Law Firm Web Marketing


6 Ways to Leverage PR for Organic SEO

PR for Law Firm SEOOne source to help boost your keyword rankings for organic SEO is to build strong relationships with people and professionals who can help publicize your voice (or content, to be specific.)

These publications, which are may be intended for both online and offline purposes, are normally referred to as public relations (PR) content. PR content, whether an optimized press release or newsletter, can be repuprosed for SEO when published in the right places.

Below we share with you six ways in which your law firm can leverage PR for its organic SEO efforts.

1. Building strong connections with famous publications and authoritative companies: The public relations department has a better chance of getting well-known companies to accept to link to your web pages. You can even get PR experts to write press releases or submit some of your articles to the website of a well known company.

2. Utilizing their valuable experience in content creation: People who are in public relations understand different types of audiences and know how they can write information that captivates them. This explains why most media content written by PR specialists usually goes viral. You can take advantage of this by making public relations help you in coming up with web content that works for your target audience. If it is relevant, then popular search engines will rank your site higher. So make sure you use PR services to get relevant and high quality content.

3. Utilizing SEO to attract traffic and maintain high visibility for your press releases: In this case, SEO comes in to ensure your PR efforts do not go to waste. Remember that, you can have the best press release but if it is not visible online then it is of no use. With proper SEO techniques, you can get your press releases to appear on the first result pages of popular search engines. This will increase the number of people who see it and click on your links. You can create traffic to your press releases and make them feature on a SERP by making use of the right keywords.

4. Building your reputation by showing association with other well known publications: People will trust your products or services if you can prove that you have an association with a famous company or publication. For instance, if you mention on your website that your adverts were featured by a well known publication, you might attract interest of large sites, which would not mind accepting your backlinks.

5. Taking advantage of the fact that PR experts are good at communication: One thing you have to understand is that, PR is all about communication. PR experts know exactly what to say to build strong relationships with people you can gain advantage from and attract the right audience to sell your products. You might not get the same skills from a talented organic SEO expert so you should make use of the best of both worlds.

6. Maintain lasting relationships with proper public relations: In your SEO campaigns, you might often find yourself not working with people in the long term. However, PR specialists know how they can maintain strong relationships with vital groups to keep your marketing efforts strong in a long time to come. This ensures that you maximize on the benefit you can attain from that relationship.


Recent Posts

  • Big-Picture SEO: Building Brands & Cultivating Audiences
    Digital marketing and SEO have become a major ... read more
  • Local SEO: Top Citations to Boost Google 3-Pack Rankings
    Since the Google local 3-pack rankings replace... read more
  • How To Prepare Your Law Firm SEO Strategy for 2016
    SEO strategies for law firms require in-depth ... read more
  • Proven SEO Tips to Uplift Your Law Firm's Rankings in 2016
    If there is one thing that is constantly chang... read more
  • 5 Local SEO Resources That Provide Honest ROI for Attorneys
    The process of search engine optimization can... read more

Blog Tags

Legal Marketing Resources

Epic Entrepreneur

An insightful blog that offers creative ideas for entrepreneurs and business owners.


One of the most trusted legal resources for attorneys, peer reviews, online legal communities, and more.

An online educational platform that offers web-based training courses in Google Ads, SEO, and more.

Yisoo's Google Ads Training Course

The direct link to Yisoo's Google Ads online course.

Lexis Nexis | Martindale Hubbell

Lexis Nexis legal directory of Martindal Hubbel law firms and legal professionals

WSJ Law Blog

The law blog of the Wall Street Journal

Organic SEO Copywriters

Need optimized content for you legal site? Organic SEO Copywriters offer high degree of experience writing copy for legal contexts, particularly local SEO copywriting for lawyers and law firms. 

Business Blogging Tips

Know the SEO & Web Marketing benefits as well as best practices to owning and managing an external blog for your legal practice.

Web Presence Management

SEO & Website Optimization Solutions

?Full service website optimization company for SEO, PPC, on-site website optimization, development, web design, and content marketing services.

Screen Printing for Marketing

Law firms can empower their marketing strategy with tangible promotional products from local suppliers like this fine company.

AdWords PPC Campaign Management Solutions

Get expert PPC campaign management services from the trusted Google AdWords Experts.

PPC Optimization Tips

Brilliant insights to help you better manage and optimize your PPC campaign.

SEO Friendly Web Design Blog

Learn tips, insights, and strategies to make your website's design more SEO-friendly.

Resource dedicated to local SEO consulting programs and educational-based resources for all levels.

Righteous Business Blog

Want to make your law firm business more purposeful? Become enlightened by visiting the Righteous Business Blog.

Employee Thank You Gifts

Discover some of the best employee thank you and appreciation gifts for your law firm by visiting this unique website called BookWear!

Legel-friendly Recruiting Giveaways

Recruit top-notch talent with great efficacy with recruiting gifts that are legal friendly.