Law Firm Web Marketing

    

Social Media Marketing Tips For Lawyers

Social media is significantly underused by attorneys and law firms alike. Only the most savvy of the legal profession are effectively using social media to enhance their practice.

Depending on the area of law, the right social media marketing strategy can work wonders for a law firm. Not only can social media help a firm interact with new and existing clients, but having a social media presence can greatly enhance a firm’s search engine optimization efforts.

Why Go Social?

There are so many reasons why law firms should be taking the social plunge. To some Internet users, social media platforms like Facebook are used as their primary search engine. And because geographic relevance is automatically factored in to the Facebook search results, having a law firm Facebook page can promote further and free advertising exposure.

But social media for the legal profession extends much further than Facebook. Many attorneys are realizing a huge competitive advantage by optimizing their YouTube videos for select practice areas. In addition, some firms are finding strong cases by marketing their articles on StumbleUpon and Digg.

Almost any lawyer will agree that one of the strongest resources to get good cases is referrals from other attorneys. Social media can play a role in facilitating this as well. In essence, the possibilities for social immersion are virtually limitless to the typical law firm. All one needs is to be a bit creative with respect to their practice and their target audience.

Social Media Tips for Lawyers

  • YouTube videos are one of the best social media tools for lawyers looking to enhance their marketing strategy. A short discussion about specific legal issues can not only improve an attorney’s credentials as an expert, but optimized videos are also quite powerful for SEO.

  • Audio recorded podcasts are also great for explaining basic tips on various legal issues. Similar to videos, podcasts offer a rich medium for relevant users to interact with your brand.
  • Get social through local or regionally-relevant social sites. Here you can post events or content to a more in-market audience. This can help establish your local brand image along with your online brand image. 

  • LinkedIn is social media platform that is must for the legal profession. This goes back to the value of referrals, and LinkedIn is the ideal site to communicate with other like-minded professionals.
  • The more common social platforms like Facebook are still important for many types of law firms. Particularly for attorneys in consumer-focus practice areas, such as criminal law or family law, a Facebook page enables relevant information seekers to learn about the firm. Here users can also see what others are saying about a firm, thus establishing greater trust.
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5 LinkedIn Marketing Tips For Legal Professionals

LinkedIn has emerged as one of the most successful social networking sites for business professionals. The facilitation of referrals and interaction with like-minded individuals has made LinkedIn a valuable tool, particularly for lawyers.

Recent studies have indicated that about 2/3 of legal corporate counsels use LinkedIn for marketing purposes. Additionally, executives of all industries and professions are using LinkedIn to explore new avenues and expand their business.   

To help legal professionals establish a valuable LinkedIn presence and attain better cases, we have identified 5 tips that prove highly valuable.

1. Develop relationships with the referral sources – This will do wonders for the long run. For instance, a lawyer who practices copyright law can find networking opportunities with members of a corporate or business law firm. This creates a relationship for business reciprocity and sharing opportunities with another.  

3. Network with potential clients – This is one of the best lawyer LinkedIn marketing tips that is similar to the latter. Let’s say you work in bankruptcy law. Some of the greatest relationships you can build on LinkedIn is with lenders and bankruptcy professionals who can pass business along to your practice.

3. Build relations with members of the media – More than 91 percent of media professionals are on LinkedIn, and this is really big number as compared to other social media sites. This includes journalists, reporters, and editors of regional, national, and local publications. Not only can these relationships lead to greater opportunities to market and publicize your practice, but establishing credibility with media professionals is sound reputation management.

4. Showcase your practice more personally – Investing in legal services can be daunting for both businesses and consumers. By presenting your practice from a more personal perspective, you can instill peace of mind in your potential clients.

Depending on the size of the law firm, each attorney should have their own profile on LinkedIn, and it should be linked to the main site of the company. This will help your customers know who it is they are working with.

5. Bolster relationships with existing clients - Whether a business or individual, existing clients are also a powerful source of good referrals. To keep yourself better organized, create a LinkedIn group dedicated to existing clients. That way you can better manage these valuable assets in your marketing efforts.

