SEO professionals are constantly in search of new tools, insights and methods that will assist them in their ultimate goal of improved results for clients. What if you had the opportunity to learn directly from the source? Well that day has come. Google has shared very key insights that will greatly assist local SEO professionals in their quests.
Especially since the internet is more often than not used to verify the existence of a business (essentially establishing a trust between business and customer), it is imperative that SEO marketers know that true keys to success. With the wrong amount of marketing, a word of mouth sale can result in a sale for a competitor.
According to various insightful Google professionals, there are a number of common themes that should be followed for better local SEO, and they are:
Google has released special Webmaster tools for mobile accessibility due to the importance that it plays with SEO and especially in the local Traverse City SEO market where local small business thrives.
These tools allows you valuable insights for the sole purpose of enhancing the consumer’s experience while unveiling pertinent insights to you. Learn of the presence of Flash content, viewports, font styles and sizes, where clickable elements are placed and more. The utilization of this information should be standard procedure right alongside planning and standard analytics.continue...
As savvy marketer, by now you should know the importance of finding and building citations for local SEO (ranking higher in the Google local listings.)
Because citation generation is a lot of work, it's important to use the right resources and guidance. This post is dedicated to sharing the best resources to pinpoint citation building opportunities and advance your local SEO efforts to the next level.
1. Start by checking your current citations via www.GetListed.com Use this listing as a starting point. Verify the information that has already been cited to ensure that it is accurate before moving forward.
2. Clean up your existing citations first. Do this before moving forward to list your business on any further sites. Citations that are incorrect offer no benefit to you. Correcting the information will begin to raise your rankings almost immediately. Incorrect citations are often the reason behind why people may not find you via local search engines, which decreases your rankings.
3. Comply with Google Webmaster Guidelines. If you have not yet made yourself familiar with them, do so now at Support.Google.com.
4. Use Google Mapmaker in order to determine if there are multiple citations on the same sites.
5. Prepare your company’s information in a template. The use of a template will ensure consistency amongst citations and it will also guarantee that no information will be accidently omitted. Include the following elements, if applicable.
6. Conduct a NAP (Name, address and phone number) search on Google and ensure that your NAP information is accurate. You can also use Yext.com and the free scan they offer.
7. Change your mindset. Instead of trying to have a citation everywhere, ensure that your citations are relevant to your industry and target audience.
Building and creating citations can be quite time consuming, but the benefits are well worth the time. You do have the option to outsource the work to a credible SEO marketing company should you desire. Simply ensure that you properly vet companies to ensure that compliance are met alongside needs.
When embarking upon this venture for yourself, it is imperative to be extremely organized and use a best practices SEO guide. Utilized the cloud services of Google documents for the storage and sharing of your spreadsheet that will keep track of your citations (and corrections).continue...
Local SEO audits are highly valuable for law firms, not only to expose the weaknesses of a website, but also to identify any opportunities for potential improvements to boost keyword rankings. Investing in a local SEO audit is a quick and effective way to evaluate the optimization of your webpages and plays the role of the very first step of building a SEO-friendly website that can help promote your brand and attract the target visitors.
Below are some of the most significant components that you can expect from a professional and comprehensive local SEO audit.
A local SEO audit of your law firm's website will study the on-page optimization and its effectiveness, which is all about the quality of content, internal linking, proper use of keywords and several other factors.
The on-site SEO component of the local SEO audit should also including assessing your webpages for identifying whether it uses unique and relevant meta descriptions, title tags, meta keywords and SEO-friendly URLs as these attributes are considered by Google to determine the search engine ranking and relevancy of your web pages for targeted queries. It also checks whether you have included your contact information on the homepage and the concerning pages.
In order to improve the rankings and authority, you need to build or earn backlinks to your law firm's website. Backlinks come from various web sources including blogs, videos, directories, social media profiles etc. But, those links must be of high quality as poor quality backlinks can lead to deindexing from Google.
An efficient SEO audit lets you know the flaws and strengths of the backlinks to your business website. Although some local SEO providers do not scan and audit the backlink profile during a local SEO, the most proficient local SEO companies will take the time to review this vital aspect of your firm's SEO efforts.
A local SEO audit lets you find out your law firms listings on the web and also what they say about you. It may include checking out top local directories for mentions (or "citations") of your business. You can see what information they carry about your law firm including your important NAP data (Name, Address, Phone number), business description, photos, reviews and star ratings.
According to local SEO company, Traverse City Top of Mind, a citation audit for Google local SEO is equally as vital as backlink audit for organic SEO. You can learn more about this important differentiation by reading the 2015 SEO guide at Top of Mind.
Social media reports of an local SEO audit helps to get a clear picture of your social status on Facebook, Twitter, Google+, LinkedIn or Foursquare. It ensures whether you are using these essential tools to spread the word about your business and engage with your customers as well as the extent to which your customers liking and appreciating your business. Social media is not only a major marketing tool, but it also affects the SEO. An audit checks the factors that influence your website's trust such as hidden text, malware, keywords stuffing and cloaking. You can understand how you can get more social and expand the social-web presence of your business better.
The way a site is ranked in the algorithms of search engines is highly influenced by the off-Page SEO factors. Conducting a local SEO audit helps to address all the questions regarding the popularity, authority and the activity of your business website. It also examines the ratings of your website by several reputable sites including Domain Authority, Alexa and Page Authority. These factors explain the affluence of the website or your law firm.continue...
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