this is among the worst mistakes. Take your time to do a thorough analysis of the keywords that produce conversions. One of the ways is to have analytic software like Google Analytic installed on your site and see how people find and interact your website.

Usually, business targets broadly, therefore have high volume keywords that convert well instead of ranking keywords based on competitiveness, conversion and multiples of volume. After installing analytic software, mark the keywords that cause your visitor to engage and even leave a comment or make a purchase. Also note the pages which scare them off. Ensure you choose keywords that people will look for.

2. Link Building

Backlinks are links that come from another site to your site, because they point back to your pages. When you build these links which points back to your website, they can really boost your site’s SEO and increase Google rankings. The more reputable and authoritative the website, the greater the impact it will have to increase your Google rankings.

You can add backlinks by making some comments on other blogs, guest blogging, and other creative tacts. However, there are various link building techniques that can help you achieve the best results. These includes creating viral content, guest posting, building link exchange relationships, creating info-graphics, and analyzing competitor links.

3. Schema Markup

This is one of the latest evolutions in SEO. It’s one of the powerful forms of optimization but currently the least used forms of SEO. After grasping the method and concept of schema markup, you can use it to boost your website in the search engine result pages.

Schema markup uses unique semantic vocabulary in microdata format. It is actually a code that you put in your website to assist the search engines to return more informative results. It not only tells the search engine what your data says but also what it means.

4. Include a Sitemap Page

A sitemap is a page or file on your site that lays out all of the rank-worth pages of your website. It enables Google bots to easily find all the links and content of your website. Sitemaps also determine the importance of your website’s content. There are a number of websites that will create a sitemap for you or you can even generate one for yourself. This alone can really help increase your Google rankings.

5. Have An Active Social Media Presence

Always capitalize much on social media. Social media is a great way to spread backlinks to many viewers. If your content is valuable, many viewers will link your site for you, which in turn increases traffic and consequently increasing your rank. Developing a compelling post about your site is important for social media. The reader should be fully attracted to follow the link and also needs to stand out from the pool of news on their feed.

Do you have any more tips to increase your website ranking in Google? Let us your know SEO strategies in the comments below.

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3 Ways to Effectively Optimize Your Website for 2015

OptimizationIf your firm is struggling to see top search engine rankings, it might be a result of inadequate use of the most basic website optimization strategies (which your competitors are probably using.) So in this Law Firm Web Marketing post, we delve into 3 highly-effective and fail-proof strategies to optimize your law firm website for success in 2015.

1. Integrate Schema Markup

Schema mark up has been in existence for several years although very few law firm SEO campaigns use it. Schema is a form of micro data that makes it easier for search engines to interpret and parse your web pages' content, and therefore serve more relevant results to any user based on the search query.

You will need to apply Schema markup to the content of a page to define pieces of content (i.e. business address, description, phone number, etc.) and how the search engine should treat it. You may apply Schema attributes and element directly to the HTML code of the webpage to present additional information to the search engine crawlers.

The form of Schema markup of law firm SEO and web marketing is LocalBusiness Schema. Because this is the most relevant form of markup related to local search, using this form of Schema better defines your firm's location. 

Apart from making the search engine easily categorize your website content. Marking your pages with schema can assist in displaying rich snippets of your web contents in SERPS. An example would be an author listing on a blog post or article ranking in Google.

2. Create Sitemap & Internal Links

Another simple yet effective website optimization technique is to ensure that your website has inter-linked content (or pages), and at least every page have one clickable link to it, preferably from the homepage and several other pages on the site. Doing this will make your website more user friendly, as well as easier to crawl and index. In addition, it is also good to have your pages linked at the footer as well as a sitemap. If you site is still growing, you should ensure that your key pages or the categories are having the sitemap.

Expanding your website mostly leads to losing track of some of your key money pages. It is important to generate a sufficient XML sitemap for the whole website. The sitemap will list any page in the website. Then you should submit the sitemap to the search engine to ensure that they index every page.

