Law Firm Web Marketing

    

Tips to Diversify Your Optimized Content

With Google regular updates like the recent Panda update, many law firm web marketers are finding SEO to be an ever-changing and tiresome endeavor. In short, it's becoming rather difficult to predict what works for SEO because of the algorithm updates.

Revising your lawyer SEO strategies on a regular basis can be frustrating. With all these changes, one thing that will never change is the fact that content is still king. It's just a matter of how and where you use that content.

In this blog post, we share with you some insights to help diversify your optimized content. These points should help inspire some great strategies to ignite your law firm SEO strategy.

There's More to Content than Text

Diversify Your Optimized Content for SEOMost people think of text when they think of Web content. Although on-site text content is very important in search engine optimization, you should diversify by doing image optimization. Google has made major advances in its image search, but it still cannot “read” images if the images are not optimized. Doing an image search often produces wacky results. On the same breath, Google still cannot understand videos like humans do. You, therefore, should optimize videos.

For effective content generation, begin between keyword list finalization and the keyword-to-page mapping stage. This is because it is only at the end of the keyword research that you will get a list of relevant keywords. The main terms list should not be endless. It should feature both broad terms and more defined terms that match your website’s goals. Do not abandon long tail terms since they are also highly qualified. You can use them as mentions in your website’s copy.

Create Engaging Content

Throw away the “old SEO” ideology and approach content marketing and optimization differently. There are several questions you should ask yourself when picking the keyword do use.

• Is the term supportable by a PR, an article, or a blog post?

• Would the Web page that is created or revised to target the term have content that is savory enough to attract Web masters to link to it or to encourage sharing?

• What is the purpose of the Web page? Is it to pass a message across, to educate readers, or to simply target a search term for ranking purposes?

• Is it possible to add the relevant imagery with a Web page that is created or revised using the search term?

• Is it possible to add the relevant video content with a Web page that is created or revised using the search term?

If you have an answer to these questions, you will be able to separate greed for a high ranking from quality content for a user-friendly site. In today’s search engine world, searches lend visibility to news, videos, and images. This does not include visibility on websites that are massively searched such as Flickr and YouTube. Note that non-text content is the fodder around which social sharing revolves.

In Summary

In conclusion, it is clear that you should force yourself to not only look for ranking reports as SEO progresses, but to also look at bounce rates and links to internal Web pages. You would rather stick to a small website that has engaging content and content that is multi-dimensional than have a website that does not offer much in terms of content. This is because it is only sites that have engaging, multi-dimensional content are linked to, and present in SERPs. Text, videos, images, social content, and news all require optimization.

This blog post was contributed by Tyler Tafelsky, Internet marketing manager of OIC Group, Inc., a professional SEO Peoria IL company.

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5 SEO Copywriting Tips for Well Optimized Content

The purpose of any form of optimized content is to make it both search engine friendly (value for SEO) and reader-friendly (value for users.) This centers on creating high quality content that will be well appreciated by readers, and thus gets linked to naturally, helping to promote its SEO-potential.

SEOBut in order for strong content to reach is maximum SEO potential, it should also be keyword optimized using the best practices of SEO copywriting. And although your content might be an image or video, these SEO copywriting tips can still help you optimize your content for better rankings. Below are 5 SEO copywriting tips to help you properly keyword optimize your content for better search visibility.

1. Meta Title

The application of keywords in the Meta title can be best understood from the perspective of a search engine user. When people are searching in Google, they are most attracted to listing that show keywords in the headline of the various results.

Additionally, keyword optimizing the Meta title can also help Google and other search engine distinguish what the page is about, aiding your SEO efforts. It is suggested to keep the Meta title length within 72 characters so that it all appears in the Google search results.

2. Meta Description

The Meta description is a brief summary of the page. It helps to assure the client that your content will meet their search needs. Most often, keep your Meta description below 165 characters.

Apart from ranking, SEO copywriting is also about the way you present the content in search engines. The Meta description refers to the “snippet” copy for search results below the title. It will impact whether or not users click into your page. Whether the keywords in the Meta description will affect the ranking, is still debatable, however the searched terms will appear in bold, only making your listing more relevant to the user.

3. On-Page Copy

Typically your on-page copy will be about the topic that pertains to your page's keyword targets. That said, don't get too focused on keyword inclusion, but rather, write naturally and only include keywords when they make sense.

It is best to have a nice block of text-based copy on almost any type of content you publish. For articles, shoot for at least 300 words of copy to have the greatest SEO value. If it's images or videos, try supplementing this content with a paragraph or two summarizing what the content is about. The idea it to give a search engine spider some keyword-rich content to crawl, making your content all the more SEO-valuable.

4. Keyword Frequency

Keyword frequency is defined as the number of times in which your keyword target is mentioned on the page. . Conversely, keyword density is known as the ratio of keywords to the total number of words on the entire page.

It is a misconception that keyword frequency affects ranking. When using keywords in your content, be sure not overuse them. This also implies that your content's keyword density should not be more than 5.5% or else Google may penalize your website.

5. Internal Links

Internal linking on a webpage is a vital basis of developing well optimized websites. This help establish keyword relevancy (based on the anchor text used for internal links,) as well as the crawling and indexing of your entire website. For these reasons, linking together relevant pages is important with regards to SEO.

A few tips to keep in mind when internal linking are:

* Pinpoint relevant pages of your website that deem worth of linking to

* Use natural and relevant anchor text

* Always consider the user and if the link makes logic sense

These are tips pertain to the best practices of SEO copywriting. In summary, don't dwell on including a high volume of keyword targets, but rather focus on what is important to the search engines - quality content that offers meaning and purpose to your audience.

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