Law Firm Web Marketing

    

Internal Linking Tips for Enhanced SEO

Organic search engine optimization is a significant aspect of most website marketing strategies. Many SEO experts will agree that the efforts performed off from the website (off-site SEO) have the heaviest impact on search engine rankings; however there are some aspects of on-site SEO that are often overlook.

Interal linking tips for double stacks

One of those on-site techniques is internal linking - or the linking between pages of the same web domain. In essence, internal linking (or "cross linking") is favored by search engines and displays good on-site navigation and usability. And when strategically implemented, internal linking is a way to get multiple rankings for one keyword search (also known as "double stacks".)

Internal Linking 101

It is very easy to build internal cross links within your website. There are two very important variables to keep in mind:

  1. Make sure to use targeted keywords as anchor text (link text) when you build a link
  2. Make sure that the two web pages being linked together are relevant to one another

For instance, if you have a page on your website all about "men's hair loss treatments," and another page all about "men's hair loss products," these two pages share relevancy to one another (both about men's hair loss) and are worthy of being cross linked.

More specifically, if the anchor text of the link reads "men's hair loss products," and the link points to that page about products, the search engines will only deem that page more relevant the keyword search: men's hair loss products. You dig?

Internal linking is a must-do strategy for thorough optimization of a website. Not only does it contribute to greater SEO performance, but also better navigation when users visit your site. If you follow these internal linking tips, you might be able to see multiple stacks of your website listing in the search engines rankings.

Do you have any additional internal linking tips that you use? Please add them in the comments section below.

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Your Local SEO Checklist for Businesses with Multi-City Geo-Targets

Geo-Local-SEOLocal SEO involves making strides for a website (both onsite as well as offsite) to improve its position in Google local search. For most websites, search engines can be a major source of free visitors and these are quality visitors with high conversion rates.

Local SEO With Mutliple Geo-Targets

Local SEO often times involves planning the optimization strategy of a business with multiple branches or associates in different cities so that it ranks high in the search engines for local searches for that particular business.

There are two main approaches to geo-local SEO with multiple target - have separate websites for each city or town where the business is located or have a page for each city where the business has a branch or office.

Increasingly, it has become apparent that having a single website for a business with pages for each city or town is the more effective and economical option for local SEO. When there are multiple domains for the same business, it is likely that the customer will be confused regarding the authencity of the website. Have multiple domain names can be expensive due to the registration , renewal and maintenance expenses for domain names as well as web hosting.

By having a single website with separate pages for each location where the business has an office, branch or business associate can greatly reduce the time and effort spent for link building needed for local SEO. For the main product or service sold by the business, links can be built to the home page of the website, while for local directories, listings and yellow pages links should be provided to the relevant local page of the website. The city specific internal pages also benefit from the links that have been built to the home page of the website.

Making Strides with Geo-Local SEO

When undergoing geo-local SEO, the firm should decide whether they use to use single pages, directories or subdomains for each city or town based on their personal preferences.This boosts the local ranking of the website, and customer searching for a product or service provider in a particular city or town will be easily able to contact the seller.

A propperly run geo-local SEO strategy should also ensure that the content for each local page is completely unique to the city and not duplicated in any manner. They should avoid making minor changes in the content for each city,It is important have a real physical local address and unique contact number for each city, so that local customers can personally visit if required. This will also improve the conversion rate. A map should be included to give directions to potential visitors to the website.

Created local pages for the website in popular directory sites like Google Pages, Yelp. For a multi locational company, they should avoid including any location specific information on the home page to avoid confusing search engines. Additionally the name, address, phone number should be provided only on the city specific local page, and should not be combined with other locations, to avoid creating confusion. Following these guidelines can greatly improve results of a multi-city geo-local SEO strategy.

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