Law Firm Web Marketing

    

5 LinkedIn Marketing Tips For Legal Professionals

LinkedIn has emerged as one of the most successful social networking sites for business professionals. The facilitation of referrals and interaction with like-minded individuals has made LinkedIn a valuable tool, particularly for lawyers.

Recent studies have indicated that about 2/3 of legal corporate counsels use LinkedIn for marketing purposes. Additionally, executives of all industries and professions are using LinkedIn to explore new avenues and expand their business.   

To help legal professionals establish a valuable LinkedIn presence and attain better cases, we have identified 5 tips that prove highly valuable.

1. Develop relationships with the referral sources – This will do wonders for the long run. For instance, a lawyer who practices copyright law can find networking opportunities with members of a corporate or business law firm. This creates a relationship for business reciprocity and sharing opportunities with another.  

3. Network with potential clients – This is one of the best lawyer LinkedIn marketing tips that is similar to the latter. Let’s say you work in bankruptcy law. Some of the greatest relationships you can build on LinkedIn is with lenders and bankruptcy professionals who can pass business along to your practice.

3. Build relations with members of the media – More than 91 percent of media professionals are on LinkedIn, and this is really big number as compared to other social media sites. This includes journalists, reporters, and editors of regional, national, and local publications. Not only can these relationships lead to greater opportunities to market and publicize your practice, but establishing credibility with media professionals is sound reputation management.

4. Showcase your practice more personally – Investing in legal services can be daunting for both businesses and consumers. By presenting your practice from a more personal perspective, you can instill peace of mind in your potential clients.

Depending on the size of the law firm, each attorney should have their own profile on LinkedIn, and it should be linked to the main site of the company. This will help your customers know who it is they are working with.

5. Bolster relationships with existing clients - Whether a business or individual, existing clients are also a powerful source of good referrals. To keep yourself better organized, create a LinkedIn group dedicated to existing clients. That way you can better manage these valuable assets in your marketing efforts.

6. Broaden your network for expert witnesses - LinkedIn can help you establish connections with niche specialists whom can act as expert witnesses. This can empower your practice, and provide clients with the confidence to hire your for their case.

For all types of legal professionals, being LinkedIn can deliver many great things. Whether career seeking, networking, or marketing your practice, LinkedIn offers a wealth of opportunities to grow. We hope you appreciated these 5 LinkedIn marketing tips for legal professionals.

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5 Traits of a Successful Law Firm

What are the features of successful law firms that make them stand apart from ordinary firms?

A law firm that want to earn reputation and recognition in the market place can realize greater potential by developing well-nurtured institutional traits that can help a firm occupy a special place.

In essence, a law firm that inculcates habits of success through well-crafted business and marketing development principles stand a better chance to register long-term success with respect to client relations and revenue generation.

What are the 5 traits of a successful law firm?

Living With and Learning From Clients

Law firms that have earned acclaims from clients and from the market place have realized that they must do more than simply understand their clients’ cases. In effect, successful law firms are firms that have started to live with their clients.

Such firms find ways and means to get closer to their clients, where firms even go to the extent of sending lawyers to live at the client quarters for some time, and further their cause by using clients as sounding boards. In an attempt to live with a client, law firms have even started to send professionals to work at the client premises to know more about the client and his operations.

Ensuring Clients Belong to the Firm, Not a Specific Lawyer

There is also a major shift in the way a law firm looks at its clients, and days when law firms looked upon specific rainmaking awards to define success of the firm is a thing of the past. Successful law firms have started to build subjective compensation schemes that stress the importance of team work, quality work product and client satisfaction.

The phrase ‘my client’ has lost sheen in law firms, and the mode which advocated lawyers to serve their own clients to reap rich rewards are becoming outmoded with passage of time. A successful law firm focuses on serving its clients better, as a firm now relies more on team work and not on a specific client lawyer to bring complete client satisfaction.

Utilizing Technology to Enhance Client Relations and Marketing

Law firms have realized that in order to cut through the clutter, and to gain an edge over competition, technology should get utilized in the best possible way to stand apart from competitors. Successful firms have started to use technology in many ways, where law firms make good use of client-management software to enhance relations with clients, and firms use proprietary knowledge to store the experience and knowledge to learn from experience and to allow lawyers gain expertise in a specific subject of law.

