Website optimization (also known as "on-site SEO" or "on-page optimization") is the process of fine-tuning a website for better performance. When website optimization is done correctly, improvements in performance can influence search engine rankings (SEO) as well as conversion potential, or "CRO" (conversion rate optimization.)
The processes of website optimization typically focuses on the "backend" of a website, or the content and elements that are not visible by users. This can require the need for a technical website expert, or proficient website optimization company.
If you do have a technical SEO expert on staff and do not need to consult a website optimization company or optimization specialist, below are some tips to get you started. These website optimization tips can help your company's web presence and usability in more ways than one.
There are a few rules of thumb for URLs when optimizing a website's backend. They ought to be less than 155 and contain read-able words that reflect your SEO targets (not auto-generated jumble like "www.website.com/cat=59&type=6987"
The ideal thing when conducting website optimization is change URL structures so that your site uses "keyword optimized" URLs. This will significantly help your company's SEO efforts.
Lastly, this scenario can happen if a site issues session IDs (which is common when using CMS platforms to run a website). Session IDs are issued any visitor visiting the page. Hopefully your technical expert, or website optimization company, can figure out a way to change unwanted CMS-generated URLs to more SEO friendly URLs.
Another common aspect of website optimization are page titles and Meta descriptions. Page title tags and Meta descriptions need to be distinct for each page. In case of duplication, you can use Google Webmaster Tools to detect them.
Other than being distinct, meta descriptions and title tags should :
Ensuring proper redirects is critical for both SEO and CRO, and should be done for any website. They may happen to use 302 redirects (that are not permanent) instead of 301 redirects (which is permanent.) 302 redirects never pass any link value (for SEO), so this pinpointing process should be executed during your company's website optimization efforts.
Sometimes Google Webmaster Tools is an effect resource for this task, but other website auditing and optimization tools can be more efficient. The SEO Powersuite is a great investment for company's with an in-house SEO team.continue...
Website optimization is a key part of web development, SEO, and ongoing maintenance. However, website optimization is something that is often overlooked by webmasters. If you haven’t optimized your site or just intend to speed up the site, you should consider using these web optimization tips.
Though the web hosting account doesn’t have a direct relationship with website optimization optimization, choosing the right web hosting account is essential. A solid web hosting account is the foundation of a site or blog. Its accessibility, security, server stability, customer supports and price all play a key role. It is for this reason that you must ensure that you are in good hands.
Images play a key role in optimizing your company website. But if they aren’t properly optimized, they may end up being a burden and using unpredictably large bandwidth amounts. To optimize your image, avoid scaling them and instead practice inserting the right height and width. The good news is that you don’t have to be a SEO expert to optimize an image. There are various tools and web service that can help you do the job.
Most modern websites have CSS as the foundation of their style, look and feel. CSS offers great flexibility to changes and is lesser in the number of codes required. But if badly coded, CSS could backfire. In order to optimize your CSS is properly, you should keep it short, use CSS Sprite and maintain your elements’ kids in line with the offspring. Every time a page is loaded, CSS sprite technique minimize HTTP request by combining several images in one image file and controlling its output with a CSS background-position attribute.
So whether you have an internal webmaster or have hired a web company to manage your site, consider these website optimization tips to better improve it's overall performance.continue...
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