Law Firm Web Marketing

    

Is Your Website Responsive & SEO-friendly?

Web Design ResponsiveGoogle recommends that a website have a responsive design as a measure to enhance its usability on all types of devices. A responsive web design is also key regarding any form of Internet marketing, particularly search engine optimization (SEO) and pay per click (PPC) advertising.

In essence, responsive design ensures that a website's user interface is highly adaptive to all sizes of screens, particularly mobile devices. As users increase their mobile activity, it is imperative that a website be optimized for mobile viewing as well so to enhance a company’s digital SEO campaign.

How Responsive Web Design Influences SEO

Due to the increasing demands of having a responsive website, SEO strategies must also adapt to a method of integrating website development and design as a major part of the strategy of SEO. For instance, creating a mobile friendly version of a company’s website will offer a leverage the following benefits and advantages to a marketing campaign that is digital:

  • Better engagement for the viewer
  • Page view loading that is much faster
  • Greater lead generation
  • Converting leads into clients
  • SEO enhanced campaigns that drive more traffic to a business
  • SEO campaign management that is convenient due to the use of a single URL for mobile and desktop sites
  • The ability of a search engine to crawl and index single URL sites is enhanced

Just see what Google has to say about the basics of responsive web design:

The trend of using responsive website design is swiftly becoming one of the very best practices within the industry of SEO. Google, itself, has been more than upfront regarding the fact that is prefers webmasters to use responsive design as a means to deliver viewers with the best experience while online. Therefore it is more than imperative for companies to alter the direction of their digital marketing campaigns towards a design that is far more responsive.

With an adaptive and responsive web design, search engines will be permitted to render one CSS media query for each device that attempts to access the site of a business that uses the platform of a single HTML. This is the hallmark for many web design companies, like OIC Group who base their core solutions on offering responsive, SEO-friendly web designs.

SEO & Web Design Together as One

Coupling SEO friendliness with a responsive website design can offer better ranking for a company’s website. The ease of indexing the URL of each page and on the platform of a singular HTML brings great benefits to the services campaigns of SEO.

Visitors, additionally, are able to have a viewing experience that is better due to easy transitions of the website regardless of the web enabled device that is being used. Due to this, a search engine will be able to rank and index a website that is responsive with much greater accuracy.

The responsiveness of a website is used by search engines as a metric of search ranking that affects the social engagement of visitors to the site. As a measure to ensure that visitors are provided with convenience and more that cater to their demands, Google pushes webmasters to make their sites as responsive as possible.

Also, the use of a responsive website is quite beneficial to the efforts of link building for those that utilize link juicing within their SEO strategies. The design offers prevention of link dilution, allowing for a more efficient flow of links back to your original site as social links are within one place for increased SEO results.

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Web Presence Optimization: Reshape Your Approach to Doing SEO

Web presence optimization is the process of making your firm more visible online. While SEO brings more exposure to your law firm on search engines, web presence optimization goes beyond SEO by making your business prominent through many different channels on the web.

Web Presence Optimization Strategy

In its very essence, web presence optimization is a holistic strategy intended to build your legal brand's authority in many areas, which contribute to greater traffic potential from many angles (including search engines.)

The Value in Web Presence Optimization for Law Firms

When searching the internet, people do not only use search engines but also find information using other online platforms. It is important to know that YouTube and Facebook are the second and third largest tools for finding information online after Google.

In addition, research has shown that at least 80% of buyers, even those that make offline purchases, use the web to find more information about a product or service. Web presence optimization will make your business easily found in all online platforms.

Optimizing your firm's web presence involves optimizing several elements, some of which include social media marketing, content marketing and pay per click advertisement (PPC). While there are a number articles on strategy for web presence optimization, below we discuss these channels in greater detail.

Social Media Marketing

Social media has become very important in getting online presence for your business. With millions of people accessing social media sites every day, it is important to that your business effectively utilizes social media to build brand awareness and visibility for your business.

Perhaps one of the most important components to web presence optimization, social media also offers a platform for you and your business to interact with potential customers, get opinions and reviews about your product and build an online community of loyal customers.

Search engines also use social media to discover new content. Content that generates lots of social media interest is usually indexed faster by search engines as they view it as being valuable content.

Additionally, search engines are now using social media signals (number of likes, shares, re-tweets, reach and social media interest) as backlinks thereby affecting the ranking on SERP. It is important that your social media content has a great reach and generates interest.

Lastly, having social media platforms like Google+ is advantageous for your business as Google favors this social associated in its search results.

Content Marketing

Content marketing is a very important element in web presence optimization as it aims to build you and your website as an authority online. Being an online authority in your field means that more people will rely on you for helpful and valuable information and will greatly is influenced by your opinion.

The best way to undertake content marketing is by creating high quality content which is useful to readers who will then link to it. Effective content marketing will make turn your business into a brand and increase its traffic which can be easily converted.

PPC Advertising

PPC advertising will help build your online presence as it will make your business visible in numerous relevant online platforms. PPC ads are essential as it will help you know what people are searching and what keywords users click.

This is essential as it will help you know what keywords to use in your online business to get maximum exposure online. For new online businesses exploring web presence optimization, PPC is the best way to get online visibility and generate traffic as you will only pay for traffic received.

For more information about web presence optimization, we advise you to visit WebPresenceGroup.net, a leading resource provider in the industry.

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