Law Firm Web Marketing

    

10 Techniques for Post-Penguin Backlink Building

After Google's Penguin update, the processes of building backlinks for SEO have become even more intricate. Expansive, membership-based blog networks and paid link programs are the primary target, and many of these resources are commonly used by legal professionals.

The Google Penguin Hates Overoptimized BacklinksSo if your law firm website has been over-optimized with too much exact phrase match link building (that is, too many backlinks with the anchor text 'Dallas business lawyers' or 'business lawyers in Dallas') and not enough natural links (links using your domain name), we have outlined a list of tips and techniques to help remedy your case.

In essence, if your site has too many over-optimized backlinks, then you need to balance the ratio of optimized and un-optimized backlinks. To help you do this, we have provided 10 techniques to overcome over-optimization with natural, post-penguin backlink building.

1. Do comprehensive research: Know just how bad your ratio of optimized and un-optimized backlinks really is. We suggest doing a backlink scan to get a lay of the land. These insights will tell you just how over-optimized your legal site really is, and how much natural backlink building you'll need to do to balance the ratio.

2. Do surveys: An industry-specific survey or research that is posted on your website will help you acquire long-term backlinks. Surveys are also important in that they help you in product development since you will know what your customers/clients want. You should also have a page dedicated to the survey's results. This can be a valuable content that people will want to naturally link to, and thus offers an effective technique for website optimization.

3. Target related websites: Do a simple Google search or use software like Open Site Explorer to determine the links your competitors are gaining backlinks from. This is particularly helpful if you target successful competitors. Next, reach out to the people linking with your competitor’s site and trying earning those links for your own legal site.

4. Generate video content: Come up with great video content that promotes your legal practice and your brand. Posting these videos on YouTube, Vimeo or other 3rd party sites can automatically earn you a backlink, in addition to the marketing value videos offer.

5. Try running a contest: Running a contest or competition always helps to gain links back to your site. People who like the competition will share backlinks with friends, colleagues or relatives. This is often most effective when combined with social media.

6. Implement social media badges: Adding social badges to your website is great way to establish a following on your website. These social cues can indirectly contribute to more links via credibility and promoting greater online awareness of your website.

7. Post on forums in your niche: Search for forums in your niche and make several posts. If people have questions, answer their questions and include links to your website, indicating that they can find the products/services they are looking for there. Be sure to do this responsibly and ethically.

8. Join the relevant trade associations: Consider attending trade shows and conferences to increase your sales. When you attend such trade shows and conferences, always ensure you take part as a member of a trade association. This will help to make sure that your company website gets listed on the website of the trade association.

9. Give freebies to bloggers: Guest blogging from renowned bloggers will help with your link building campaigns. However, note that well-established guest bloggers will not participate in your blog for nothing. Give the bloggers overstocked products or other freebies that will not hurt your profit margins.

10. Give interviews: You could find industry leaders and interview them. People who know such industry leaders will link back to the content of the interview.

Other important techniques are finding legal web directories to list your site and URL. Other powerful directories include the BBB (better business bureau), DMOZ directory, and Yahoo! local. These offer some of the most natural sources of backlinks. Link wisely.

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