Sowing Seeds of Transparency and Trust

An institutional trait that allows a law firm to stand apart in a crowd is its tendency to share relevant information with employees who work for the betterment of the firm. Sowing seeds of transparency and trust begins right from recruiting a potential candidate, which gets strengthened through other trust-building themes introduced by a law firm. Some of the law firms share information by providing access to their files, a step taken to share and win the trust and confidence of employees and clients.

Identifying and Selling Core Focus

Gone are the days when a law firm took pride in its ability to provide legal solutions to all types of legal problems. Successful law firms have started to recognize the power of their core strengths, and have started to promote their strengths to attract the attention of clients.

In simple terms, law firms have moved away from wearing a boutique approach, and have started to identify their core strengths, nurture skills in these areas, and trumpet their success registered in these core areas to bring in more clients.

Law firms that stand apart from the crowd can be identified by some of these institutional traits. Not only can this help the firm gain recognition in the market place, but can set the firm off in how it handles it's client relations and overall perspective.

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8 Facebook Marketing Tips for Attorneys

If you or your law firm are not utilizing Facebook, you may be missing out on serious opportunities to connect with one of the largest online audiences. Facebook accounts are free to create, and Facebook marketing can be one of the best ways to get the word out about your firm or your personal law practice. 

Below are eight Facebook marketing tips for attorneys. These ideas can assist you in establishing your firm's Facebook presence, and offers insights about the type of content you should consider posting to make the greatest impact.

1. Create a Business Page, Not a Personal Page

If you have a personal Facebook page, be extremely careful to keep that separate from your business or company page. Many attorneys with small, personal practices make this initial mistake when establishing their Facebook presence. Business pages allow for additional features, such as creating forms that potential clients can fill out, as well as standard features like uploading videos, images, and other forms of content

2. Engage Your Audience

Start a simple discussion by asking a question, and then when people start to post replies, you can respond and provide valuable feedback or advice. Keep in mind to never cross the line between networking and solicitation. Certain states have specific rules regarding the issue of solicitation within electronic communications, so inform yourself and adhere to the guidelines of your state.

3. Answer a Question About Legal Fees

Most attorneys are not going to be able to provide specific numbers, but it is entirely possible to explain the difference between hourly billing and contingency fee agreements, for example. Most people are not aware of the difference, and they fail to take into account the expense of additional taxes and disbursements.

4. Offer Legal Advice, Appropriately 

General answers are acceptable to user questions, but giving legal advice can be risky. Advice can be misinterpreted, and some advice may be perceived as attorney-client relationship. Protect yourself by adding a disclaimer to your page or by adding the disclaimer into the bottom of any post that can be construed as legal advice.

5. Post a Facebook Poll

Polls can be extremely serious, or they can be light. Nonetheless, Facebook polls are a great way to engage your audience and learn about what others believe on a certain topic. You can ask just about any question you like, but try to keep it the poll very related to your practice, and use the results as a tool to help you understand what your audience is looking for.

6. Post Legal News and Your Interpretation

If you have an opinion on a recent decision or an ongoing case, Facebook is a great place to provide your insight. This can also attract readers who are interested in the topic of the post. New laws can be confusing, and posting an interpretation of a new law in terms that everyday people can understand is extremely helpful.

7. Give Simple Legal Tips

If people start to read your page, and find your tips useful, they will continue to return to the page to see what else you have to say. Sharing your knowledge with people will increase the likelihood of them retaining you or your firm in the future over your competitors. This is because they feel a connection to you and you have positioned yourself as an expert in the field based on your tips.

8. Make Announcements and Create Events

For example, if you want to let people know you are moving your office, you can announce that on Facebook. If you are interested in new business, you may create an event inviting people to a seminar or some similar event that will encourage clients to do business with you or your firm.

Facebook is an extremely flexible platform and can be used as the leverage your practice. You can better position yourself as honest professional in you area of law, and share ideas, knowledge, and other bits of value with a relevant online audience.

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How Networking Can Empower Your Law Firm SEO Strategy

SEO Company StrategySEO is a very essential part of your law firm web marketing strategy. Improving your keyword rankings through SEO can stem from a well-integrated social media marketing strategy. However, let's think about your social media and networking in a different manner.

Off-line networking, an essential activity for lawyers, can be a great platform to make SEO-valued connections. Here are some of the steps to take during your networking visits to gather SEO ranking.

Invite Guest Bloggers with Specific Legal Expertise

Sometimes in your networks, there will be that one guys who seems to have a wide knowledge on various law topics. You can us such chances to invite them to write as 'guests' on your law firms' blog. Such advances will go a long way in ensuring that your site has quality content as well as quality shares and comments. Usually guest bloggers have their own following of regular readers and those readers will follow them even to their posts on your blog.