6. Broaden your network for expert witnesses - LinkedIn can help you establish connections with niche specialists whom can act as expert witnesses. This can empower your practice, and provide clients with the confidence to hire your for their case.

For all types of legal professionals, being LinkedIn can deliver many great things. Whether career seeking, networking, or marketing your practice, LinkedIn offers a wealth of opportunities to grow. We hope you appreciated these 5 LinkedIn marketing tips for legal professionals.

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3 Success-Oriented Perspectives for Law Firm Web Marketing

The law firm marketing game has changed drastically with the web. The tools and innovations at our disposal make it easier to find the exact type of legal help we need.

In moving forward with your law firm web marketing strategy, we outline three success-oriented perspectives to help you achieve great returns on your Internet marketing efforts.

Carve Your Niche

In today's competitive legal realm, there are few attorneys that take great pride in their general practice. This is because it is virtually impossible to represent yourself as a specialist when you claim to know it all.

When it comes to law firm web marketing, speaking to masses can be counterintuitive. Instead, carve out your niche and reign king in your specific area of practice. You will earn more respect by potential clients as well as your peers. This can result in more referrals and higher quality cases.

Creatively Standout From the Crowd

In any marketing effort, standing out from the clutter is essential. And because lawyers are often savvy marketers, the need to get creative is imperative.

The next generation of law firm web marketing will entail more than just SEO and Internet marketing. Attorneys will need to get social, as platforms like Google+ evolve in to serious marketing game changers. This will imply increased focus on a firm's local community as well as figuring out ways to be more relevant to its target market.

In addition, the online marketing executions of a firm will need some innovation to stay competitive. Do you have a great point to make? Try conveying your message in a video, rather than an article. Looking for ways to connect with other attorneys? Build an online local lawyer alliance using social media to facilitate cases and spread client referrals.

Be a Wealth of Knowledge

In the legal profession, being an educator is not only a part of being an attorney, but can also be a part of building a powerful reputation.

If you are an expert in your area of law, prove it! Create content that centers around educating your audience. Not only will they trust you and come to you for more advice, but they will be better equipped before receiving legal counsel (which contributes to more qualified leads and a more intelligent client.)

We hope these three perspectives will help you hone in on your Internet marketing strategy. Thanks for visiting the official Law Firm Web Marketing blog.

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Delegating Your Law Firm's Social Media Marketing Duties

Law Firm Social Media MarketingAs a lawyer or law firm marketer, is critical to have clearly defined roles within the firm. And although social media marketing might seem like a task best left for a minion, if you will, delegating social marketing duties often demand a more conscious approach.

Depending on the size of your firm, social media marketing might be quite the undertaking. For larger law firms, communicating to hundreds and thousands of Facebook or Google+ followers can have a major impact on the firm's brand. It is thus important that you find a person, or orchestrate a team, that is well suited to take on the firm’s social media marketing campaign.

If you’re on the fence about social marketing, it's important to keep in mind that social media marketing can work for any type of business model. But like any marketing endeavor, it's paramount to build a plan and have roles clearly defined.

Once you have established the groundwork and game plan, you can use social marketing to reach new markets and client, both locally as well as internationally, as well as connect with other lawyers for client referrals. Additionally, social platforms enable you to interact with your clients on a more personal level, helping to build the trust and credibility your law firm brand needs.

People will trust your firm if you come forth as an authority in your legal practice area. This can be established by ensuring your social media marketing promotes highly relevant content that offers value. For this reason, the individual or team behind these efforts should have a well-defined role in what they're supposed to do.

If you're seeking assistance on how to go about delegating the responsibilities behind social media marketing, below are some tips to get you started.

1. Ask. If you do not know much about social media marketing, inquire to many of the peers amongst the firm. Regardless of the type of law firm of business, there are usually always a few individuals who are sharp on social marketing platforms. It is however important that these individuals are both familiar and interested in helping to promote the firm.