The sitemap is useful for SEO and fluid crawling and indexing (from a search engine perspective). In essence, it's important in ensuring that you have properly interlinked all your site's pages, almost like the index of a book. With the sitemap, search engine spiders get a clear roadmap to access your site's pages and content.

3. Revamp Page Copy

Regularly keep updating your site's money pages to keep them fresh and rank worthy (helping to achieve a higher ranking.) In short, ensure that the copy's clear, unique, informative and conversion-oriented. In short, this is a the foundation to establishing an on-site optimization strategy to improve the web presence of your brand and image it seeks to portray. For more about web presence optimization, click here.

Without good content your website may never been seen. Write for your target audience. You will have to make the information appealing to the need of your visitors at that particular time. For instance, write creative and effective headlines to establish your brand's impression. You should at least write headlines that are interesting clear, but for SEO, it helps to include keywords and geographic targets. For example, "Locally-Trusted Divorce Lawyers in Oakland".

This is just the tip of the iceberg, but definitely some easy SEO wins for 2015 that you may or may not be taking advantage of. We left out about 100 other on-page SEO strategies, so let us know your favorites in the comments section below.

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Proven SEO Tips to Uplift Your Law Firm's Rankings in 2016

If there is one thing that is constantly changing with Internet, it's Google's search engine algorithm. For this reason, knowing and applying current SEO techniques that have been proven to work for long-term (and possibly the next few years) can help to ensure your law firm stays ahead of the game in this highly competitive industry.

While some of the most powerful SEO stratgies of the past may have worked for a year or two (only to become target of Google's Panda and Penguin algo updates,) some SEO strategies have been proven effective, sustainable, and safe for the long haul. Below are five SEO tips that proven effective to help uplift your law firm's rankings for 2016 and beyond.

1. Content Marketing

Google knows that good content provides value which is the reason why it rewards websites that have it. It is not enough to apply basic SEO techniques to your current content such as having a certain keyword density, etc.

According to the latest Google Panda update, high quality content that goes beyond 1,000 words can make a site go up in ranking - at least to some extent. In the field of law, you can educate your prospect clients at the same time you offer your services which can also helps you get leads.

Having this type of content can allow your firm to build a reputation for itself which has a twofold benefit since people may decide to go to your site any time they need information about certain law-related topics. Content marketing isn't limited to written content, though. Posting infographics, informative videos, etc. are sometimes better ways to engage your audience.

2. Mobile-friendly Website

On May 2015 Google confirmed that more searches are being made on smartphones than on desktops. What this means is that if your firm doesn't have a mobile-friendly design, it may not have the results you are expecting. A responsive design is essentially a requirement for not just SEO but also web presence optimization as a whole. The way your present your website's content and services on a smartphone can't be the same way you present it on a desktop which is the reason why you should not take this step slightly.

3. Schema Markup

Although schema markup isn't very popular, it is right now one of the best ways to improve your rankings. Schema markup is a code that allows Google to provide more information about your website to people. For instance, schema markup can tell search engines if your content relates to articles or events or local businesses, etc. to help it rank in the most convenient way for users.

According to some studies, only 0.3% of websites use it and those that use it generally rank four positions above those that don't use it. If there's a way you can get ahead of the game in your industry is applying schema markup to your site.

4. Social Media

Social media sites are the second most visited sites after search engines themselves. Having business pages in the most popular social networks (Facebook, Twitter, LinkedIn, etc.) and connecting with your prospect and current clients as well as having social media buttons in your website and providing links on your blog can boost your rankings.

Google knows that going social is a trend that can always stay active. Remember to encourage your visitors to like and share your content. This brings more social value to your content, and thus bring greater SEO value to your content.

5. Voice Search

SEO never before considered voice search. However, with more operating systems providing it, this issue can no longer be left aside. Apple, Google, and Windows devices have their own versions of voice search, your content and website in general should be voice search friendly.

How is this done? posting articles in your blog answering questions (what, who, why, how, when, where) is the best ways to rank in these types of searches.

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