Write About Legal Conferences & Meetings

The best way to have your peers visit your site regularly is to ensure you write about the event. Post funny pictures and videos of the event to drive more traffic to your website. Most of your colleagues will be too busy with their daily jobs and will probably forget about events. Your site could be a good reference for you and your network of lawyers.

Gather Social Signals from Colleagues

Social signals are likes, comments, shares, tweets or anything related to appreciation of material on your webpage. Google has developed ways of using social signals to increase SEO ranking. Web pages with quality comments, likes, tweets and such are more likely to acquire a top Google ranking than those without. You should be able to convince as many of your colleagues to read your website (or blog) and leave comments or likes

Never Compromise on Content Quality

Once you gather traffic to your website ensure you never compromise on quality. No one wants to share poorly written content or even leave a comment. For you to get quality backlinks to your site (or blog) you have to give your audience quality content. Google ranks also have a way filtering poor content from the initial SERP.

When it comes to creating a cohesive SEO strategy, networking can be a fantastic way to leverage the aid of other proficient attorneys. In essence, why create enemies with your SEO efforts when you can build friends?

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10 Non-LinkedIn Networks to Grow Your Professional Web Presence

Web Presence Management MarketingMark Zuckerberg proclaimed that we live in a world were social connection is everything. Based on the fact that 60-80% of new business connections are found through personal relationships, very few can disagree with him.

As such, it comes as no surprise that one way you can grow your web presence and reputation is to network with other professionals online. While LinkedIn is the dominant player for professional, web-based networking, there are several others worth exploring. Here are 10 websites that can help you to grow you web presence and reputation.

1) Beyond.com

Beyond.com refers to itself as "The Career Network." Since 1998 it has been provided it's members with the opportunity to find jobs based on their respective industry and location.

2) Makerbase

Makerbase is geared towards individuals who develop Apps, websites and software as well. Essentially the website gives developers the opportunity to showcase their previous work to potential clients. Therefore, anyone who is searching for a logo designer, website designer or App developer, will be able to see the profiles of potential candidates as well as a list of their previous work.

3) Xing

Xing is essentially a European version of Linkedln that gives German-speak individuals the opportunity to find advice, partners and jobs. It is worth noting, however, that the website is utilized by 200 different countries as well.

4) Plaxo

Plaxo is essentially an online address book that automatically synchronizes and unifies your contacts. Due to the fact that this online address book is cloud based, it automatically updates your contact's information if they change it. And since it enriches your contact information through social network data, it can prove to be a great tool to utilize to ensure that the contact information that you have of your correspondents is accurate at all times.

5) Sumry

Sumry operates as an online resume and portfolio website with a unique twist. It specifically highlights your skills, work experience and certifications on your timeline. This essentially gives professionals and companies alike, an opportunity to gain a preview as to who you are as a person rather than just a blank emotionless resume.

6) Doostang

Doostang is another website that people who are interested in media or technology can utilize to expand their web presence. Doostang is essentially an online career networking community which can prove to be a valuable resource for people who specifically want to locate career opportunities within the technology, media, entertainment and consulting business sectors. They are able to provide their members with this opportunity due to the fact that if a social connection of one of their member's inner circle provides a job opportunity, that member receives an alert.

7) LocalsNetworking

LocalsNetworking is a platform that gives its members the opportunity to network with other individuals who live within close proximity of them or a locally based business. For example, if you're a contractor you could utilize this website to locate plumbers, landscapers or pavers for example.

8) Data.com Connect

Data.com Connect gives its members the opportunity to access the contact information of millions of professionals and companies. Everything such as their title, direct phone number and email is easily organized within a massive online directory.

9) LunchMeet

LunchMeet is an iOS App that gives it's members the opportunity to schedule lunch meetings with their Linkedin contacts. All a member has to do is to sign-in with their Linkedin account and choose the times as to which they are available for lunch. Once this has been done, the App utilizes your geographical location to suggest a variety restaurants where you can meet up with another individual who may be free within the selected time slot.

10) Jobcase

Jobcase gives you the opportunity to create a detailed profile which contains your preferred work conditions, salary, whether or not you would relocate for a job position and even your personality traits. What's so interesting about Jobcase is that on top of the fact that it can help to expand your web presence, it has information on over 100 pre-existing job-listing sites, such as CareerBuilder Snagajob and Monster Jobs.

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