2. Outsource. If you struggle to find someone within your company to socially promote the organization, do not be afraid to outsource these services. There are a number of different options you could pursue when it comes to outsourcing social media marketing services. Just be sure to consult an experience company with a solid track record. Often times going local is the best bet.

3. Collaborate. Let the people of your law firm collaborate on the social media marketing duties. Perhaps start by having a meeting and put everything out on the table. Teamwork can often create a great balance in delegating the social marketing roles and responsibilities, while keeping everyone in check.

You may already have someone in mind that loves performing the firm's social media marketing duties. This may be an individual that is highly efficient at navigating through the myriad of social media networks and is enthusiastic about connecting with prospective clients both online as well as offline for the law firm's marketing.

In other situations, you may be the one that is tasked with the social marketing duties of your firm. If this is this case, there are plenty of resources online that can help you get underway.

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3 Essential Social Marketing Platforms for Law Firms

Social Marketing PlatformsAlthough most law firms have been cautious to dive into social media marketing, now many legal practices are realizing the significance of going social as an effective and efficient part of marketing their legal services. Not only does social media contribute to acquiring more and better cases, but having a strong social media presence can help a firm establish a powerful and well-recognized brand image.

There are three social media platforms that are essential for lawyers and law firms alike. Below is an overview of these three platforms, along with some tips on how to build law firm web marketing strategies for each of them.

Google+ for Law Firms

For geo-relevant, lawyer-related keyword searches, some law firms are positioned higher in local search results. This is because these local firms have created well-optimized Google+ Local pages. These pages are huge advertising sources for locally focused companies.

It is recommended that you build a Google+ page for both for your law firm brand (a Google+ Local page) as well as personal page for yourself. Besides increasing your online visibility and potential rankings in organic search results, Google+ is a social media platform that can connect you with potential clients and fellow legal professionals (for referrals.)

To help you optimize your Google+ pages, consider these following tips:

* Verify you firm's Google+ Local page to be a legitimate location or place

* Populate your firm's "About" information with keyword rich content

* Upload professional, audience relevant images

* Make use of videos and other media that will help market your law firm

* Add a link to your firm's website or other online resources

* Establish Google authorship by linking to you blogs

Facebook for Law Firms

With so many individuals on Facebook, it's hard for lawyers and law firms not to take advantage of this social touch point. Here are a few tidbits that may enlighten you on how to use Facebook as a social marketing platform for your firm.

* The average duration a common user spends on Facebook is 55 minutes per day. That’s a solid chunk of time. Your brand needs less than one minute of that time to make its impact. Be sure to post only valuable content that speak to their interests.

* Utilize different types of Facebook pages. Contrary to your personal Facebook profile page, branded Facebook page allows your firm to build a credible presence online, establish an area for open discussions, automatically accept followers, and share legal knowledge and insights by promoting you content.

* Create space for more Facebook fans. The average Facebook user has about 193 friends on their account. In addition, if one person likes your firm's Facebook page, friends of that person may see interaction through their Facebook Newsfeed. This can further promote you brand's visibility while growing your following.

* Take advantage of Facebook advertising. Facebook ads can help you make your law firm more visible online, especially from a local market approach. Facebook ads enable marketers to tailor highly focused campaigns based on many different targeting tactics, such as location, gender, interests, or age.

LinkedIn for Law Firms

Perhaps one of the most valuable social marketing platforms of attorneys is LinkedIn. LinkedIn is a professional social media network with a lot of potential to connect with other attorneys for case referrals and legal insights. Below are just a few of the advantages of LinkedIn for law firms:

* Connect with other attorneys for case referrals

* Earn exposure from prospective clients

* Share you content and establish your professional credibility

* Build the company's web presence with more search visibility

* Staying up-to-date on news and insights in you legal practice area

LinkedIn continues to grow as one of the most powerful social media platforms for many different users. Its diversity and growth makes it one of the best for law firm and business web marketing.

To learn more about social media and it's impact on search and other Internet marketing channels, visit this page that defines "SEO'cial," a new approach to SEO and social media marketing.

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