One of the most important factors in increasing your website ranking is link building. Just like any other businesses involved in SEO, law firms need to first understand what link building is if they are to build high quality links and improve their search engine rankings.
Simply put, link building is a process that attempts to increase the number of incoming or inbound links to a website. Major search engines like Google normally judge the popularity and authority of a website by looking at the kind of links pointing to a given website. This essentially means that if a law firm website has high quality links pointing to it, then it will more prone to be ranked high in the search results.
However, it is crucial to remember that the process of link building has evolved with time. The algorithm changes implemented by search engines like Google ensure that people cannot manipulate links using black hat or illegal methods to rank high in the SERPS.
If you're looking for some fresh ideas to help jump start the link building component to your law firm SEO strategy, below we offer some insights as to how you can begin.
Those who said quality content is king were dead spot on. One of the easiest ways of acquiring high quality links is by way of creating high quality content on your website. If you create high quality content or articles that are lengthy and in-depth, then people are likely going to share this content on social networking sites. This can earn high quality backlinks as a result. Once people spot you as an authority in a given legal practice, then they will likely link back to your site; hence giving you the link juice you need to rank higher in the SERPS.
Creating high quality content then posting on another website related to your industry is one of the best ways of creating high quality back links. To ensure you garner high quality inbound links, it is pertinent to guest blog or post your articles in high authority websites in your industry. Besides garnering quality links, you will markedly improve your brand visibility, increase website traffic and improve your author rank.
Infographics are visually appealing data representation tools which marketers use to showcase facts, figures and statistics on a website. Infographics are usually very appealing and easy to comprehend thus are a darling of many people. The fact that infographics are loved by many people means that they are also easily shareable. Web marketers build links by including their website links in all the info graphics they create, ensuring that when they are shared quality backlinks are garnered.
Another potent way of building links is to list your website in your local chamber of commerce. Generally, most local chambers of commerce websites are highly ranked because they are not only visited by many locals but are also a hub of quality information regarding business in a given locality. Therefore, it is imperative to ensure that your website links are included in the local chamber of commerce website if you want to rank favorably in the search engine results.
Lastly, another way of garnering high quality links is to include your website URL in local and industry specific directories. Most search engines nowadays give local directories a lot of prominence when ranking sites in the search results. Some of the most popular directories are LexisNexis and Martindale.
Moving forward, the process of link building requires careful assessment and planning; considering the fact that most of the methods used before are now considered spammy if not black hat. To safely build quality links that will not attract the penalty or the wrath of Google, law firms have to employ the following strategies.continue...
SEO ninjas make up a select handful of skilled experts who have the ability to move, shake, and shape their local SEO community. These SEO specialists can have a large impact on those around them as they exert true influence over the art of local SEO and search marketing.
The SEO profession is highly competitive, and yet when people bind together to develop the best practices of local SEO, they form a community that helps everyone achieve their goals. Below are five of those professional who we like to dub the SEO ninjas of local search marketing.
1. Chris Everett of CaptivateSEO.com is reputable expert growing his roots as leading SEO consultant in Atlanta, Georgia. Chris gone above and beyond to provide training and networking for other local marketing agencies, as well as offers philanthropy work by conducting talks at the local university.
Chris Everett is an SEO educator on many topics related to ethical SEO strategies that infuse creative content marketing and social media. He leverages a full-spectrum of web marketing channels that allow clients to take advantage of well-versed SEO programs centered building reputable brands and long-term relationships between businesses and their clientele. This is the very goal of Captivate SEO - as Chris aims not only to 'land' a new client, but to build a relationship with them over the course of years.
2. Rand Fishkin is a co-founder of Moz.com and a sincere advocate of fresh and relevant worlds of marketing and technology. If you take a look at his blog, you will find something to help with every aspect of a marketer's life.
One blog post may help you to sort out the issue of whether Google truly does change its algorithms enough to warrant changing SEO strategies. The next post may be an bit of encouragement to help readers to keep from flagging in a business that moves very quickly and can drain the momentum of the most stalwart and motivated business entrepreneur.
3. Tyler Tafelsky of TCTopofMind.com, one of newest and most emerging SEO companies in Traverse City, MI, presents an energetic message to the world of Internet marketing. No topic is off limits as he delves into the issues of image management and website management and optimization. He is author of the locally-popular Traverse City SEO Guide which updates every year.
Tyler puts energy into both life and business and this is apparent when he shares his wisdom, whether it is about creating a balanced life or creating a balanced SEO scheme. He offers local SEO consulting programs to all types of businesses, and has aid numerous local web shops in developing their own in-house SEO departments.
4. Laura Betterly of YadaYadaMarketing.com is nobody's fool, but don't let your tough and no-nonsense approach to local SEO plans stop you from seeing the vivaciousness and warmth of this entrepreneur who will shout from the rooftops that business women are here to stay and take ground.
Her boutique marketing plans utilize resources available in the here and now; allowing her to stand out among her contemporaries with strategies designed to make the most use of the hottest SEO methods.
5. Neil Patel of QuickSprout.com is the no-nonsense co-founder of Crazy Egg, Hello Bar, and KISSmetrics. Being labeled as one of the top ten online marketers has not allowed Neil Patel to rest on his laurels, but rather has prompted him to share his findings with the business community.
Using lessons learned along the way, he has forged ahead to simplify business schemes and present balanced ideas to his followers. His organized approach and inspirational stories, peppered with a myriad of challenges, keeps people coming back for more ideas for local SEO marketing.continue...
The process of search engine optimization can turn into a nightmare for attorneys or law firms if they aren't using the right tools. And with the vast array of local SEO tools available out there, it's hard to know which ones are intuitive, useful and reliable.
But in all this, one thing still remains -- that law firms must take advantage of clients who search for their services online. This calls for utilizing value-driven SEO tools that provide good ROI.
Moz Local is free to use, however, if a user wants to take advantage of the enhanced listing features, the cost is a low $49 per year. This subscription service was originally known as GetListed until Moz acquired it.
Today, it's Moz Local. And it's much more than just a standard citation finder tool. It's well-organized local SEO solution that offers valuable metrics like showing you a listing score, profile completion percentage of major search engines, what others are saying about a certain company (including your own), as well as duplicate content.
And the good thing is that Moz Local is aimed at enhancing SEO aspects of local businesses across the United States, particularly attorneys.
Negative reviews can destroy a business that has taken years to build. However, with this powerful review generation tool, Give 5 Stars, law firms can better manage their reviews more effectively as every review is collected and placed under one roof, whether positive or negative.
Give 5 Stars gives businesses a tool where they can ask for customer feedback while also monitoring what others are saying online.
What's more, attorneys can also use it to embed testimonials in their sites, and this feature supports Google-friendly search snippets which is good for SEO purposes anyway. Using the basic plan is free. However, upgrades will start at $29.
Yext is a citation finder tool which also provides an opportunity to list law firms on various business listing sites. Besides tracking reviews online, Yext also provides a feature that lets a business owner analyze their local searches so they can know how they are performing locally.
Adding company blogs or websites into popular and relevant business listing sites is a good thing because it helps with SEO. However, it's a process that many business don't take advantage of because they either lack manpower, or time to do so. If your law firm doesn't have time to manually list the firm's website in these listings, Yext may be the appropriate time-saver for this task.
Google Alerts is an extremely useful tool that Google is offering for free. It helps with monitoring every mention of company brand on the web. Google Alerts will give results depending on the keywords that matter to you.
Law firms need to know where they rank in different cities they serve. Whitespark does all the local and organic search tracking to give business owners a clue as to how and where they are ranking for certain keywords. It works with all major search engines to monitor local packs, maps, as well as organic search results.
Local ranking is highly accurate and targeted. In other words, the results you see are what a searcher sited in front of a computer looked for. So if you want to understand your competitors, Whitespark is a must-have SEO tool for law firms.
There are several other SEO resources that can help law firms get more leads their way. Most free tools have their premium versions which legal professionals can take advantage of to work with more insightful data. At the end of the day, these firms should get the highest return on investment.continue...
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